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Nearly 80% Of Our Ad Spends Goes Into Digital: BigMuscles Nutrition’s Jitika Gupta

Feature

Nearly 80% Of Our Ad Spends Goes Into Digital: BigMuscles Nutrition’s Jitika Gupta

by Masaba Naqvi

If you've ever thought protein marketing begins and ends with six-packs, gym mirrors and oversized tubs, Co-Founder of BigMuscles Nutrition...

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Nearly 80% Of Our Ad Spends Goes Into Digital: BigMuscles Nutrition’s Jitika Gupta

by Masaba Naqvi

What If Politicians Had to Interview for the Country’s Biggest Job? Tata Tea Asked That Question First

The Week Brands Leaned Into Culture, Communities & Conversations

Feature

Nearly 80% Of Our Ad Spends Goes Into Digital: BigMuscles Nutrition’s Jitika Gupta

If you've ever thought protein marketing begins and ends with six-packs, gym mirrors and oversized tubs, Co-Founder of BigMuscles Nutrition...

Read more

Advertising

What If Politicians Had to Interview for the Country’s Biggest Job? Tata Tea Asked That Question First

We've all been told to research before buying a phone, compare reviews before booking a hotel, and read the fine...

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Advertising

The Week Brands Leaned Into Culture, Communities & Conversations

This week, brands moved beyond conventional advertising to create campaigns rooted in culture, communities and experiences. From tapping into nostalgia...

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Feature

Mela Mexicana Isn’t Tick-Box Marketing, It’s About Immersing People In The Culture: Impresario’s Divya Aggarwal

For restaurants today, good food is no longer enough. Consumers, especially Gen Z, can order almost anything to their doorstep,...

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Feature

When The Streets Speak, Should Brands?

The conversation around brands and activism isn't new. From Black Lives Matter and #MeToo to farmers' protests, LGBTQ+ rights and...

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Dentsu Creative Isobar Elevates Christopher Baretto To Creative Director

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Dentsu Creative Isobar Elevates Christopher Baretto To Creative Director

Christopher Baretto has been promoted to the position of Creative Director at Dentsu Creative Isobar. In his new role, he...

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Dentsu Creative Elevates Sonia Sharda To Managing Partner

Dentsu Creative Elevates Sonia Sharda To Managing Partner

Amul Becomes Official Partner Of Glasgow 2026 Commonwealth Games

Amul Becomes Official Partner Of Glasgow 2026 Commonwealth Games

CCI Closes Antitrust Complaint Against Zomato Over Higher Food Prices & Platform Fee

CCI Closes Antitrust Complaint Against Zomato Over Higher Food Prices & Platform Fee

Spykar Puts Every Woman's Denim Style In Focus With New Campaign

Spykar Puts Every Woman’s Denim Style In Focus With New Campaign

Wipro Consumer Care Acquires TTK Healthcare’s Good Home & Eva Brands For Rs 256 Cr

Kavita Panda Joins ASEAN Business Partners As Chief Partnerships Officer

Infosys Appoints Ashiss Kumar Dash As CEO Designate

FSSAI Suspends Rehaan Healthcare’s License Over Major Food Safety Violations

Google Fined €890 Million By EU For Breaching Digital Competition Rules

Partner Content

With 17 New Trucks, Here's How Tata Motors Commercial Vehicles Is Betting on the Future of Logistics

Partner

With 17 New Trucks, Here’s How Tata Motors Commercial Vehicles Is Betting on the Future of Logistics

January 21, 2026

Partner

How Galderma is Future-Proofing Its Skincare Narrative Inside India’s Top B-Schools

October 7, 2025

How Tata Motors Commercial Vehicles’ Ace Gold Plus is Driving Profits With Power, Comfort & Zero DEF Hassles

Partner

How Tata Motors Commercial Vehicles’ Ace Gold Plus is Driving Profits With Power, Comfort & Zero DEF Hassles

October 7, 2025

Tata Motors Commercial Vehicles Unveils Ace Pro Empowering India’s Next Generation of Entrepreneurs

Campaigns

Tata Motors Commercial Vehicles Unveils Ace Pro Empowering India’s Next Generation of Entrepreneurs

