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India Is No Longer Just Our Largest Market, It’s Our Innovation Lab: Truecaller’s Kari Krishnamurthy

Feature

India Is No Longer Just Our Largest Market, It’s Our Innovation Lab: Truecaller’s Kari Krishnamurthy

by Masaba Naqvi

December 19, 2025

As 2025 comes to a close, the story of Truecaller in India is not defined by a single launch or...

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India Is No Longer Just Our Largest Market, It’s Our Innovation Lab: Truecaller’s Kari Krishnamurthy

by Masaba Naqvi

December 19, 2025

Millennial Achievers 2025: Rajshree Dubey Shapes Content Marketing Landscape With Vision & Consistency

December 19, 2025

Not Just a Tourism Ad, But a Feeling: Revisiting Madhya Pradesh’s ‘Hindustan Ka Dil Dekho’

December 19, 2025

Feature

India Is No Longer Just Our Largest Market, It’s Our Innovation Lab: Truecaller’s Kari Krishnamurthy

As 2025 comes to a close, the story of Truecaller in India is not defined by a single launch or...

Read more

Feature

Millennial Achievers 2025: Rajshree Dubey Shapes Content Marketing Landscape With Vision & Consistency

The third edition of the Millennial Achievers Awards 2025 once again recognised India’s next-generation talent in advertising, marketing, media, and...

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Advertising

Not Just a Tourism Ad, But a Feeling: Revisiting Madhya Pradesh’s ‘Hindustan Ka Dil Dekho’

There are some ads you watch. And then there are some ads you remember humming years later, without even trying....

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Feature

Price Reset, Local Manufacturing & Omnichannel Scale Drive The Body Shop India’s 2025 Strategy: Harmeet Singh

As the year winds down and brands take stock of what truly moved the needle, 2025 stands out as a...

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Feature

Millennial Achievers 2025: Sonali Banerji On Breaking Rules, Building Connections & Shaping The Future Of Creativity

The third edition of the Millennial Achievers Awards has continued to strengthen its position as a defining platform for recognising...

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Latest

Adobe Partners Runway To Integrate Gen-4.5 AI Video Model Into Firefly Multi-year partnership has brought Runway’s generative video models into Adobe Firefly, with Adobe becoming Runway’s preferred API creativity partner Adobe has entered into a multi-year strategic partnership with Runway to integrate generative AI video capabilities into its creative ecosystem. The collaboration has brought Runway’s video models into Adobe’s tools to support AI-driven video workflows for creators, studios, media companies, brands and enterprises. As part of the partnership, Adobe has become Runway’s preferred API creativity partner and has offered its users early access to Runway’s latest video models. Runway’s Gen-4.5 model has become available in the Adobe Firefly app for a limited period, ahead of a broader public release. The two companies have collaborated to develop AI capabilities tailored for professional video workflows, which have been made available exclusively within Adobe applications, beginning with Adobe Firefly. Adobe Firefly users have gained the ability to generate video using text prompts, experiment with pacing, motion and visual styles, and then refine outputs using Adobe’s video editing tools. Adobe has integrated Runway’s Gen-4.5 into Firefly’s workflow, enabling creators to move generated clips into applications such as Adobe Premiere Pro and After Effects for further editing and control. The companies have stated that Firefly customers will continue to receive early access to future Runway model releases through Adobe’s platform. Adobe and Runway have also worked with filmmakers, studios, agencies, streaming platforms and brands to co-develop new video capabilities within Adobe’s creative tools. The collaboration has focused on making generative video a consistent part of professional creative workflows. Runway’s Gen-4.5 has been made available in the Adobe Firefly app and on Runway’s own platform. Adobe Firefly Pro subscribers have been given unlimited generations until December 22. “As AI transforms video production, pros are turning to Adobe’s creative ecosystem – from Firefly to Premiere to After Effects – to imagine, craft and scale their stories across every screen,” said Ely Greenfield, chief technology officer and senior vice president, digital media, Adobe. “Runway’s generative video innovation combined with Adobe’s trusted pro workflows will help creators and brands expand their creative potential and meet the growing demands of modern content and media production.” “We’re building AI tools that are redefining creativity, storytelling and entertainment, with Gen-4.5 as the latest example,” said Cristóbal Valenzuela, co-founder and CEO, Runway. “This partnership puts our latest generative video technology in front of more storytellers, inside Adobe’s creative tools that are already the industry standard for many creators around the world.”

Media

Adobe Partners Runway To Integrate Gen-4.5 AI Video Model Into Firefly

December 19, 2025

Adobe has entered into a multi-year strategic partnership with Runway to integrate generative AI video capabilities into its creative ecosystem....

