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In The Age Of AI, Attention Will Matter More Than Clicks, Says Dentsu’s Narayan Devanathan

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In The Age Of AI, Attention Will Matter More Than Clicks, Says Dentsu’s Narayan Devanathan

by Sakshi Sharma

February 3, 2026

In a world where humans are still debating how much of their lives to entrust to artificial intelligence, machines may...

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In The Age Of AI, Attention Will Matter More Than Clicks, Says Dentsu’s Narayan Devanathan

by Sakshi Sharma

February 3, 2026

Marketing Isn’t Just About Visibility, It’s About Memory: Arun Babu On Fujifilm instax’s Cultural Strategy

February 3, 2026

PHD Wins Global Media Mandate For Mandai Wildlife Group

February 3, 2026

Advertising

In The Age Of AI, Attention Will Matter More Than Clicks, Says Dentsu’s Narayan Devanathan

In a world where humans are still debating how much of their lives to entrust to artificial intelligence, machines may...

Read more

Feature

Marketing Isn’t Just About Visibility, It’s About Memory: Arun Babu On Fujifilm instax’s Cultural Strategy

There’s something oddly comforting about watching a photo slowly appear. For a few seconds, everyone pauses, no phones, no distractions,...

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PHD Wins Global Media Mandate For Mandai Wildlife Group

Omnicom Media agency PHD has been appointed as Mandai Wildlife Group’s global media agency of record and has taken on...

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Feature

What’s Really Driving FMCG Growth Today & Why Execution Matters More Than Ever

For years, FMCG growth stories were defined by disruption. A new flavour, a new format, a new celebrity face, or...

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Advertising

The Creative Cut: Jajabor Brand Consultancy’s Upasna Dash On Why Resilience Is the Real Agency Superpower

Agencies aren’t held together by moodboards or Monday meetings. They run on muscle memory, instincts sharpened by deadlines, conversations that...

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Latest

Sociowash Wins D2C Media Mandate For AGEasy

Advertising

Sociowash Wins D2C Media Mandate For AGEasy

February 3, 2026

Sociowash has been awarded the media mandate for AGEasy, a phygital, direct-to-consumer business of Antara Senior Care, a senior care...

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Vasuta Agarwal Joins gnani.ai As Chief Revenue Officer

Vasuta Agarwal Joins gnani.ai As Chief Revenue Officer

February 3, 2026

Naila Patel Joins Stoik Sports Infra As CMO

Naila Patel Joins Stoik Sports Infra As CMO

February 3, 2026

Eloelo Group Elevates Nishant Kumar To CMO

Eloelo Group Elevates Nishant Kumar To CMO

February 3, 2026

JioStar Group Appoints Stephan Bugaj As SVP To Lead GenAI Content & Technology

JioStar Group Appoints Stephan Bugaj As SVP To Lead GenAI Content & Technology

February 3, 2026

Digital To Account For 70% Of India’s Ad Spends By 2027: Dentsu Report

February 3, 2026

The Advertising Club Opens Entries For ABBY Awards 2026

February 3, 2026

Delhi HC Orders Dabur To Stop Using Packaging Similar To Emami Navratna Oil

February 3, 2026

Supreme Court Says WhatsApp Cannot Share User Data With Meta

February 3, 2026

Mona Jain Joins ABP News Network As President- Revenue Growth & Business Development

February 3, 2026

Luma AI Offers $1 Million Prize For Cannes Lions Gold Winner Through Global Creative Brief

February 3, 2026

Partner Content

With 17 New Trucks, Here's How Tata Motors Commercial Vehicles Is Betting on the Future of Logistics

Partner

With 17 New Trucks, Here’s How Tata Motors Commercial Vehicles Is Betting on the Future of Logistics

January 21, 2026

Tata Motors Commercial Vehicles Launches Festive Offers For Ace Pro

Partner

Tata Motors Commercial Vehicles Launches Festive Offers For Ace Pro

October 16, 2025

How Tata Intra Gold Is Driving Festive Prosperity On Wheels

Partner

How Tata Intra Gold Is Driving Festive Prosperity On Wheels

October 10, 2025

Partner

How Galderma is Future-Proofing Its Skincare Narrative Inside India’s Top B-Schools

October 7, 2025

Advertising

Sociowash Wins D2C Media Mandate For AGEasy

Advertising

Sociowash Wins D2C Media Mandate For AGEasy

February 3, 2026

In The Age Of AI, Attention Will Matter More Than Clicks, Says Dentsu’s Narayan Devanathan

Advertising

In The Age Of AI, Attention Will Matter More Than Clicks, Says Dentsu’s Narayan Devanathan

