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The All New SNICKERS Peanut Brownie Swoops In As The Ultimate Hunger Hero In Latest TVC

HDFC Bank Launches #WaterWonders Campaign To Promote Water Conservation On World Water Day

Rapido Unveils New Logo & IPL Campaign With A 5-Minute Ride Guarantee

Ananya Panday & Lakshya Spark Romance In The Hide & Seek’s New Campaign

ABBY One Show Awards 2025 To Take Place At Goafest From May 21-23 With 3 New Categories In Media ABBYs

Kshema General Insurance Unveils “Kshema Secure Hands” Campaign Driving Fan Engagement Contest

Madison Media Infinity Wins Traditional & Digital Media AOR Of Samsonite India

Domino’s Expands Its Menu With The Big Big 6-in-1 Pizza With New Ad Campaigns

Shoaib Akhtar Joins The Banter With A Hilarious Reply To Virender Sehwag In FWD By Myntra’s Latest Campaign
Marketing

Batting For Retention: How Brands Can Leverage IPL Mania To Drive Customer Loyalty & Profits

Delhivery Appoints Milind Sharma As Head Of Rapid Commerce & D2C Brands

Hindalco Unveils New Identity; Plans To Invest Rs 45,000 Cr For Next Gen High Precision Engineered Products

Hexaware Appoints Rahul Dravid As Cultural Ambassador

Third Wave Coffee Partners With Royal Challengers Bengaluru As Its Exclusive Coffee Partner For IPL 2025

Rajasthan Royals & FanCode Strengthen Partnership To Deliver Exclusive Digital Content & Official Merchandise for IPL 2025

Nothing Teams Up With Royal Challengers Bangalore As Associate Sponsor For IPL 2025

Ludic Partners With Chennai Super Kings As Official Footwear Partner For IPL 2025

Bumble Inc. Elevates Pracheta Mazumdar To Marketing Lead
Media

DGGI Cracks Down On Illegal Gaming, Blocks 357 Websites Ahead Of IPL 2025

Birla Opus Paints Partners With JioStar To Launch ‘Indian Colours League’ For IPL 2025

PUMA Becomes Official Partner Of The Premier League

Times Network To Merge Mirror Now Into Times Now

JioStar Set To Unveil Its 2nd Edition Of ‘Brand Spotlight’ To Boost Advertiser Engagement During IPL 2025

CNN-News18 Unveils Enhanced Viewer Experience Focused On Impactful Storytelling

Dish TV Watcho Partners With Cloud TV OS To Bring Seamless Smart TV Entertainment

BCCI Calls Apex Council Meeting After Health Ministry Pushes For Tobacco And Alcohol Ad Ban In IPL

Livfast Becomes Official Energy Partner Of Delhi Capitals For Upcoming Cricket Season
Business

DoubleVerify Introduces New Tools To Maximise Publisher Revenue And Ad Scale

Evocus Expands Its Beverage Portfolio With The Launch Of World’s First Ever ‘Black Soda’

Taboola Completes 10 Years In Serving Advertising On Microsoft Properties Including MSN, Edge Browsers, And Windows Experiences

CloudTV And MediaTek Partner To Deliver Compliant Android-based TV Operating Systems In India

Billion Electric Mobility Elevates COO Sanjeev Kulkarni To CEO Role

Alphabet In Talks To Buy Cloud Security Firm Wiz For $33 Billion

Nazara Technologies COO Sudhir Kamath Moves On

Takashi Nakajima To Assume President & CEO Role At Honda Cars India From April 1

McKinsey acquires ET Medialabs To Boost Digital Marketing Operations
What’s Buzzing

Brands To Invest Rs 550 Crore In Influencer Marketing During IPL 2025: Qoruz

Vibrant Vibes And Meaningful Messages By Brands Captures The Spirit of Holi This Year

Empower, Inspire, Change: How Brands Celebrated Women’s Day 2025

Coca-Cola, Google, Zomato & More: How Brands Rode The Wave Of India’s ICC Champions Trophy Win

Tata Motors Expands Sustainable Vehicle Scrappage Initiative with New Facility

Here’s How Storytelling Is Powering Creators With Greater Influence & Authenticity

Brands Play Cupid With Cheeky Twists & Heartfelt Valentine’s Day Campaigns

Tata Motors Unveiled The Future Of Mobility At Auto Expo 2025 With 14 Commercial Vehicles

Here’s How Dabur Gulabari’s #GulabSeShukriya Made Rose Day Celebrations More Meaningful
Case Studies

From Hindi Heartlands To Big Brands, Here’s How Pushpa 2 Is Rewriting The Movie Marketing Rulebook

7 Ways In Which AI Is Redefining The Advertising Landscape

How Parle Snackers League Contest Helped The Brand To Gain Huge Visibility During IPL Season

How Shah Rukh Khan’s Popularity And Creative Marketing Strategies Made ‘Jawan’ A Must-Watch

Here Is How Ghoomer Used Social Media To Create Buzz Around The Film And Its Release

