As Cord-Shaving Rises & FAST Channels Grow, Advertisers Need To Grasp Why CTV Is Becoming The Next Major Platform: Russhabh R Thakkar

Bayer Consumer Health Wants To Reach 100 Mn Households & Saridon Woman’s Launch Is A Step Towards That: Ritu Mittal

Celebrating Women Leaders, Experts Speak

Recognition & Other Career Milestones Naturally Follow When Passion Aligns With Dedication: Nisha Narayanan

What’s Making Micro, Nano & Regional Influencers The Festive Favourites For Brands

What’s Buzzing

RVCJ Media & Honda Come Up With ‘Wrong Number Reboot’ This Diwali On Popular Demand

As Dil-Luminati India Tour 2024 Kicks Off, Indian Brands Queue Up To Celebrate ‘Panjabi Aa Gaye Oye’ Like Never Before

Business, People Spotting

Bharti Airtel Names COO Shashwat Sharma As Next MD & CEO Effective January 2026

Guest Posts, Marketing

How Brands Are Utilising Limited Time Offers (LTOs) As A Strategic Marketing Move

Latest

Pidilite Industries Elevates Manish Dubey To Chief Business Officer- Fevicol

Havells India Onboards Kshitij Sarup As Head Of Influencer Marketing

KlugKlug Appoints razorlabz’ Shuchi Sethi As Country Manager For India

EGF Teams Up With MIB To Bring ‘CityQuest: Shades Of Bharat’, Blending Educational Experience With Gameplay

Pidilite Industries Elevates Manish Dubey To Chief Business Officer- Fevicol

Havells India Onboards Kshitij Sarup As Head Of Influencer Marketing

KlugKlug Appoints razorlabz’ Shuchi Sethi As Country Manager For India

EGF Teams Up With MIB To Bring ‘CityQuest: Shades Of Bharat’, Blending Educational Experience With Gameplay

49% Of Indian GenZ More Inclined To Buy From Brands Sponsoring Live Music Events & Concerts: Culture Next Report

Festive Season Sees 2.16 Lakh Job Postings Across Logistics, E-commerce & Hospitality: apna.co

Advertising

KlugKlug Appoints razorlabz’ Shuchi Sethi As Country Manager For India

49% Of Indian GenZ More Inclined To Buy From Brands Sponsoring Live Music Events & Concerts: Culture Next Report

Zomato Live Banks On Punjabi Powerhouse Diljit Dosanjh & Stand-Up Comic Rahul Dua For Its First Campaign

Shalimar Paints Comes Up With Co-Branded & In-Film Promotional Videos To Celebrate Joy Of Home Upgrades This Festive Season

KlugKlug Appoints razorlabz’ Shuchi Sethi As Country Manager For India

49% Of Indian GenZ More Inclined To Buy From Brands Sponsoring Live Music Events & Concerts: Culture Next Report

Zomato Live Banks On Punjabi Powerhouse Diljit Dosanjh & Stand-Up Comic Rahul Dua For Its First Campaign

Shalimar Paints Comes Up With Co-Branded & In-Film Promotional Videos To Celebrate Joy Of Home Upgrades This Festive Season

Publicis Groupe Elevates Divyesh Gurlani To SVP & Business Head- APEX India

McCann Worldgroup’s Mitali Srivastava Hough Moves On To Become Mentor/Founder At The Equal Agency

Marketing

Pidilite Industries Elevates Manish Dubey To Chief Business Officer- Fevicol

Havells India Onboards Kshitij Sarup As Head Of Influencer Marketing

As Dil-Luminati India Tour 2024 Kicks Off, Indian Brands Queue Up To Celebrate ‘Panjabi Aa Gaye Oye’ Like Never Before

How Brands Are Utilising Limited Time Offers (LTOs) As A Strategic Marketing Move

Pidilite Industries Elevates Manish Dubey To Chief Business Officer- Fevicol

Havells India Onboards Kshitij Sarup As Head Of Influencer Marketing

As Dil-Luminati India Tour 2024 Kicks Off, Indian Brands Queue Up To Celebrate ‘Panjabi Aa Gaye Oye’ Like Never Before

How Brands Are Utilising Limited Time Offers (LTOs) As A Strategic Marketing Move

Ofis Square Ropes In Shraddha Kapoor As Its Brand Ambassador

MiniKlub Ropes In Shahid Kapoor & Mira Rajput Kapoor As Its Brand Ambassador

Media

EGF Teams Up With MIB To Bring ‘CityQuest: Shades Of Bharat’, Blending Educational Experience With Gameplay

ET NOW & ET NOW Swadesh Unveil Special Week-Long Diwali Programming

Comscore Partners With IAMAI For Comprehensive CTV Study To Deliver Industry-Wide Insights