Advertising

Dentsu Creative Elevates Sonia Sharda To Managing Partner

Advertising

Dentsu Creative Elevates Sonia Sharda To Managing Partner

What If Politicians Had to Interview for the Country's Biggest Job? Tata Tea Asked That Question First

Advertising

What If Politicians Had to Interview for the Country’s Biggest Job? Tata Tea Asked That Question First

The Week Brands Leaned Into Culture, Communities & Conversations

Advertising

The Week Brands Leaned Into Culture, Communities & Conversations

Spykar Puts Every Woman's Denim Style In Focus With New Campaign

Advertising

Spykar Puts Every Woman’s Denim Style In Focus With New Campaign

Marketing

Nearly 80% Of Our Ad Spends Goes Into Digital: BigMuscles Nutrition’s Jitika Gupta

Feature

Nearly 80% Of Our Ad Spends Goes Into Digital: BigMuscles Nutrition’s Jitika Gupta

Amul Becomes Official Partner Of Glasgow 2026 Commonwealth Games

Marketing

Amul Becomes Official Partner Of Glasgow 2026 Commonwealth Games

Mela Mexicana Isn't Tick-Box Marketing, It's About Immersing People In The Culture: Impresario's Divya Aggarwal

Feature

Mela Mexicana Isn’t Tick-Box Marketing, It’s About Immersing People In The Culture: Impresario’s Divya Aggarwal

Nestlé India Increases Ad Spends By Over 40% Amid Strong Q1 FY27 Growth

Marketing

Nestlé India Increases Ad Spends By Over 40% Amid Strong Q1 FY27 Growth

Media

FSSAI Suspends Rehaan Healthcare's License Over Major Food Safety Violations

Media

FSSAI Suspends Rehaan Healthcare’s License Over Major Food Safety Violations

Google Fined €890 Million By EU For Breaching Digital Competition Rules

Media

Google Fined €890 Million By EU For Breaching Digital Competition Rules

Google Search Revenue Jumps 17%, YouTube Ads Grow 13% In Q2 2026

Media

Google Search Revenue Jumps 17%, YouTube Ads Grow 13% In Q2 2026

Delhi High Court Directs Meta To Remove Z's Copyrighted Content From 14 Facebook Pages

Media

Delhi High Court Directs Meta To Remove Z’s Copyrighted Content From 14 Facebook Pages

Business

CCI Closes Antitrust Complaint Against Zomato Over Higher Food Prices & Platform Fee

Business

CCI Closes Antitrust Complaint Against Zomato Over Higher Food Prices & Platform Fee

Wipro Consumer Care Acquires TTK Healthcare’s Good Home & Eva Brands For Rs 256 Cr

Business

Wipro Consumer Care Acquires TTK Healthcare’s Good Home & Eva Brands For Rs 256 Cr

Avita Panda, ASEAN Business Partners, The Walt Disney Company, Disney Media Distribution India, Disney, Hotstar, Netflix, Jio, Amazon Prime Video, Google Play, Apple, STAR INDIA, Zee Television, Madison Media, LinkedIn

Business

Kavita Panda Joins ASEAN Business Partners As Chief Partnerships Officer

Infosys Appoints Ashiss Kumar Dash As CEO Designate

Business

Infosys Appoints Ashiss Kumar Dash As CEO Designate

What's Buzzing

When The Streets Speak, Should Brands?

Feature

When The Streets Speak, Should Brands?

Excitel Broadband Reappoints Aditya Jain As Chief Marketing Officer

Marketing

Excitel Broadband Reappoints Aditya Jain As Chief Marketing Officer

Spain Wins The FIFA World Cup, Brands Win The Marketing Moment

What’s Buzzing

Spain Wins The FIFA World Cup, Brands Win The Marketing Moment

What’s Buzzing

On Katrina Kaif’s 43rd Birthday, A Look At Her Biggest Brand Endorsements

Experts Speak

I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

Celebrating Women Leaders

I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

Celebrating Women Leaders

Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

Celebrating Women Leaders

Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

Leadership Is About What You Awaken In Others: Harmeet Singh On The Legacy She Wants To Leave

Celebrating Women Leaders

Leadership Is About What You Awaken In Others: Harmeet Singh On The Legacy She Wants To Leave

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