How Rocky Aur Rani Ki Prem Kahani Used Star Power To Create The Required Buzz

How Zara Hatke Zara Bachke Created Buzz With Its Marketing Campaign

How Burger King Sponsored Stevenage FC Creating An Uproar In FIFA Popularity

How The Makers Of Spiderman: Across The Spider-Verse Piqued Interest And Created Intrigue
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Batting For Retention: How Brands Can Leverage IPL Mania To Drive Customer Loyalty & Profits

SEO & ORM: The Complementary Yet Distinct Strategies Fueling Online Success

Building Real Connections With Consumers Through MadTech: Beyond The Buzzwords

Accelerate Action: Women Steering The Future & Beyond

The Silver Digital Revolution: Marketing To Today’s Tech-Savvy Seniors

The Death Of Performance Marketing Agencies: Growth Marketing Is The New Era

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Batting For Retention: How Brands Can Leverage IPL Mania To Drive Customer Loyalty & Profits

ABBY One Show Awards 2025 To Take Place At Goafest From May 21-23 With 3 New Categories In Media ABBYs

Madison Media Infinity Wins Traditional & Digital Media AOR Of Samsonite India

Guest Posts

Batting For Retention: How Brands Can Leverage IPL Mania To Drive Customer Loyalty & Profits

Cricket in India is more than just a sport—it’s a cultural event that captivates millions. The Indian Premier League (IPL)...

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Advertising

ABBY One Show Awards 2025 To Take Place At Goafest From May 21-23 With 3 New Categories In Media ABBYs

Marking its 56th edition, The Advertising Club's ABBY Awards powered by One Show, which is commonly referred to as South...

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Mandates

Madison Media Infinity Wins Traditional & Digital Media AOR Of Samsonite India

Samsonite India, a leading travel luggage brand known for its durable, stylish and innovative products, has entrusted Madison World’s Madison...

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Advertising

Creative Veteran Santosh Padhi aka Paddy Goes Independent; To Launch ‘Into Creative’ This March End

In today’s times when the glory days of creativity seem to be in the past; it is the intention of...

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Media

Times Network To Merge Mirror Now Into Times Now

Times Network is undertaking a strategic realignment of its English news portfolio. As part of this strategic realignment, Mirror Now...

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Latest

The All New SNICKERS Peanut Brownie Swoops In As The Ultimate Hunger Hero In Latest TVC

Campaigns

The All New SNICKERS Peanut Brownie Swoops In As The Ultimate Hunger Hero In Latest TVC

SNICKERS, the chocolate brand from Mars Wrigley India, is taking hunger satisfaction to a whole new level with the launch...

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Hero Realty Appoints Rohit Kishore As Chief Executive Officer

Hero Realty Appoints Rohit Kishore As Chief Executive Officer

HDFC Bank Launches #WaterWonders Campaign To Promote Water Conservation On World Water Day

HDFC Bank Launches #WaterWonders Campaign To Promote Water Conservation On World Water Day

Rapido Unveils New Logo & IPL Campaign With A 5-Minute Ride Guarantee

Ananya Panday & Lakshya Spark Romance In The Hide & Seek’s New Campaign

Ananya Panday & Lakshya Spark Romance In The Hide & Seek’s New Campaign

DoubleVerify Introduces New Tools To Maximise Publisher Revenue And Ad Scale

DGGI Cracks Down On Illegal Gaming, Blocks 357 Websites Ahead Of IPL 2025

Delhivery Appoints Milind Sharma As Head Of Rapid Commerce & D2C Brands

Kshema General Insurance Unveils “Kshema Secure Hands” Campaign Driving Fan Engagement Contest

Domino’s Expands Its Menu With The Big Big 6-in-1 Pizza With New Ad Campaigns

FCB Kinnect Elevates Heena Pande To Executive Vice President- North

Partner Content

Tata Motors Expands Sustainable Vehicle Scrappage Initiative with New Facility

What’s Buzzing

Tata Motors Expands Sustainable Vehicle Scrappage Initiative with New Facility

Tata Motors Unveiled The Future Of Mobility At Auto Expo 2025 With 14 New Commercial Vehicles

Partner

Tata Motors Unveiled The Future Of Mobility At Auto Expo 2025 With 14 Commercial Vehicles

February 14, 2025

Here’s How Dabur Gulabari’s #GulabSeShukriya Made Rose Day Celebrations More Meaningful

What’s Buzzing

Here’s How Dabur Gulabari’s #GulabSeShukriya Made Rose Day Celebrations More Meaningful

February 14, 2025

Revving In With Bold & Muscular e VITARA, Maruti Suzuki Now Aims To Become India’s No.1 EV Manufacturer

Feature

Revving In With Bold & Muscular e VITARA, Maruti Suzuki Now Aims To Become India’s No.1 EV Manufacturer

February 1, 2025

Advertising

The All New SNICKERS Peanut Brownie Swoops In As The Ultimate Hunger Hero In Latest TVC

Campaigns

The All New SNICKERS Peanut Brownie Swoops In As The Ultimate Hunger Hero In Latest TVC

HDFC Bank Launches #WaterWonders Campaign To Promote Water Conservation On World Water Day