Reliance & Disney To Divest 7 Channels, Not To Bundle Ad Slots For Cricket

EGF Teams Up With MIB To Bring ‘CityQuest: Shades Of Bharat’, Blending Educational Experience With Gameplay

ET NOW & ET NOW Swadesh Unveil Special Week-Long Diwali Programming

Comscore Partners With IAMAI For Comprehensive CTV Study To Deliver Industry-Wide Insights

Reliance & Disney To Divest 7 Channels, Not To Bundle Ad Slots For Cricket

RIL-Disney Merger: Indian M&E Industry Weighs In On Potential Streaming Of Live Sports Exclusively On Hotstar

Disney To Announce CEO Bob Iger’s Replacement In 2026, Appoints Morgan Stanley’s James Gorman As Chairman

Business

Bharti Airtel Names COO Shashwat Sharma As Next MD & CEO Effective January 2026

Mitsubishi Electric India Appoints Atsushi Takase As Its Managing Director

boAt Joins Hands With MTV Hustle 4 To Boost India’s Hip-Hop Culture By Fostering Creativity & Individuality

TTK Prestige Promotes Venkatesh Vijayaraghavan To Managing Director

Bharti Airtel Names COO Shashwat Sharma As Next MD & CEO Effective January 2026

Mitsubishi Electric India Appoints Atsushi Takase As Its Managing Director

boAt Joins Hands With MTV Hustle 4 To Boost India’s Hip-Hop Culture By Fostering Creativity & Individuality

TTK Prestige Promotes Venkatesh Vijayaraghavan To Managing Director

Lubi Industries Joins Telugu Titans As Associate Partner For Pro Kabaddi League Season 11

Shubman Gill & Preity G Zinta-Led DRIVE FITT Onboards Vikram Aditya Bhatia As CEO

What’s Buzzing?

Festive Season Sees 2.16 Lakh Job Postings Across Logistics, E-commerce & Hospitality: apna.co

RVCJ Media & Honda Come Up With ‘Wrong Number Reboot’ This Diwali On Popular Demand

What’s Making Micro, Nano & Regional Influencers The Festive Favourites For Brands

Premium FMCG Brands Are Consistently Growing 2x The Pace Of Non-Premium Counterparts: NIQ

Festive Season Sees 2.16 Lakh Job Postings Across Logistics, E-commerce & Hospitality: apna.co

RVCJ Media & Honda Come Up With ‘Wrong Number Reboot’ This Diwali On Popular Demand

What’s Making Micro, Nano & Regional Influencers The Festive Favourites For Brands

Premium FMCG Brands Are Consistently Growing 2x The Pace Of Non-Premium Counterparts: NIQ

With Rise Of Neo-Creators, The Roles Of Content Makers & Consumers Are Merging: Consumed

From Meta’s ‘Publisher Block List’ Expansion To X’s Improvement For Creators, Here’s The Top Social Media Scoop You Can’t Miss

Experts Speak

Balancing Career & Personal Life Can Get Challenging For Women But Dreaming & ‘Sitting At The Table’ Is Crucial: Priyanka Salot

Women Leaders Don’t Seek Different Treatment But Only An Equitable Playing Field: Jayatri Dasgupta

Social Media Has Changed The Idea Of Self-Love, Influencing How Women View ‘Beauty’ For Themselves Today: Aashka Goradia Goble

Recognition & Other Career Milestones Naturally Follow When Passion Aligns With Dedication: Nisha Narayanan

Balancing Career & Personal Life Can Get Challenging For Women But Dreaming & ‘Sitting At The Table’ Is Crucial: Priyanka Salot

Women Leaders Don’t Seek Different Treatment But Only An Equitable Playing Field: Jayatri Dasgupta

Social Media Has Changed The Idea Of Self-Love, Influencing How Women View ‘Beauty’ For Themselves Today: Aashka Goradia Goble

Recognition & Other Career Milestones Naturally Follow When Passion Aligns With Dedication: Nisha Narayanan

Embrace Challenges As Opportunities & Step Out Of Comfort Zone To Grow As Entrepreneur: Rithika Mohan Agnishwar

Promoting Inclusivity & Holding Organizations Accountable Are Essential To Foster Fair & Respectful Work Environment: Keerthana Ramakrishnan

More

It’s Best To Have Your Spouse As Co-founder Because Just Like Marriage, There’s No Halfway: Jaya Chahar

ASCI Academy Launches ‘Responsible Influence E-learning Course’ For Content Creators

Women In Alcobev Should Embrace Opportunities In Operations & Marketing, Challenge Stereotypes: Ayaesha Gooptu

In An Always On World, My Success Mantra Has Been Working Hard & Party Hard: Harmeet Singh

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