Read more

From Sweet Truth To DS Group: This Week’s Most Impactful Brand Campaigns

December 19, 2025

Bharti Airtel Elevates Gopal Vittal To Executive VC; Shashwat Sharma Takes Over As MD & CEO (India)

Bharti Airtel Elevates Gopal Vittal To Executive VC; Shashwat Sharma Takes Over As MD & CEO (India)

December 19, 2025

Netflix Welcomes Warner Bros. Discovery Board Backing For Merger Agreement

Netflix Welcomes Warner Bros. Discovery Board Backing For Merger Agreement

December 19, 2025

Digital Ad Impressions More Than Double In Jan- Sep 2025: TAM AdEx

Digital Ad Impressions More Than Double In Jan- Sep 2025: TAM AdEx

December 19, 2025

OpenAI Rolls Out AI Training Academy For News Organisations

December 19, 2025

Apple Confirms Expansion Of Ads In App Store Search Results From 2026

December 19, 2025

La Pink Unveils New Logo, Website & Updated Fragrance Packaging

December 18, 2025

PNB Housing Appoints Ajai Kumar Shukla As MD & CEO

December 18, 2025

Academy Partners With YouTube For Exclusive Global Oscars Rights From 2029

December 18, 2025

Price Reset, Local Manufacturing & Omnichannel Scale Drive The Body Shop India’s 2025 Strategy: Harmeet Singh

December 18, 2025

Partner Content

Tata Motors Commercial Vehicles Launches Festive Offers For Ace Pro

Partner

Tata Motors Commercial Vehicles Launches Festive Offers For Ace Pro

October 16, 2025

How Tata Intra Gold Is Driving Festive Prosperity On Wheels

Partner

How Tata Intra Gold Is Driving Festive Prosperity On Wheels

October 10, 2025

Partner

How Galderma is Future-Proofing Its Skincare Narrative Inside India’s Top B-Schools

October 7, 2025

How Tata Motors Commercial Vehicles’ Ace Gold Plus is Driving Profits With Power, Comfort & Zero DEF Hassles

Partner

How Tata Motors Commercial Vehicles’ Ace Gold Plus is Driving Profits With Power, Comfort & Zero DEF Hassles

October 7, 2025

Advertising

Advertising

From Sweet Truth To DS Group: This Week’s Most Impactful Brand Campaigns

December 19, 2025

Not Just a Tourism Ad, But a Feeling: Revisiting Madhya Pradesh’s ‘Hindustan Ka Dil Dekho’

Advertising

Not Just a Tourism Ad, But a Feeling: Revisiting Madhya Pradesh’s ‘Hindustan Ka Dil Dekho’

December 19, 2025

Digital Ad Impressions More Than Double In Jan- Sep 2025: TAM AdEx

Advertising

Digital Ad Impressions More Than Double In Jan- Sep 2025: TAM AdEx

December 19, 2025

Scribbld Appoints Mustanseer Jawadwala As Chief Growth Officer To Accelerate India & UAE

Advertising

Scribbld Appoints Mustanseer Jawadwala As Chief Growth Officer- India & UAE

December 17, 2025

Marketing

India Is No Longer Just Our Largest Market, It’s Our Innovation Lab: Truecaller’s Kari Krishnamurthy

Feature

India Is No Longer Just Our Largest Market, It’s Our Innovation Lab: Truecaller’s Kari Krishnamurthy

December 19, 2025

Apple Confirms Expansion Of Ads In App Store Search Results From 2026

Marketing

Apple Confirms Expansion Of Ads In App Store Search Results From 2026

December 19, 2025

Marketing

La Pink Unveils New Logo, Website & Updated Fragrance Packaging

December 18, 2025

Price Reset, Local Manufacturing & Omnichannel Scale Drive The Body Shop India’s 2025 Strategy: Harmeet Singh

Feature

Price Reset, Local Manufacturing & Omnichannel Scale Drive The Body Shop India’s 2025 Strategy: Harmeet Singh

