As Cord-Shaving Rises & FAST Channels Grow, Advertisers Need To Grasp Why CTV Is Becoming The Next Major Platform: Russhabh R Thakkar

Bayer Consumer Health Wants To Reach 100 Mn Households & Saridon Woman’s Launch Is A Step Towards That: Ritu Mittal

Celebrating Women Leaders, Experts Speak

Recognition & Other Career Milestones Naturally Follow When Passion Aligns With Dedication: Nisha Narayanan

From Rooh Baba Grooving To Alan Walker’s Beats To Taking Over Streets, Bhool Bhulaiyaa 3’s Marketing Pulls No Punches

Advertising, People Spotting

Lalatendu Das Becomes Publicis Media South Asia CEO; Publicis Media Services SA’s Tanmay Mohanty Moves On

Advertising, Mandates

Nippon India Mutual Fund Entrusts Rediffusion Brand Solutions With Its Creative Mandate

CLAN’s Big Bang Social Makes Harun Robert aka Rob Invest In NOOE As Chief Community Officer

Brand Street Integrated Expands Southern Footprint With New Office in Kerala

Latest

Gladiators Esports Acquires Gods Reign; All Its Verticals Except Esports Team To Be Marketed As Gladiator Esports

INDmoney Encourages Indians To Put Their Money To Work With ‘Apne Money Ko Khali Mat Bithao’ Campaign

NPCI & Pankaj Tripathi Bring UPI Safety To Centre Stage In New ‘Main Moorkh Nahi Hoon’ Campaign

Furniture Fitting Brand Hettich Taps Airport Branding To Position Itself As Lifestyle Brand

Gladiators Esports Acquires Gods Reign; All Its Verticals Except Esports Team To Be Marketed As Gladiator Esports

INDmoney Encourages Indians To Put Their Money To Work With ‘Apne Money Ko Khali Mat Bithao’ Campaign

NPCI & Pankaj Tripathi Bring UPI Safety To Centre Stage In New ‘Main Moorkh Nahi Hoon’ Campaign

Furniture Fitting Brand Hettich Taps Airport Branding To Position Itself As Lifestyle Brand

Merino Laminates & Lowe Lintas Roll Out Latest ‘Be Different’ Campaign

Brand Street Integrated Expands Southern Footprint With New Office in Kerala

Advertising

INDmoney Encourages Indians To Put Their Money To Work With ‘Apne Money Ko Khali Mat Bithao’ Campaign

NPCI & Pankaj Tripathi Bring UPI Safety To Centre Stage In New ‘Main Moorkh Nahi Hoon’ Campaign

Furniture Fitting Brand Hettich Taps Airport Branding To Position Itself As Lifestyle Brand

Merino Laminates & Lowe Lintas Roll Out Latest ‘Be Different’ Campaign

INDmoney Encourages Indians To Put Their Money To Work With ‘Apne Money Ko Khali Mat Bithao’ Campaign

NPCI & Pankaj Tripathi Bring UPI Safety To Centre Stage In New ‘Main Moorkh Nahi Hoon’ Campaign

Furniture Fitting Brand Hettich Taps Airport Branding To Position Itself As Lifestyle Brand

Merino Laminates & Lowe Lintas Roll Out Latest ‘Be Different’ Campaign

Brand Street Integrated Expands Southern Footprint With New Office in Kerala

Dentsu Creative Webchutney & Be-Rite Sunflower Oil Reveal ‘What Is The Opposite Of Wrong?’

Marketing

PUMA India Teams Up With Bumble To Bring Singles-Only Running Event On November 10

Former Baggry’s Marketing Head Abhishek Mehta Joins Dabur As Lead- Digital Marketing

Ex- Haleon Area Media Lead- Indian SubContinent Shalini Kumar Joins Kenvue As Head- Consumer Experience

10th Edition Of IAMAI’s India Affiliate Summit To Take Place On November 7 & 8 At The Leela, Ambience

PUMA India Teams Up With Bumble To Bring Singles-Only Running Event On November 10

Former Baggry’s Marketing Head Abhishek Mehta Joins Dabur As Lead- Digital Marketing

Ex- Haleon Area Media Lead- Indian SubContinent Shalini Kumar Joins Kenvue As Head- Consumer Experience

10th Edition Of IAMAI’s India Affiliate Summit To Take Place On November 7 & 8 At The Leela, Ambience

We Aim To Create A Community Of 2 Cr ‘Digital Naaris’ By 2030 With Sustainable Livelihood Opportunities: PayNearby’s Jayatri Dasgupta

AVOW Brings ‘Organic Uplift With Dynamic Preloads Guide’ To Boost App Growth & Visibility

Media

Prime Video & Amazon MGM Studios Names Chetan Jhawar As Lead- Hindi Original Movies

ZEE5 Teams Up With Cloud TV To Deliver Streaming Content Directly To 4 Million Smart TV Screens

