Short Attention Spans Aren’t The Problem, Boring Content Is: Mahindra Lifespace’s Ankur Parmar
Somewhere between a Rs 1 crore decision and a 10-second scroll, something doesn’t add up. You...
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Havas Media Network India Wins Integrated Media Mandate For Aakash Educational Services
Havas Media Network India has won the integrated media mandate for Aakash Educational Services (AESL) following...
The Magnum Ice Cream Company Completes Majority Acquisition Of Kwality Wall’s India With 61.9% Stake
The Magnum Ice Cream Company has completed the acquisition of 61.9% equity shares in Kwality Wall’s...
Marketing Without Guesswork: The Rise Of AI-Led Decision Making
The marketing industry has always had an uncomfortable relationship with uncertainty. Campaigns that looked perfect on...
Railways Prohibits Ads Of Alcohol, Tobacco & Cigarettes In Trains & Stations
The Union Railways Ministry has prohibited advertisements that are objectionable in the eyes of law, including...
What Led The CEOs Of Coca-Cola & Walmart To Step Down?
In a striking development that underscores how artificial intelligence (AI) is reshaping not just business operations...
No One Is Coming To Validate You, Do It Yourself: Fortis Healthcare’s Nikita Singh On Self-Worth & Success
Some conversations don’t feel like interviews, they feel like a mirror. They nudge, they challenge, and...
ICC Men’s T20 World Cup 2026 Sees 4% Ad Volume Growth, But Advertisers Drop 63%: TAM Sports
The report has shown that matches featuring India have delivered 66% higher ad volumes than non-India...
Dil Jumping Japang Jampak Jampak: IPL’s Anthem You Never Really Forgot
Yes, your old perfume takes you back to all the old memories—but can an instrument bring...
If AI Solves Efficiency, What Defines Success In Media Buying?
As AI steadily moves from experimentation to execution, its role in reshaping media buying is becoming...
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