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If People Remember The Joke, They’ll Remember The Brand: Moonshot’s Devaiah Bopanna

by Masaba Naqvi

Rahul Dravid saying, "Indiranagar ka gunda hoon main," still feels slightly illegal. You know it's coming, you've probably watched it...

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If People Remember The Joke, They’ll Remember The Brand: Moonshot’s Devaiah Bopanna

by Masaba Naqvi

Reliance Broadcast Network Expands Into Converged Media With ONE BIG WORLD

Piyush Arora Assumes Additional Charge As Sales & Marketing Head At Škoda Auto Volkswagen India

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If People Remember The Joke, They’ll Remember The Brand: Moonshot’s Devaiah Bopanna

Rahul Dravid saying, "Indiranagar ka gunda hoon main," still feels slightly illegal. You know it's coming, you've probably watched it...

Read more

Feature

Reliance Broadcast Network Expands Into Converged Media With ONE BIG WORLD

Reliance Broadcast Network (RBNL) has announced its evolution into an integrated media and entertainment company with the launch of ONE...

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Feature

Piyush Arora Assumes Additional Charge As Sales & Marketing Head At Škoda Auto Volkswagen India

Škoda Auto Volkswagen India has announced a leadership transition in its Sales, Marketing and Digital function, with Jan Bures, Executive...

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Gritzo Taps Everyday Mealtime Battles For New 'Protein Ki Zimmedari Hamari' Campaign

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Gritzo Taps Everyday Mealtime Battles For New ‘Protein Ki Zimmedari Hamari’ Campaign

Gritzo has unveiled its flagship campaign for 2026, 'Protein Ki Zimmedari Hamari', taking a bold step towards making children's protein...

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AGEasy Launches Anupam Kher-Led Campaign Advocating Freedom Over Dependence

AGEasy Launches Anupam Kher-Led Campaign Advocating Freedom Over Dependence

Netflix Partners With Top Publishers To Expand Short-Form Video Offerings

Netflix Partners With Top Publishers To Expand Short-Form Video Offerings

Koo Co-Founder Mayank Bidawatka Pulls Plug On AI Startup ‘PicSee’ Over Product-Market Fit Challenges

Koo Co-Founder Mayank Bidawatka Pulls Plug On AI Startup ‘PicSee’ Over Product-Market Fit Challenges

GoKwik Names Aseem Goyal As VP – Business For Kwik Ship

GoKwik Names Aseem Goyal As VP – Business For Kwik Ship

What @idfcfirststories Says About the Future of Brand Communication

Havas India Partners With Shortcut Events To Launch Shortcut Shobiz India In September

Havas India Partners With Shortcut Events To Launch Shortcut Shobiz India In September

WhatsApp Introduces Meta Business Agent In India, Expands AI Tools For Businesses

WhatsApp Introduces Meta Business Agent In India, Expands AI Tools For Businesses

Mehak Jaini Exits Godrej Consumer Products After Two Years

Mehak Jaini Exits Godrej Consumer Products After Two Years

Info Edge To Fully Own Coding Ninjas After Acquiring Remaining 45.36% Stake

Info Edge To Fully Own Coding Ninjas After Acquiring Remaining 45.36% Stake

Prime Video & Amazon MGM Studios Names Shilpa Sharda As Head Of Music

Prime Video & Amazon MGM Studios Names Shilpa Sharda As Head Of Music

Partner Content

With 17 New Trucks, Here's How Tata Motors Commercial Vehicles Is Betting on the Future of Logistics

Partner

With 17 New Trucks, Here’s How Tata Motors Commercial Vehicles Is Betting on the Future of Logistics

January 21, 2026

Partner

How Galderma is Future-Proofing Its Skincare Narrative Inside India’s Top B-Schools

October 7, 2025

How Tata Motors Commercial Vehicles’ Ace Gold Plus is Driving Profits With Power, Comfort & Zero DEF Hassles

Partner

How Tata Motors Commercial Vehicles’ Ace Gold Plus is Driving Profits With Power, Comfort & Zero DEF Hassles

October 7, 2025

Tata Motors Commercial Vehicles Unveils Ace Pro Empowering India’s Next Generation of Entrepreneurs

Campaigns

Tata Motors Commercial Vehicles Unveils Ace Pro Empowering India’s Next Generation of Entrepreneurs

Advertising

Gritzo Taps Everyday Mealtime Battles For New 'Protein Ki Zimmedari Hamari' Campaign

