Marketing Mind

Brands in India are navigating an increasingly complex advertising landscape. Consumers are scattered across multiple channels, attention spans are shorter,...

Ajay Gupte has been set to join Dentsu in a senior leadership role. He has recently stepped down from his...

Creativefuel has secured the social media and digital mandate for Priyagold as part of a year-long partnership focused on strengthening...

Beyond the dashboard sits the part of marketing that cannot be neatly plotted in a line graph: the cultural instincts...

In an industry where ideas move faster than caffeine kicks in and creativity often sits between airport lounges and brainstorm...