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Advertising

When Dogs Get Rakhis & Ramen Gets Rowdy, Welcome To India’s Mad Ad Week

If you thought brand campaigns were all about sales pitches and celebrity cameos, think again. This week’s marketing mix is...

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When Dogs Get Rakhis & Ramen Gets Rowdy, Welcome To India’s Mad Ad Week

Meet Priya Nair, HUL’s First Woman CEO & MD Set To Take Charge From Rohit Jawa

JioHotstar’s Special Ops 2 Onboards 14 Sponsors Ahead Of Its Launch

Advertising

When Dogs Get Rakhis & Ramen Gets Rowdy, Welcome To India’s Mad Ad Week

If you thought brand campaigns were all about sales pitches and celebrity cameos, think again. This week’s marketing mix is...

Read more

Advertising

Meet Priya Nair, HUL’s First Woman CEO & MD Set To Take Charge From Rohit Jawa

Hindustan Unilever (HUL) has appointed Priya Nair as its new Chief Executive Officer and Managing Director, effective August 1, 2025,...

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Feature

JioHotstar’s Special Ops 2 Onboards 14 Sponsors Ahead Of Its Launch

JioHotstar’s upcoming original series Special Ops 2 has onboarded 14 brand sponsors ahead of its July 18 premiere, setting a...

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Feature

To Win Over Gen Z, We’re Turning To Snackable Stories & Gamified Touchpoints: Fibe’s Sudesh Shetty

Since its inception in 2016, Fibe (formerly EarlySalary) has focused on delivering credit access to young, salaried professionals often underserved...

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Feature

WPP Appoints Microsoft’s Cindy Rose As CEO; To Succeed Mark Read

WPP has appointed Cindy Rose as Chief Executive Officer (CEO), effective September 1, 2025. She will succeed Mark Read, who...

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Latest

Sebamed’s New Campaign Says It’s Not The Flakes but The Itch That’s The Real Problem

Advertising

Sebamed’s New Campaign Says It’s Not The Flakes but The Itch That’s The Real Problem

Sebamed has launched a new anti-dandruff campaign that asks a direct question: “Does your anti-dandruff shampoo really work?” In a...

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Aman Singh Joins Dentsu Amplifi As Associate Vice President

Aman Singh Joins Dentsu Amplifi As Associate Vice President

Tata Soulfull, Ragi Bites No Maida Choco, Cruncha Muncha, Ragi Rally, Tata Consumer Products, Chikoo aur Bunty, Nickelodeon India, no maida snacks, kids healthy snacks, digital campaign India, Scan and Win Tata Soulfull, Rasika Prashant Tata Soulfull Tata Soulfull has upgraded its millet-based kids’ snack with a chocolate-rich recipe, a “Scan & Win” promo offering Singapore trips, and its first-ever in-show cartoon integration — supported by TV, digital, and retail activations

Tata Soulfull’s New Campaign Turns Choco Bites, Cartoon Stars & Scan Codes Into Kid Craze

Chef Vikas Khanna Has Turned Oats Into Everyday Staples In New Quaker Campaign Vikas Khanna, Quaker Oats, 10-Day Quaker Oats Challenge, PepsiCo India, Saakshi Verma Menon, nutritious food, healthy eating India, oats recipes, fibre-rich foods, versatile ingredients

Chef Vikas Khanna Has Turned Oats Into Everyday Staples In New Quaker Campaign

Kaushik V, Emami, Vice President Marketing, Navratna, DermiCool, Creme 21, consumer marketing, retail strategy, Emami marketing leadership, FMCG India Kaushik V Takes Over As Vice President – Marketing at Emami

Kaushik V Takes Over As Vice President – Marketing At Emami

Anisha Baghudana Joins InMobi Advertising As Director Of Marketing, APAC

Jupiter Money Appoints Akhilesh Jha As Senior Vice President – Banking & Partnerships