Advertising

Gritzo Taps Everyday Mealtime Battles For New ‘Protein Ki Zimmedari Hamari’ Campaign

Advertising

If People Remember The Joke, They’ll Remember The Brand: Moonshot’s Devaiah Bopanna

AGEasy Launches Anupam Kher-Led Campaign Advocating Freedom Over Dependence

Advertising

AGEasy Launches Anupam Kher-Led Campaign Advocating Freedom Over Dependence

Havas India Partners With Shortcut Events To Launch Shortcut Shobiz India In September

Advertising

Havas India Partners With Shortcut Events To Launch Shortcut Shobiz India In September

Marketing

Mehak Jaini Exits Godrej Consumer Products After Two Years

Marketing

Mehak Jaini Exits Godrej Consumer Products After Two Years

Piyush Arora Assumes Additional Charge As Sales & Marketing Head At Škoda Auto Volkswagen India

Feature

Piyush Arora Assumes Additional Charge As Sales & Marketing Head At Škoda Auto Volkswagen India

FSSAI Continues Label Compliance Drive, Issues Notices To Lotte India, Kubera Foods & Ferns N Petals

Marketing

FSSAI Continues Label Compliance Drive, Issues Notices To Lotte India, Kubera Foods & Ferns N Petals

Kotak Mahindra Bank Appoints Jyoti Samajpati As EVP - Head Of Marketing & Propositions (Consumer Bank)

Marketing

Kotak Mahindra Bank Appoints Jyoti Samajpati As EVP – Head Of Marketing & Propositions (Consumer Bank)

Media

Netflix Partners With Top Publishers To Expand Short-Form Video Offerings

Media

Netflix Partners With Top Publishers To Expand Short-Form Video Offerings

WhatsApp Introduces Meta Business Agent In India, Expands AI Tools For Businesses

Media

WhatsApp Introduces Meta Business Agent In India, Expands AI Tools For Businesses

Prime Video & Amazon MGM Studios Names Shilpa Sharda As Head Of Music

Media

Prime Video & Amazon MGM Studios Names Shilpa Sharda As Head Of Music

Government Forms Review Panel For Diljit Dosanjh's Satluj After ZEE5 Takedown

Media

Government Forms Review Panel For Diljit Dosanjh’s Satluj After ZEE5 Takedown

Business

Koo Co-Founder Mayank Bidawatka Pulls Plug On AI Startup ‘PicSee’ Over Product-Market Fit Challenges

Business

Koo Co-Founder Mayank Bidawatka Pulls Plug On AI Startup ‘PicSee’ Over Product-Market Fit Challenges

GoKwik Names Aseem Goyal As VP – Business For Kwik Ship

Business

GoKwik Names Aseem Goyal As VP – Business For Kwik Ship

Info Edge To Fully Own Coding Ninjas After Acquiring Remaining 45.36% Stake

Business

Info Edge To Fully Own Coding Ninjas After Acquiring Remaining 45.36% Stake

Dream Sports CTO Amit Sharma Steps Down, Launches AI Startup

Business

Dream Sports CTO Amit Sharma Steps Down, Launches AI Startup

What's Buzzing

What’s Buzzing

What @idfcfirststories Says About the Future of Brand Communication

MS Dhoni, Mahendra Singh Dhoni, Dream11, Gulf Oil India, Mastercard, Lay's, Oreo, EMotorad, Netmeds, redBus, McCann Worldgroup, SEVEN, Cars24, Garuda Aerospace, Khatabook, HomeLane, BluSmart, LightFury Games, Shaka Harry, Tagda Raho, Rigi, House of Biryani, Kuku FM, Chennaiyin FC, Ranchi Rays, Dhoni Entertainment, Ziva, Gajraj Rao

What’s Buzzing

More Than Captain Cool: MS Dhoni’s Extraordinary Brand Endorsement Journey At 45

What’s Buzzing

Ranveer Singh At 41: The Brand Endorsement Journey Of India’s Marketing Powerhouse

Fortnightly Social Media Roundup: Smarter Ads, Better Discovery & New Ways To Connect

What’s Buzzing

Fortnightly Social Media Roundup: Smarter Ads, Better Discovery & New Ways To Connect

Experts Speak

I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

Celebrating Women Leaders

I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

Celebrating Women Leaders

Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

Celebrating Women Leaders

Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

Leadership Is About What You Awaken In Others: Harmeet Singh On The Legacy She Wants To Leave

Celebrating Women Leaders

Leadership Is About What You Awaken In Others: Harmeet Singh On The Legacy She Wants To Leave

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