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Why Global Pop Culture Is The New Local Marketing

Feature

Why Global Pop Culture Is The New Local Marketing

Every brand, at its core, is searching for the exact same thing, a way to feel connected to the person...

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Why Global Pop Culture Is The New Local Marketing

Yash Raj Films Invests In Rusk Media To Build Vertical Entertainment IP

Creativeland Asia Delhi Bags Del Monte India’s Creative Mandate

Feature

Why Global Pop Culture Is The New Local Marketing

Every brand, at its core, is searching for the exact same thing, a way to feel connected to the person...

Read more

Feature

Yash Raj Films Invests In Rusk Media To Build Vertical Entertainment IP

Yash Raj Films has invested in digital entertainment company Rusk Media to develop original animation and vertical micro-drama intellectual property...

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Advertising

Creativeland Asia Delhi Bags Del Monte India’s Creative Mandate

Creativeland Asia Delhi has won the creative mandate for Del Monte India following a multi-agency evaluation process. Under the mandate,...

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Latest

Netflix Tightens Account Rules, Mandates Separate Emails For User Profiles

Media

Netflix Tightens Account Rules, Mandates Separate Emails For User Profiles

Netflix has begun rolling out a new sign-in policy that requires each non-child profile under a subscription to be linked...

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Spicetree Design Agency Appoints Industry Veteran Sujit Das As Creative Consultant

Spicetree Design Agency Appoints Industry Veteran Sujit Das As Creative Consultant

Nearly 400 Local US Newspapers Sue OpenAI and Microsoft Over Copyright Infringement

Nearly 400 Local US Newspapers Sue OpenAI & Microsoft Over Copyright Infringement

ITC Drives 30 Million Owned User Journeys Through AI-Led Marketing Stack

ITC Drives 30 Million Owned User Journeys Through AI-Led Marketing Stack

Efficacy Worldwide Appoints Chandradeep Kumar As National Head - Media & Growth

Efficacy Worldwide Appoints Chandradeep Kumar As National Head – Media & Growth

Vadilal Drags ITC To Court Over 'Fantastik' Trademark Dispute

Vadilal Drags ITC To Court Over ‘Fantastik’ Trademark Dispute

AbhiBus Renews Mahesh Babu As Brand Ambassador For 10th Consecutive Year

Ashok Vaswani To Step Down As Kotak Mahindra Bank MD & CEO

Ashok Vaswani To Step Down As Kotak Mahindra Bank MD & CEO

IAMAI Appoints Ishan Chatterjee As Chairman Of Digital Entertainment Committee

IAMAI Appoints Ishan Chatterjee As Chairman Of Digital Entertainment Committee

OpenAI Appoints Former Uber India Chief Prabhjeet Singh As India MD

OpenAI Appoints Former Uber India Chief Prabhjeet Singh As India MD

The Titan Ad That Turned A Simple Goodbye Into A Lasting Memory

The Titan Ad That Turned A Simple Goodbye Into A Lasting Memory

Partner Content

With 17 New Trucks, Here's How Tata Motors Commercial Vehicles Is Betting on the Future of Logistics

Partner

With 17 New Trucks, Here’s How Tata Motors Commercial Vehicles Is Betting on the Future of Logistics

January 21, 2026

Partner

How Galderma is Future-Proofing Its Skincare Narrative Inside India’s Top B-Schools

October 7, 2025

How Tata Motors Commercial Vehicles’ Ace Gold Plus is Driving Profits With Power, Comfort & Zero DEF Hassles

Partner

How Tata Motors Commercial Vehicles’ Ace Gold Plus is Driving Profits With Power, Comfort & Zero DEF Hassles

October 7, 2025

Tata Motors Commercial Vehicles Unveils Ace Pro Empowering India’s Next Generation of Entrepreneurs

Campaigns

Tata Motors Commercial Vehicles Unveils Ace Pro Empowering India’s Next Generation of Entrepreneurs

Advertising

Spicetree Design Agency Appoints Industry Veteran Sujit Das As Creative Consultant