Famous Innovations Appoints Shiv Sethuraman As Chief Transformation Officer

Fenesta Launches Humorous Monsoon Campaign To Highlight Smart Window Solutions

ZEE5 To Launch FAST Channels In Collaboration With Amagi

Altimetrik Appoints Sreenivas V As CFO To Drive AI-Led Global Growth

Partner Content

Tata Motors Commercial Vehicles Unveils Ace Pro Empowering India’s Next Generation of Entrepreneurs

Campaigns

Tata Motors Commercial Vehicles Unveils Ace Pro Empowering India’s Next Generation of Entrepreneurs

Tata Motors Redefines Aftermarket Excellence And Genuine Solutions With #SahiPartSahiBaat Campaign

Campaigns

Tata Motors Redefines Aftermarket Excellence And Genuine Solutions With #SahiPartSahiBaat Campaign

Tata Motors Commercial Vehicles Makes Every School Commute Smooth With ‘Har Din Happy’ Campaign

Campaigns

Tata Motors Commercial Vehicles Makes Every School Commute Smooth With ‘Har Din Happy’ Campaign

How KitKat Won the Internet Once Again Without Saying Too Much

Campaigns

From Meme To Movement: Gen Z Are Taking A Break From Indecision With A KitKat Snap

Advertising

Sebamed’s New Campaign Says It’s Not The Flakes but The Itch That’s The Real Problem

Advertising

Sebamed’s New Campaign Says It’s Not The Flakes but The Itch That’s The Real Problem

Aman Singh Joins Dentsu Amplifi As Associate Vice President

Advertising

Aman Singh Joins Dentsu Amplifi As Associate Vice President

Tata Soulfull, Ragi Bites No Maida Choco, Cruncha Muncha, Ragi Rally, Tata Consumer Products, Chikoo aur Bunty, Nickelodeon India, no maida snacks, kids healthy snacks, digital campaign India, Scan and Win Tata Soulfull, Rasika Prashant Tata Soulfull Tata Soulfull has upgraded its millet-based kids’ snack with a chocolate-rich recipe, a “Scan & Win” promo offering Singapore trips, and its first-ever in-show cartoon integration — supported by TV, digital, and retail activations

Advertising

Tata Soulfull’s New Campaign Turns Choco Bites, Cartoon Stars & Scan Codes Into Kid Craze

Advertising

When Dogs Get Rakhis & Ramen Gets Rowdy, Welcome To India’s Mad Ad Week

Marketing

Marketing

Anisha Baghudana Joins InMobi Advertising As Director Of Marketing, APAC

Jupiter Money Appoints Akhilesh Jha As Senior Vice President – Banking & Partnerships Jupiter Money, Akhilesh Jha, Senior Vice President, Banking and Partnerships, digital banking, fintech partnerships, UPI integration, CSB Bank, Federal Bank, RuPay credit card

Marketing

Jupiter Money Appoints Akhilesh Jha As Senior Vice President – Banking & Partnerships

MS Dhoni’s ‘Captain Cool’ Trademark Faces Legal Challenge Over Generic Use & Missing Proof

Marketing

MS Dhoni’s ‘Captain Cool’ Trademark Faces Legal Challenge Over Generic Use & Missing Proof

Fibe, Sudesh Shetty, Founding Member Fibe, Head of Marketing Fibe, generative AI, gamification, snackable storytelling, financial wellness, AI-powered marketing, digital lending India To Win Over Gen Z, We’re Turning To Snackable Stories & Gamified Touchpoints: Fibe’s Sudesh Shetty

Feature

To Win Over Gen Z, We’re Turning To Snackable Stories & Gamified Touchpoints: Fibe’s Sudesh Shetty

Media

JioHotstar’s Special Ops 2 Onboards 14 Sponsors Ahead Of Its Launch JioHotstar’s Special Ops 2 Onboards 14 Sponsors Ahead Of Its Launch

Feature

JioHotstar’s Special Ops 2 Onboards 14 Sponsors Ahead Of Its Launch

ZEE5 To Launch FAST Channels In Collaboration With Amagi ZEE5, Amagi, FAST channels, Connected TV, AVOD strategy, Amit Goenka, Ashish Sehgal, Srinivasan KA, ad-supported streaming, digital entertainment India

