Marketing

For restaurants today, good food is no longer enough. Consumers, especially Gen Z, can order almost...

Nestlé India Increases Ad Spends By Over 40% Amid Strong Q1 FY27 Growth

Nestlé India stepped up investments behind its brands in the first quarter of FY27, increasing advertising...

Eternal Raises Ad Spends To Rs 945 Cr In Q1 FY27, Up 41% YoY

Eternal, the parent company of Zomato, Blinkit, District and Hyperpure, increased its advertising and sales promotion...

Mehak Jaini Joins McDonald’s India (West & South) As Head Of Marketing

Westlife Foodworld Limited has appointed Mehak Jaini as Head of Marketing for McDonald's India (West &...

Consumers Are Our Biggest Advertisers: Pernod Ricard India’s Debasree Dasgupta On Surrogate Advertising

by Masaba Naqvi

Every marketer talks about building awareness, few have to build it without talking about the product....

iCubesWire Launches iQ Conversational AI Platform For Creator Marketing Intelligence

iCubesWire has launched iQ, which it has described as India's first conversational AI platform for creator...

Aisle Elevates Chandni Gaglani As Executive Vice President & Head To Drive AI-Led Growth

Aisle has elevated Chandni Gaglani to the role of Executive Vice President and Head of Aisle,...

Excitel Broadband Reappoints Aditya Jain As Chief Marketing Officer

Excitel Broadband has announced the return of Aditya Jain as its Chief Marketing Officer (CMO), effective...

Creator18 Names Mohit Khanduri As Head Of Operations – Influencer Marketing

Creator18 has appointed Mohit Khanduri as Head of Operations – Influencer Marketing. In his new role,...

Ankit Santra Takes Charge As flutrr’s Chief Marketing Officer