Advertising

Spicetree Design Agency Appoints Industry Veteran Sujit Das As Creative Consultant

Efficacy Worldwide Appoints Chandradeep Kumar As National Head - Media & Growth

Advertising

Efficacy Worldwide Appoints Chandradeep Kumar As National Head – Media & Growth

Creativeland Asia Delhi Bags Del Monte India's Creative Mandate

Advertising

Creativeland Asia Delhi Bags Del Monte India’s Creative Mandate

The Titan Ad That Turned A Simple Goodbye Into A Lasting Memory

Advertising

The Titan Ad That Turned A Simple Goodbye Into A Lasting Memory

Marketing

ITC Drives 30 Million Owned User Journeys Through AI-Led Marketing Stack

Marketing

ITC Drives 30 Million Owned User Journeys Through AI-Led Marketing Stack

Vadilal Drags ITC To Court Over 'Fantastik' Trademark Dispute

Marketing

Vadilal Drags ITC To Court Over ‘Fantastik’ Trademark Dispute

Marketing

AbhiBus Renews Mahesh Babu As Brand Ambassador For 10th Consecutive Year

Bvlgari Picks Shahid Kapoor As Friend Of The House, Marks First Male Fragrance Partnership In India

Marketing

Bvlgari Picks Shahid Kapoor As Friend Of The House For Fragrances, Marks First Male Partnership In India

Media

Netflix Tightens Account Rules, Mandates Separate Emails For User Profiles

Media

Netflix Tightens Account Rules, Mandates Separate Emails For User Profiles

Nearly 400 Local US Newspapers Sue OpenAI and Microsoft Over Copyright Infringement

Media

Nearly 400 Local US Newspapers Sue OpenAI & Microsoft Over Copyright Infringement

IAMAI Appoints Ishan Chatterjee As Chairman Of Digital Entertainment Committee

Media

IAMAI Appoints Ishan Chatterjee As Chairman Of Digital Entertainment Committee

Yash Raj Films Invests In Rusk Media To Build Vertical Entertainment IP

Feature

Yash Raj Films Invests In Rusk Media To Build Vertical Entertainment IP

Business

Ashok Vaswani To Step Down As Kotak Mahindra Bank MD & CEO

Business

Ashok Vaswani To Step Down As Kotak Mahindra Bank MD & CEO

OpenAI Appoints Former Uber India Chief Prabhjeet Singh As India MD

Business

OpenAI Appoints Former Uber India Chief Prabhjeet Singh As India MD

David Denton Joins Nike As Executive VP & CFO

Business

David Denton Joins Nike As Executive VP & CFO

Dvara KGFS Digital Services Names Ramkumar Ratnam As CEO

Business

Dvara KGFS Digital Services Names Ramkumar Ratnam As CEO

What's Buzzing

Samay Raina & Netflix Fuel Buzz Around India's Got Latent 2 Launch

What’s Buzzing

Samay Raina & Netflix Fuel Buzz Around India’s Got Latent 2 Launch

Telegram CEO Pavel Durov Responds To India's Temporary Ban Ahead Of NEET Re-Test

What’s Buzzing

Telegram CEO Pavel Durov Responds To India’s Temporary Ban Ahead Of NEET Re-Test

Fortnightly Social Media Roundup: AI, Creator Monetisation & Safer Experiences Take Centre Stage

What’s Buzzing

Fortnightly Social Media Roundup: AI, Creator Monetisation & Safer Experiences Take Centre Stage

Lionel Messi Partners With OpenAI To Encourage Fan Creativity Through ChatGPT

What’s Buzzing

Lionel Messi Partners With OpenAI To Encourage Fan Creativity Through ChatGPT

Experts Speak

I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

Celebrating Women Leaders

I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

Celebrating Women Leaders

Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

Celebrating Women Leaders

Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

Leadership Is About What You Awaken In Others: Harmeet Singh On The Legacy She Wants To Leave

Celebrating Women Leaders

Leadership Is About What You Awaken In Others: Harmeet Singh On The Legacy She Wants To Leave

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