The Biggest Problem In Marketing Is Fragmentation, Not Creativity : NYX’s Amit Verma
There are days when marketing feels less like a discipline and more like a group project...
Feature
Vietnam’s Green SM Drives Into India With All-Electric Taxi Service In Delhi-NCR
Vietnam-based Green SM has officially entered the Indian market with the launch of Green SM Limo...
Kwality Wall’s Dairy Shift Exposes A Growing FMCG Blind Spot In India
For decades, Indian consumers have been sold a comforting story. India is a price-sensitive market. India...
We Innovate On Functionality, Not Trends: Nidhi Rastogi On UNIQLO India’s Marketing Playbook
UNIQLO arrived in India without fanfare. No celebrity-fronted campaigns, no splashy launches. What it brought instead...
The Coca-Cola Company Puts Global Media Mandate Under Review; WPP & Publicis In Race
The Coca-Cola Company has launched a global review of its media, data science and technology business,...
Tata Motors Appoints Ejaz Takey As Head – SUV Marketing
Ejaz Takey has joined Tata Motors as Head for SUV Marketing. He announced the same in...
Why Zepto Wants To Own Every Consumer Moment, Not Just Every Grocery Order — Chandan Mendiratta Explains
In a market where quick commerce brands are racing to own attention spans as aggressively as...
Kinnect Elevates Ankit Banga As COO, Appoints Gaurav Dudeja As CBO
Kinnect has outlined its next phase of growth with a strengthened leadership structure and a continued...
BigTrunk Communications Secures Velvex’s National Digital & Social Media Mandate
BigTrunk Communications has secured the national digital and social media mandate for Velvex, the lubricant brand...
AI Will Matter Only When It Reaches Everyone: WPP’s Neeraj Ruparel On the Next Big Shift
The race to build better artificial intelligence has already begun. Every week seems to bring a...
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