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Campaigns Don't Build Brands, Customers Do

Feature

Campaigns Don’t Build Brands, Customers Do

“Should we get a celebrity to promote our program?” That was the first serious suggestion in a branding meeting I...

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Campaigns Don’t Build Brands, Customers Do

FSSAI Urges Consumers To Report Food Safety Violations Through Food Safety Connect

IBM Appoints Tuhina Pandey As VP, Marketing For APAC

Feature

Campaigns Don’t Build Brands, Customers Do

“Should we get a celebrity to promote our program?” That was the first serious suggestion in a branding meeting I...

Read more

Feature

FSSAI Urges Consumers To Report Food Safety Violations Through Food Safety Connect

The Food Safety and Standards Authority of India (FSSAI) has urged consumers to report food safety violations through its Food...

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Feature

IBM Appoints Tuhina Pandey As VP, Marketing For APAC

IBM has appointed Tuhina Pandey as Vice President, Marketing for Asia Pacific. In her new role, she has been responsible...

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Latest

Marketing

Shakti Tokas Joins IndusInd Bank As AVP – Brand & Communications Marketing

IndusInd Bank has appointed Shakti Tokas as Assistant Vice President – Brand and Communications Marketing. He announced the new role...

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JGP Jewellers Launches 'The Godhadi Effect' to Reimagine Gold Exchange Through Storytelling

JGP Jewellers Launches ‘The Godhadi Effect’ to Reimagine Gold Exchange Through Storytelling

Airtel Money Elevates Abhay Agarwal To CFO

Airtel Money Elevates Abhay Agarwal To CFO

HT Media Approves Rs 95.3 Crore Warrant Issue To Six Investors

HT Media Approves Rs 95.3 Crore Warrant Issue To Six Investors

IGP Names Hetal Goyal As Vice President – Category

IGP Names Hetal Goyal As Vice President – Category

Justdial Names Flipkart’s Dinkar Ayilavarapu As CEO

FSSAI Issues Notices To Swiggy Instamart Over Alleged Delivery Of Spoiled & Expired Food Products

Marico Spends Rs 1,300 Crore On Advertising In FY26, Up 15% YoY

Veer Ji Malai Chaap Faces Delhi HC Order Over Videos Featuring Zippy’s Manufacturing Facility

Humour, Culture & Human Stories Took The Centre Stage In This Week’s Top Campaigns

Partner Content

With 17 New Trucks, Here's How Tata Motors Commercial Vehicles Is Betting on the Future of Logistics

Partner

With 17 New Trucks, Here’s How Tata Motors Commercial Vehicles Is Betting on the Future of Logistics

January 21, 2026

Partner

How Galderma is Future-Proofing Its Skincare Narrative Inside India’s Top B-Schools

October 7, 2025

How Tata Motors Commercial Vehicles’ Ace Gold Plus is Driving Profits With Power, Comfort & Zero DEF Hassles

Partner

How Tata Motors Commercial Vehicles’ Ace Gold Plus is Driving Profits With Power, Comfort & Zero DEF Hassles

October 7, 2025

Tata Motors Commercial Vehicles Unveils Ace Pro Empowering India’s Next Generation of Entrepreneurs

Campaigns

Tata Motors Commercial Vehicles Unveils Ace Pro Empowering India’s Next Generation of Entrepreneurs

Advertising

JGP Jewellers Launches 'The Godhadi Effect' to Reimagine Gold Exchange Through Storytelling

Advertising

JGP Jewellers Launches ‘The Godhadi Effect’ to Reimagine Gold Exchange Through Storytelling

Marico Spends Rs 1,300 Crore On Advertising In FY26, Up 15% YoY

Advertising

Marico Spends Rs 1,300 Crore On Advertising In FY26, Up 15% YoY

Humour, Culture & Human Stories Took The Centre Stage In This Week’s Top Campaigns

Advertising

Humour, Culture & Human Stories Took The Centre Stage In This Week’s Top Campaigns

How One Alpenliebe Toffee Turned Greed Into India's Favourite Catchphrase

Advertising

How One Alpenliebe Toffee Turned Greed Into India’s Favourite Catchphrase

Marketing

Marketing

Shakti Tokas Joins IndusInd Bank As AVP – Brand & Communications Marketing

IBM Appoints Tuhina Pandey As VP, Marketing For APAC

Feature

IBM Appoints Tuhina Pandey As VP, Marketing For APAC

Veer Ji Malai Chaap Faces Delhi HC Order Over Videos Featuring Zippy’s Manufacturing Facility

Marketing

Veer Ji Malai Chaap Faces Delhi HC Order Over Videos Featuring Zippy’s Manufacturing Facility

Marketing

Brand Building Will Always Matter: Ajay Kakar On Markers Growing Obsession With Performance

Media

HT Media Approves Rs 95.3 Crore Warrant Issue To Six Investors

Media

HT Media Approves Rs 95.3 Crore Warrant Issue To Six Investors

FSSAI Urges Consumers To Report Food Safety Violations Through Food Safety Connect

Feature

FSSAI Urges Consumers To Report Food Safety Violations Through Food Safety Connect

FSSAI Issues Notices To Swiggy Instamart Over Alleged Delivery Of Spoiled & Expired Food Products

Media

FSSAI Issues Notices To Swiggy Instamart Over Alleged Delivery Of Spoiled & Expired Food Products

Google India Partners With Sony Pictures Networks India For KBC, Brings Gemini To The Show

Media

Google India Partners With Sony Pictures Networks India For KBC, Brings Gemini To The Show

Business

Airtel Money Elevates Abhay Agarwal To CFO

Business

Airtel Money Elevates Abhay Agarwal To CFO

IGP Names Hetal Goyal As Vice President – Category

Business

IGP Names Hetal Goyal As Vice President – Category

Justdial Names Flipkart's Dinkar Ayilavarapu As CEO

Business

Justdial Names Flipkart’s Dinkar Ayilavarapu As CEO

Asian Paints Appoints Sudhir Sitapati As Independent Director

Business

Asian Paints Appoints Sudhir Sitapati As Independent Director

What's Buzzing

What’s Buzzing

What @idfcfirststories Says About the Future of Brand Communication

MS Dhoni, Mahendra Singh Dhoni, Dream11, Gulf Oil India, Mastercard, Lay's, Oreo, EMotorad, Netmeds, redBus, McCann Worldgroup, SEVEN, Cars24, Garuda Aerospace, Khatabook, HomeLane, BluSmart, LightFury Games, Shaka Harry, Tagda Raho, Rigi, House of Biryani, Kuku FM, Chennaiyin FC, Ranchi Rays, Dhoni Entertainment, Ziva, Gajraj Rao

What’s Buzzing

More Than Captain Cool: MS Dhoni’s Extraordinary Brand Endorsement Journey At 45

What’s Buzzing

Ranveer Singh At 41: The Brand Endorsement Journey Of India’s Marketing Powerhouse

Fortnightly Social Media Roundup: Smarter Ads, Better Discovery & New Ways To Connect

What’s Buzzing

Fortnightly Social Media Roundup: Smarter Ads, Better Discovery & New Ways To Connect

Experts Speak

I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

Celebrating Women Leaders

I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

Celebrating Women Leaders

Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

Celebrating Women Leaders

Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

Leadership Is About What You Awaken In Others: Harmeet Singh On The Legacy She Wants To Leave

Celebrating Women Leaders

Leadership Is About What You Awaken In Others: Harmeet Singh On The Legacy She Wants To Leave

Marketing Mind presents Millennial Achievers 2025 | Awards

Marketing Mind presents #HeSaidSheSaid
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