February 3, 2026

Digital To Account For 70% Of India’s Ad Spends By 2027: Dentsu Report

Advertising

Digital To Account For 70% Of India’s Ad Spends By 2027: Dentsu Report

February 3, 2026

The Advertising Club Opens Entries For ABBY Awards 2026

Advertising

The Advertising Club Opens Entries For ABBY Awards 2026

February 3, 2026

Marketing

Vasuta Agarwal Joins gnani.ai As Chief Revenue Officer

Marketing

Vasuta Agarwal Joins gnani.ai As Chief Revenue Officer

February 3, 2026

Naila Patel Joins Stoik Sports Infra As CMO

Marketing

Naila Patel Joins Stoik Sports Infra As CMO

February 3, 2026

Eloelo Group Elevates Nishant Kumar To CMO

Marketing

Eloelo Group Elevates Nishant Kumar To CMO

February 3, 2026

Marketing Isn’t Just About Visibility, It’s About Memory: Arun Babu On Fujifilm instax’s Cultural Strategy

Feature

Marketing Isn’t Just About Visibility, It’s About Memory: Arun Babu On Fujifilm instax’s Cultural Strategy

February 3, 2026

Media

JioStar Group Appoints Stephan Bugaj As SVP To Lead GenAI Content & Technology

Media

JioStar Group Appoints Stephan Bugaj As SVP To Lead GenAI Content & Technology

February 3, 2026

Supreme Court Says WhatsApp Cannot Share User Data With Meta

Media

Supreme Court Says WhatsApp Cannot Share User Data With Meta

February 3, 2026

Mona Jain Joins ABP News Network As President- Revenue Growth & Business Development

Media

Mona Jain Joins ABP News Network As President- Revenue Growth & Business Development

February 3, 2026

Union Budget 2026–27’s AVGC Push Signals Long-Term Play For Content, IP & Talent

Media

Union Budget 2026–27’s AVGC Push Signals Long-Term Play For Content, IP & Talent

February 2, 2026

Business

Delhi HC Orders Dabur To Stop Using Packaging Similar To Emami Navratna Oil

Business

Delhi HC Orders Dabur To Stop Using Packaging Similar To Emami Navratna Oil

February 3, 2026

Jio Studios Acquires 50.1% Stake In Sikhya Entertainment

Business

Jio Studios Acquires 50.1% Stake In Sikhya Entertainment

February 3, 2026

Abhay Ojha Joins TalentPost As Co-Founder & KMP

Business

Abhay Ojha Joins TalentPost As Co-Founder & KMP

January 29, 2026

Shrey Walia Gets Additional Role At boAt To Lead New Business Verticals

Business

Shrey Walia Gets Additional Role At boAt To Lead New Business Verticals

January 28, 2026

What's Buzzing

83% Of Consumers Stop Buying After Negative Influencer Reviews: iCubesWire Report 2026

What’s Buzzing

83% Of Consumers Stop Buying After Negative Influencer Reviews: iCubesWire Report 2026

January 29, 2026

Yahoo Launches ‘Yahoo Scout’ Answer Engine As Search Shifts To AI Responses

What’s Buzzing

Yahoo Launches ‘Yahoo Scout’ Answer Engine As Search Shifts To AI Responses

January 29, 2026

Carrying ‘Sandese Aate Hain’ Forward: How Border 2 Turned Legacy Into Marketing Impact

Feature

Carrying ‘Sandese Aate Hain’ Forward: How Border 2 Turned Legacy Into Marketing Impact

January 28, 2026

Fortnightly Social Media Roundup: AI, Creator Tools, Safety Updates & More Across Top Platforms

What’s Buzzing

Fortnightly Social Media Roundup: AI, Creator Tools, Safety Updates & More Across Top Platforms

January 27, 2026

Experts Speak

Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

Celebrating Women Leaders

Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

November 14, 2025

Neelam Singh, The Burger Company, Neelam Singh The Burger Company, women entrepreneurs India, food startup success stories, Indian QSR brands, Neelam Singh CEO, women in business India, inspiring founder stories, entrepreneurship journey

Celebrating Women Leaders

The World Will Doubt You Until You Stop Doubting Yourself: The Burger Company’s Neelam Singh

October 31, 2025

The Most Powerful Thing A Woman Can Wear Is Confidence & Her Wins: CaratLane's Shaifali Gautam

Celebrating Women Leaders

The Most Powerful Thing A Woman Can Wear Is Confidence & Her Wins: CaratLane’s Shaifali Gautam

October 17, 2025

How Vulnerability, Compassion, & Fearless Risk‑Taking Built My Leadership Style: Vidita Kochar

Celebrating Women Leaders

How Vulnerability, Compassion, & Fearless Risk‑Taking Built My Leadership Style: Vidita Kochar

October 3, 2025

Marketing Mind presents Millennial Achievers 2025 | Awards

Marketing Mind presents #HeSaidSheSaid
| Chat Show

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