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Feature

Brand Building Will Always Matter: Ajay Kakar On Markers Growing Obsession With Performance

by Masaba Naqvi

You have probably done this without even realising it. You watch a funny Instagram reel from a brand. A few...

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Brand Building Will Always Matter: Ajay Kakar On Markers Growing Obsession With Performance

by Masaba Naqvi

Sidharth Shakdher Steps Down As Paytm CMO & Business Head

How One Alpenliebe Toffee Turned Greed Into India’s Favourite Catchphrase

Feature

Brand Building Will Always Matter: Ajay Kakar On Markers Growing Obsession With Performance

You have probably done this without even realising it. You watch a funny Instagram reel from a brand. A few...

Read more

Feature

Sidharth Shakdher Steps Down As Paytm CMO & Business Head

Sidharth Shakdher has stepped down from his role as Chief Marketing Officer (CMO) and Business Head at Paytm, top sources...

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Advertising

How One Alpenliebe Toffee Turned Greed Into India’s Favourite Catchphrase

Nobody proudly admits they're greedy. We call it a craving, a weakness, a cheat day or simply "I couldn't resist."...

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Latest

Marico Spends Rs 1,300 Crore On Advertising In FY26, Up 15% YoY

Advertising

Marico Spends Rs 1,300 Crore On Advertising In FY26, Up 15% YoY

Marico increased its advertising and sales promotion expenditure to Rs 1,300 crore in FY26, marking a 15.2% year-on-year increase from...

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Veer Ji Malai Chaap Faces Delhi HC Order Over Videos Featuring Zippy’s Manufacturing Facility

Veer Ji Malai Chaap Faces Delhi HC Order Over Videos Featuring Zippy’s Manufacturing Facility

Humour, Culture & Human Stories Took The Centre Stage In This Week’s Top Campaigns

Humour, Culture & Human Stories Took The Centre Stage In This Week’s Top Campaigns

Allied Blenders & Distillers Appoints Ramita Chaudhuri As Marketing Director

Allied Blenders & Distillers Appoints Ramita Chaudhuri As Marketing Director

Google India Partners With Sony Pictures Networks India For KBC, Brings Gemini To The Show

Google India Partners With Sony Pictures Networks India For KBC, Brings Gemini To The Show

Google Challenges Delhi HC Ruling On Hindware Trademark Keywords, Court Issues Notice

Google Challenges Delhi HC Ruling On Hindware Trademark Keywords, Court Issues Notice

FSSAI Joins The ‘Yes Sir’ Trend With Geni Kamki To Push Food Label Awareness

FSSAI Joins The ‘Yes Sir’ Trend With Geni Kamki To Push Food Label Awareness

POP Unveils Debut Brand Campaign As It Pushes Rewards-Led UPI Payments

Sparsh Ganguli Joins Havas Media Network India As Head Of Trading

Sparsh Ganguli Joins Havas Media Network India As Head Of Trading

Govt Reviews WhatsApp's Reply Over Username Feature Concerns

Govt Reviews WhatsApp’s Reply Over Username Feature Concerns

Asian Paints Appoints Sudhir Sitapati As Independent Director

Asian Paints Appoints Sudhir Sitapati As Independent Director

Partner Content

With 17 New Trucks, Here's How Tata Motors Commercial Vehicles Is Betting on the Future of Logistics

Partner

With 17 New Trucks, Here’s How Tata Motors Commercial Vehicles Is Betting on the Future of Logistics

January 21, 2026

Partner

How Galderma is Future-Proofing Its Skincare Narrative Inside India’s Top B-Schools

October 7, 2025

How Tata Motors Commercial Vehicles’ Ace Gold Plus is Driving Profits With Power, Comfort & Zero DEF Hassles

Partner

How Tata Motors Commercial Vehicles’ Ace Gold Plus is Driving Profits With Power, Comfort & Zero DEF Hassles

October 7, 2025

Tata Motors Commercial Vehicles Unveils Ace Pro Empowering India’s Next Generation of Entrepreneurs

Campaigns

Tata Motors Commercial Vehicles Unveils Ace Pro Empowering India’s Next Generation of Entrepreneurs

Advertising

Marico Spends Rs 1,300 Crore On Advertising In FY26, Up 15% YoY

Advertising

Marico Spends Rs 1,300 Crore On Advertising In FY26, Up 15% YoY

Humour, Culture & Human Stories Took The Centre Stage In This Week’s Top Campaigns

