Festive Glow-Up: Experiential Campaigns & Instant Deliveries Drove Fashion Growth
As the festive season concludes, it’s evident that it continues to be the most dynamic period...
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The World Will Doubt You Until You Stop Doubting Yourself: The Burger Company’s Neelam Singh
When you first talk to Neelam Singh, there’s an instant sense of calm about her, not...
Maximising ROI Across Google Ads, Meta Ads & Beyond
Maximising the need of ROI in digital advertising is no longer about how much you spend,...
Is Personalisation The New Luxury During Festive Seasons?
Every year, as India enters its festive season, there’s a familiar rhythm - the sparkle of...
The Most Powerful Thing A Woman Can Wear Is Confidence & Her Wins: CaratLane’s Shaifali Gautam
There’s a quiet confidence about Shaifali Gautam that doesn’t demand attention, it earns it. As the...
From Noise To Narrative: A Playbook For Festive Campaigns
In India, festivals have always been more than just dates on a calendar. They are moments...
Why Video & Micro-Celebrities Are The New Power Duo In Performance Marketing
Let’s face it: video isn’t just content anymore—it’s the language of the internet. The contemporary digital...
How Vulnerability, Compassion, & Fearless Risk‑Taking Built My Leadership Style: Vidita Kochar
Diamonds are made under pressure, and so was Vidita Kochar. Can you imagine leaving behind a...
Influencer Marketing In India’s Festive Quarter: Trends Brands Can’t Ignore
India’s festive quarter is the ultimate proving ground for influencer marketing. It blends traditional celebrations with...
Why Only 13% Of India’s 45 Lakh Creators Earn & What It Means For Talent Agencies
By the end of 2024, India’s influencer industry grew at a staggering 32%, touching nearly 4...
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