Media

ZEE5 To Launch FAST Channels In Collaboration With Amagi

‘Kyunki Saas Bhi Kabhi Bahu Thi’ Returns; ‘Ekta Kapoor’ Reveals What Sparked The Revival

Media

‘Kyunki Saas Bhi Kabhi Bahu Thi’ Returns; ‘Ekta Kapoor’ Reveals What Sparked The Revival

Media

IPL’s Valuation Touches $18.5 Billion; RCB Becomes The Most Valued Franchise

Business

Altimetrik Appoints Sreenivas V As CFO To Drive AI-Led Global Growth Altimetrik, Sreenivas V, CFO, AI-First, digital engineering, Raj Sundaresan, financial strategy, global expansion, AI-led innovation, strategic finance

Business

Altimetrik Appoints Sreenivas V As CFO To Drive AI-Led Global Growth

Linda Yaccarino Steps Down As X CEO After Two Years

Business

Linda Yaccarino Steps Down As X CEO After Two Years

Sabih Khan Appointed As Apple’s New Chief Operating Officer, Succeeding Jeff Williams Sabih Khan Apple, Apple COO, Jeff Williams Apple, Apple leadership transition, Apple operations head, Tim Cook Apple, Apple supply chain, Apple manufacturing, Apple executive team, Apple health initiatives

Business

Sabih Khan Appointed As Apple’s New Chief Operating Officer, Succeeding Jeff Williams

Lucent Industries, Mobavenue Media, acquisition, 100% equity, digital technology, AI-powered platform, cloud-based platform, performance marketing, data-driven marketing, media strategy Lucent Industries Acquires 100% Stake In Mobavenue Media To Strengthen Digital & AI Capabilities

Business

Lucent Industries Acquires 100% Stake In Mobavenue Media To Strengthen Digital & AI Capabilities

What's Buzzing

India’s Influencer Economy Grows To Rs 3,500 Crore; Instagram Emerges As Top Creator Platform India influencer economy, Instagram creators, influencer marketing India, Kofluence report, micro-influencers India, AI influencer marketing, regional marketing India, influencer tech platforms, generative AI marketing, creator economy India

Feature

India’s Influencer Economy Grows To Rs 3,500 Crore; Instagram Emerges As Top Creator Platform: Kofluence

Feature

‘Thala’ Turns 44: MS Dhoni’s Brand Endorsements That Hit It Out Of The Park

Brands Step Up To Turn Rath Yatra 2025 Into A Journey Of Comfort & Connection

What’s Buzzing

Brands Step Up To Turn Rath Yatra 2025 Into A Journey Of Comfort & Connection

This Fortnight In Social Media: From Elon Musk’s No-Tag Mood To Meta’s AI Boost

What’s Buzzing

This Fortnight In Social Media: From Elon Musk’s No-Tag Mood To Meta’s AI Boost

Experts Speak

Block Out The Noise & Keep Moving Forward Because One Has To Be ‘Stubborn’ To Succeed: Fixderma’s Shaily Mehrotra

Business

Block Out The Noise & Keep Moving Forward Because One Has To Be ‘Stubborn’ To Succeed: Fixderma’s Shaily Mehrotra

February 14, 2025

Balancing Career & Personal Life Can Get Challenging For Women But Dreaming & 'Sitting At The Table' Is Crucial: Priyanka Salot

Celebrating Women Leaders

Balancing Career & Personal Life Can Get Challenging For Women But Dreaming & ‘Sitting At The Table’ Is Crucial: Priyanka Salot

October 25, 2024

We Women Leaders Don’t Seek Different Treatment, Only An Equitable Playing Field: Jayatri Dasgupta

Celebrating Women Leaders

Women Leaders Don’t Seek Different Treatment But Only An Equitable Playing Field: Jayatri Dasgupta

October 11, 2024

Social Media Has Changed The Idea Of Self-Love, Influencing How Women View 'Beauty' For Themselves Today: Aashka Goradia Goble

Celebrating Women Leaders

Social Media Has Changed The Idea Of Self-Love, Influencing How Women View ‘Beauty’ For Themselves Today: Aashka Goradia Goble

September 27, 2024

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