Campaigns

HDFC Bank Launches #WaterWonders Campaign To Promote Water Conservation On World Water Day

Campaigns

Rapido Unveils New Logo & IPL Campaign With A 5-Minute Ride Guarantee

Ananya Panday & Lakshya Spark Romance In The Hide & Seek’s New Campaign

Campaigns

Ananya Panday & Lakshya Spark Romance In The Hide & Seek’s New Campaign

Marketing

Batting For Retention: How Brands Can Leverage IPL Mania To Drive Customer Loyalty & Profits

Guest Posts

Batting For Retention: How Brands Can Leverage IPL Mania To Drive Customer Loyalty & Profits

Delhivery Appoints Milind Sharma As Head Of Rapid Commerce & D2C Brands

People Spotting

Delhivery Appoints Milind Sharma As Head Of Rapid Commerce & D2C Brands

Hindalco Unveils New Identity; Plans To Invest Rs 45,000 Cr For Next Gen High Precision Engineered Products

Marketing

Hindalco Unveils New Identity; Plans To Invest Rs 45,000 Cr For Next Gen High Precision Engineered Products

Hexaware Appoints Rahul Dravid As Cultural Ambassador

Marketing

Hexaware Appoints Rahul Dravid As Cultural Ambassador

Media

DGGI Cracks Down On Illegal Online Gaming Ahead Of IPL 2025; Blocks 357 Websites & Freezes 2,400 Bank Accounts

Media

DGGI Cracks Down On Illegal Gaming, Blocks 357 Websites Ahead Of IPL 2025

Birla Opus Paints Partners With JioStar To Launch ‘Indian Colours League’ For IPL 2025

Media

Birla Opus Paints Partners With JioStar To Launch ‘Indian Colours League’ For IPL 2025

PUMA Becomes Official Partner Of The Premier League

Media

PUMA Becomes Official Partner Of The Premier League

Times Network To Merge Mirror Now Into Times Now

Media

Times Network To Merge Mirror Now Into Times Now

Business

DoubleVerify Introduces New Tools To Maximise Publisher Revenue And Ad Scale

Business

DoubleVerify Introduces New Tools To Maximise Publisher Revenue And Ad Scale

Evocus Expands Its Beverage Portfolio With The Launch Of World’s First Ever ‘Black Soda’

Business

Evocus Expands Its Beverage Portfolio With The Launch Of World’s First Ever ‘Black Soda’

Taboola Completes 10 Years In Serving Advertising On Microsoft Properties Including MSN, Edge Browsers, And Windows Experiences

Business

Taboola Completes 10 Years In Serving Advertising On Microsoft Properties Including MSN, Edge Browsers, And Windows Experiences

CloudTV And MediaTek Partner To Deliver Compliant Android-based TV Operating Systems In India

Business

CloudTV And MediaTek Partner To Deliver Compliant Android-based TV Operating Systems In India

What's Buzzing

Brands To Invest Rs 550 Crore In Influencer Marketing During IPL 2025: Qoruz

Feature

Brands To Invest Rs 550 Crore In Influencer Marketing During IPL 2025: Qoruz

Vibrant Vibes And Meaningful Messages By Brands Captures The Spirit of Holi This Year

What’s Buzzing

Vibrant Vibes And Meaningful Messages By Brands Captures The Spirit of Holi This Year

Empower, Inspire, Change: How Brands Celebrated Women’s Day 2025

What’s Buzzing

Empower, Inspire, Change: How Brands Celebrated Women’s Day 2025

Coca-Cola, Google, Zomato & More: How Brands Rode The Wave Of India’s ICC Champions Trophy Win

What’s Buzzing

Coca-Cola, Google, Zomato & More: How Brands Rode The Wave Of India’s ICC Champions Trophy Win

Experts Speak

Block Out The Noise & Keep Moving Forward Because One Has To Be ‘Stubborn’ To Succeed: Fixderma’s Shaily Mehrotra

Celebrating Women Leaders

Block Out The Noise & Keep Moving Forward Because One Has To Be ‘Stubborn’ To Succeed: Fixderma’s Shaily Mehrotra

February 14, 2025

Balancing Career & Personal Life Can Get Challenging For Women But Dreaming & 'Sitting At The Table' Is Crucial: Priyanka Salot

Celebrating Women Leaders

Balancing Career & Personal Life Can Get Challenging For Women But Dreaming & ‘Sitting At The Table’ Is Crucial: Priyanka Salot

October 25, 2024

We Women Leaders Don’t Seek Different Treatment, Only An Equitable Playing Field: Jayatri Dasgupta

Celebrating Women Leaders

Women Leaders Don’t Seek Different Treatment But Only An Equitable Playing Field: Jayatri Dasgupta

October 11, 2024

Social Media Has Changed The Idea Of Self-Love, Influencing How Women View 'Beauty' For Themselves Today: Aashka Goradia Goble

Celebrating Women Leaders

Social Media Has Changed The Idea Of Self-Love, Influencing How Women View ‘Beauty’ For Themselves Today: Aashka Goradia Goble

September 27, 2024

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