The Times of India Onboards Sanjay Nagpal As Chief Product & Technology Officer

TRAI Releases Consultation Paper On Broadcasting Service Authorisations Under Telecom Act 2023

Prime Video & Amazon MGM Studios Names Chetan Jhawar As Lead- Hindi Original Movies

ZEE5 Teams Up With Cloud TV To Deliver Streaming Content Directly To 4 Million Smart TV Screens

The Times of India Onboards Sanjay Nagpal As Chief Product & Technology Officer

TRAI Releases Consultation Paper On Broadcasting Service Authorisations Under Telecom Act 2023

EU Approves Disney-Reliance Merger Deal

Festivities Spark Cheer For GECs As Ad Rates Are Poised To Increase By 15-25%

Business

Gladiators Esports Acquires Gods Reign; All Its Verticals Except Esports Team To Be Marketed As Gladiator Esports

CLAN’s Big Bang Social Makes Harun Robert aka Rob Invest In NOOE As Chief Community Officer

Alvarez & Marsal Onboards Jugnu Sakuja & Shubhra Goel As Managing Directors

Sujit Bawa Joins Mondelēz International As VP- M&A Integration- AMEA

Gladiators Esports Acquires Gods Reign; All Its Verticals Except Esports Team To Be Marketed As Gladiator Esports

CLAN’s Big Bang Social Makes Harun Robert aka Rob Invest In NOOE As Chief Community Officer

Alvarez & Marsal Onboards Jugnu Sakuja & Shubhra Goel As Managing Directors

Sujit Bawa Joins Mondelēz International As VP- M&A Integration- AMEA

Livpure Appoints Samsung Electronics’ Rahul Khanna As Head- Strategic Business Unit For Appliances

Aptech Ropes In Atul Jain As Managing Director & Chief Executive Officer

What’s Buzzing?

From Rooh Baba Grooving To Alan Walker’s Beats To Taking Over Streets, Bhool Bhulaiyaa 3’s Marketing Pulls No Punches

Prepaid Orders Soar 13% While COD Drops 8% During This Diwali Sale Compared To Last Year: GoKwik

From Cricket Stands To Endorsing Brands: Celebrating ‘King’ Kohli’s Journey As He Turns 36

How Brands Moved Beyond Emotional Films To Leverage Quirkiness, Technology & Contests To Set The Diwali Bar Higher

From Rooh Baba Grooving To Alan Walker’s Beats To Taking Over Streets, Bhool Bhulaiyaa 3’s Marketing Pulls No Punches

Prepaid Orders Soar 13% While COD Drops 8% During This Diwali Sale Compared To Last Year: GoKwik

From Cricket Stands To Endorsing Brands: Celebrating ‘King’ Kohli’s Journey As He Turns 36

How Brands Moved Beyond Emotional Films To Leverage Quirkiness, Technology & Contests To Set The Diwali Bar Higher

As Shah Rukh Khan Turns 59, Here’s A Recap Of How King Of Romance Became The ‘Baazigar’ Of Brands

This Festive Rush Quick Commerce Platforms Transform Into Prime Hubs For Sponsored Product Ads: mFilterIt

Experts Speak

Balancing Career & Personal Life Can Get Challenging For Women But Dreaming & ‘Sitting At The Table’ Is Crucial: Priyanka Salot

Women Leaders Don’t Seek Different Treatment But Only An Equitable Playing Field: Jayatri Dasgupta

Social Media Has Changed The Idea Of Self-Love, Influencing How Women View ‘Beauty’ For Themselves Today: Aashka Goradia Goble

Recognition & Other Career Milestones Naturally Follow When Passion Aligns With Dedication: Nisha Narayanan

Balancing Career & Personal Life Can Get Challenging For Women But Dreaming & ‘Sitting At The Table’ Is Crucial: Priyanka Salot

Women Leaders Don’t Seek Different Treatment But Only An Equitable Playing Field: Jayatri Dasgupta

Social Media Has Changed The Idea Of Self-Love, Influencing How Women View ‘Beauty’ For Themselves Today: Aashka Goradia Goble

Recognition & Other Career Milestones Naturally Follow When Passion Aligns With Dedication: Nisha Narayanan

Embrace Challenges As Opportunities & Step Out Of Comfort Zone To Grow As Entrepreneur: Rithika Mohan Agnishwar

Promoting Inclusivity & Holding Organizations Accountable Are Essential To Foster Fair & Respectful Work Environment: Keerthana Ramakrishnan

More

It’s Best To Have Your Spouse As Co-founder Because Just Like Marriage, There’s No Halfway: Jaya Chahar

ASCI Academy Launches ‘Responsible Influence E-learning Course’ For Content Creators

Women In Alcobev Should Embrace Opportunities In Operations & Marketing, Challenge Stereotypes: Ayaesha Gooptu

In An Always On World, My Success Mantra Has Been Working Hard & Party Hard: Harmeet Singh

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