December 18, 2025

Media

Adobe Partners Runway To Integrate Gen-4.5 AI Video Model Into Firefly Multi-year partnership has brought Runway’s generative video models into Adobe Firefly, with Adobe becoming Runway’s preferred API creativity partner Adobe has entered into a multi-year strategic partnership with Runway to integrate generative AI video capabilities into its creative ecosystem. The collaboration has brought Runway’s video models into Adobe’s tools to support AI-driven video workflows for creators, studios, media companies, brands and enterprises. As part of the partnership, Adobe has become Runway’s preferred API creativity partner and has offered its users early access to Runway’s latest video models. Runway’s Gen-4.5 model has become available in the Adobe Firefly app for a limited period, ahead of a broader public release. The two companies have collaborated to develop AI capabilities tailored for professional video workflows, which have been made available exclusively within Adobe applications, beginning with Adobe Firefly. Adobe Firefly users have gained the ability to generate video using text prompts, experiment with pacing, motion and visual styles, and then refine outputs using Adobe’s video editing tools. Adobe has integrated Runway’s Gen-4.5 into Firefly’s workflow, enabling creators to move generated clips into applications such as Adobe Premiere Pro and After Effects for further editing and control. The companies have stated that Firefly customers will continue to receive early access to future Runway model releases through Adobe’s platform. Adobe and Runway have also worked with filmmakers, studios, agencies, streaming platforms and brands to co-develop new video capabilities within Adobe’s creative tools. The collaboration has focused on making generative video a consistent part of professional creative workflows. Runway’s Gen-4.5 has been made available in the Adobe Firefly app and on Runway’s own platform. Adobe Firefly Pro subscribers have been given unlimited generations until December 22. “As AI transforms video production, pros are turning to Adobe’s creative ecosystem – from Firefly to Premiere to After Effects – to imagine, craft and scale their stories across every screen,” said Ely Greenfield, chief technology officer and senior vice president, digital media, Adobe. “Runway’s generative video innovation combined with Adobe’s trusted pro workflows will help creators and brands expand their creative potential and meet the growing demands of modern content and media production.” “We’re building AI tools that are redefining creativity, storytelling and entertainment, with Gen-4.5 as the latest example,” said Cristóbal Valenzuela, co-founder and CEO, Runway. “This partnership puts our latest generative video technology in front of more storytellers, inside Adobe’s creative tools that are already the industry standard for many creators around the world.”

Media

Adobe Partners Runway To Integrate Gen-4.5 AI Video Model Into Firefly

December 19, 2025

Bharti Airtel Elevates Gopal Vittal To Executive VC; Shashwat Sharma Takes Over As MD & CEO (India)

Media

Bharti Airtel Elevates Gopal Vittal To Executive VC; Shashwat Sharma Takes Over As MD & CEO (India)

December 19, 2025

Netflix Welcomes Warner Bros. Discovery Board Backing For Merger Agreement

Media

Netflix Welcomes Warner Bros. Discovery Board Backing For Merger Agreement

December 19, 2025

Academy Partners With YouTube For Exclusive Global Oscars Rights From 2029

Media

Academy Partners With YouTube For Exclusive Global Oscars Rights From 2029

December 18, 2025

Business

PNB Housing Appoints Ajai Kumar Shukla As MD & CEO

Business

PNB Housing Appoints Ajai Kumar Shukla As MD & CEO

December 18, 2025

Prosperr.io Appoints Saurabh Kansal As AVP- Revenue

Business

Prosperr.io Appoints Saurabh Kansal As AVP- Revenue

December 18, 2025

Meta Strengthens AI With New Partnerships & Data Initiatives

Business

Meta Strengthens AI With New Partnerships & Data Initiatives

December 18, 2025

Saregama India Announces Strategic Investment In Bhansali Productions

Business

Saregama India Announces Strategic Investment In Bhansali Productions

December 17, 2025

What's Buzzing

OpenAI Rolls Out AI Training Academy For News Organisations

What’s Buzzing

OpenAI Rolls Out AI Training Academy For News Organisations

December 19, 2025

Instagram Tests TV Experience On Amazon Fire TV, Bringing Reels To Big Screen

What’s Buzzing

Instagram Tests TV Experience On Amazon Fire TV, Bringing Reels To Big Screen

December 17, 2025

The Blink Economy Why Attention Has Become India’s Most Contested Commodity

Feature

The Blink Economy: Why Attention Has Become India’s Most Contested Commodity

December 11, 2025

Fortnightly Social Media Roundup: AI-Powered Tools, Reels Updates, & Creator-Focused Enhancements

What’s Buzzing

Fortnightly Social Media Roundup: AI-Powered Tools, Reels Updates, & Creator-Focused Enhancements

December 9, 2025

Experts Speak

Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

Celebrating Women Leaders

Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

November 14, 2025

Neelam Singh, The Burger Company, Neelam Singh The Burger Company, women entrepreneurs India, food startup success stories, Indian QSR brands, Neelam Singh CEO, women in business India, inspiring founder stories, entrepreneurship journey

Celebrating Women Leaders

The World Will Doubt You Until You Stop Doubting Yourself: The Burger Company’s Neelam Singh

October 31, 2025

The Most Powerful Thing A Woman Can Wear Is Confidence & Her Wins: CaratLane's Shaifali Gautam

Celebrating Women Leaders

The Most Powerful Thing A Woman Can Wear Is Confidence & Her Wins: CaratLane’s Shaifali Gautam

October 17, 2025

How Vulnerability, Compassion, & Fearless Risk‑Taking Built My Leadership Style: Vidita Kochar

Celebrating Women Leaders

How Vulnerability, Compassion, & Fearless Risk‑Taking Built My Leadership Style: Vidita Kochar

October 3, 2025

Marketing Mind presents Millennial Achievers 2025 | Awards

Marketing Mind presents #HeSaidSheSaid
| Chat Show

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