Advertising

Humour, Culture & Human Stories Took The Centre Stage In This Week’s Top Campaigns

How One Alpenliebe Toffee Turned Greed Into India's Favourite Catchphrase

Advertising

How One Alpenliebe Toffee Turned Greed Into India’s Favourite Catchphrase

Google Challenges Delhi HC Ruling On Hindware Trademark Keywords, Court Issues Notice

Advertising

Google Challenges Delhi HC Ruling On Hindware Trademark Keywords, Court Issues Notice

Marketing

Veer Ji Malai Chaap Faces Delhi HC Order Over Videos Featuring Zippy’s Manufacturing Facility

Marketing

Veer Ji Malai Chaap Faces Delhi HC Order Over Videos Featuring Zippy’s Manufacturing Facility

Feature

Brand Building Will Always Matter: Ajay Kakar On Markers Growing Obsession With Performance

Sidharth Shakdher Steps Down As Paytm CMO & Business Head

Feature

Sidharth Shakdher Steps Down As Paytm CMO & Business Head

Allied Blenders & Distillers Appoints Ramita Chaudhuri As Marketing Director

Marketing

Allied Blenders & Distillers Appoints Ramita Chaudhuri As Marketing Director

Media

Google India Partners With Sony Pictures Networks India For KBC, Brings Gemini To The Show

Media

Google India Partners With Sony Pictures Networks India For KBC, Brings Gemini To The Show

Govt Reviews WhatsApp's Reply Over Username Feature Concerns

Media

Govt Reviews WhatsApp’s Reply Over Username Feature Concerns

Ant Systemz Collaborates With JioHotstar To Power Multilingual Content Localisation

Media

Ant Systemz Collaborates With JioHotstar To Power Multilingual Content Localisation

Ben Rolleston Joins Amazon As Head Of Prime APAC

Media

Ben Rolleston Joins Amazon As Head Of Prime APAC

Business

Asian Paints Appoints Sudhir Sitapati As Independent Director

Business

Asian Paints Appoints Sudhir Sitapati As Independent Director

Rawbare Raises Funding From Teamology To Accelerate Growth & Global Expansion

Business

Rawbare Raises Funding From Teamology To Accelerate Growth & Global Expansion

Maxivision Super Speciality Eye Hospitals Appoints Badrinarayan Srikanth As Group CEO

Business

Maxivision Super Speciality Eye Hospitals Appoints Badrinarayan Srikanth As Group CEO

Koo Co-Founder Mayank Bidawatka Pulls Plug On AI Startup ‘PicSee’ Over Product-Market Fit Challenges

Business

Koo Co-Founder Mayank Bidawatka Pulls Plug On AI Startup ‘PicSee’ Over Product-Market Fit Challenges

What's Buzzing

What’s Buzzing

What @idfcfirststories Says About the Future of Brand Communication

MS Dhoni, Mahendra Singh Dhoni, Dream11, Gulf Oil India, Mastercard, Lay's, Oreo, EMotorad, Netmeds, redBus, McCann Worldgroup, SEVEN, Cars24, Garuda Aerospace, Khatabook, HomeLane, BluSmart, LightFury Games, Shaka Harry, Tagda Raho, Rigi, House of Biryani, Kuku FM, Chennaiyin FC, Ranchi Rays, Dhoni Entertainment, Ziva, Gajraj Rao

What’s Buzzing

More Than Captain Cool: MS Dhoni’s Extraordinary Brand Endorsement Journey At 45

What’s Buzzing

Ranveer Singh At 41: The Brand Endorsement Journey Of India’s Marketing Powerhouse

Fortnightly Social Media Roundup: Smarter Ads, Better Discovery & New Ways To Connect

What’s Buzzing

Fortnightly Social Media Roundup: Smarter Ads, Better Discovery & New Ways To Connect

Experts Speak

I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

Celebrating Women Leaders

I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

Celebrating Women Leaders

Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

Celebrating Women Leaders

Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

Leadership Is About What You Awaken In Others: Harmeet Singh On The Legacy She Wants To Leave

Celebrating Women Leaders

Leadership Is About What You Awaken In Others: Harmeet Singh On The Legacy She Wants To Leave

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