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Feature

Everything A Brand Needs Is Already Here: JioBLAST’s Charlie Cowdrey On Esports’ Bigger Marketing Bets

by Masaba Naqvi

There's a familiar pattern every time a new entertainment property arrives in India. Marketers call it promising. Audiences call it...

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Everything A Brand Needs Is Already Here: JioBLAST’s Charlie Cowdrey On Esports’ Bigger Marketing Bets

by Masaba Naqvi

Dentsu Appoints Ajay Gupte As COO For South Asia

Verve Media Wins Digital & Creative Mandate For Maple India

Feature

Everything A Brand Needs Is Already Here: JioBLAST’s Charlie Cowdrey On Esports’ Bigger Marketing Bets

There's a familiar pattern every time a new entertainment property arrives in India. Marketers call it promising. Audiences call it...

Read more

Advertising

Dentsu Appoints Ajay Gupte As COO For South Asia

Dentsu has appointed Ajay Gupte as Chief Operating Officer (COO) for South Asia. In his new role, Gupte has worked...

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Advertising

Verve Media Wins Digital & Creative Mandate For Maple India

Verve Media has won the digital and creative mandate for Maple India. Under the mandate, the agency has taken responsibility...

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AdAura Awards

Marketing Mind Unveils The AdAura Awards 2026 – Celebrating The Power Of Brand Impact

The most influential ideas don't just capture attention- they shape conversations, redefine categories, influence culture and leave a lasting mark...

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Advertising

YAAP Digital Appoints Raj Nayak As Chairman & MD

YAAP Digital has appointed Raj Nayak as its Chairman & Managing Director following the demise of its Founder, Chairman &...

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Latest

BCCL (The Times Of India) Appoints Ruchira Kanwal As Business Head – 1838

Media

BCCL (The Times Of India) Appoints Ruchira Kanwal As Business Head – 1838

BCCL (The Times of India) has announced two senior leadership appointments, naming Ruchira Kanwal as Business Head – 1838 and...

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CCPA Fines SpiceJet Rs 1 Lakh For Using Dark Patterns To Obtain Consumer Consent

CCPA Fines SpiceJet Rs 1 Lakh For Using Dark Patterns To Obtain Consumer Consent

ASCI Records Highest-Ever 99.7% Voluntary Ad Compliance In Q1 FY26-27

ASCI Records Highest-Ever 99.7% Voluntary Ad Compliance In Q1 FY26-27

CCPA Imposes Rs 50,000 Penalty On Chaayos Over Default Service Charge On Bills

CCPA Imposes Rs 50,000 Penalty On Chaayos Over Default Service Charge On Bills

CCI Imposes Penalty On HP India & Five Resellers For Anti-Competitive Practices

CCI Imposes Penalty On HP India & Five Resellers For Anti-Competitive Practices

JioStar’s Rubbal Datta Joins Mandrake Tech Labs As CEO-Designate

Heena Motwani Joins WPP Media As SVP – Digital Investments, Marketplaces & Partnerships

d’you Unveils Dual-Retinoid Serum ’embrace’ With Pro-Aging Campaign

Srikar Adavi Joins Swiggy Instamart As VP – Ads Monetisation

Online Gaming Firms Seek Supreme Court Review Of 28% GST Verdict

Partner Content

With 17 New Trucks, Here's How Tata Motors Commercial Vehicles Is Betting on the Future of Logistics

Partner

With 17 New Trucks, Here’s How Tata Motors Commercial Vehicles Is Betting on the Future of Logistics

January 21, 2026

Partner

How Galderma is Future-Proofing Its Skincare Narrative Inside India’s Top B-Schools

October 7, 2025

How Tata Motors Commercial Vehicles’ Ace Gold Plus is Driving Profits With Power, Comfort & Zero DEF Hassles

Partner

How Tata Motors Commercial Vehicles’ Ace Gold Plus is Driving Profits With Power, Comfort & Zero DEF Hassles

October 7, 2025

Tata Motors Commercial Vehicles Unveils Ace Pro Empowering India’s Next Generation of Entrepreneurs

Campaigns

Tata Motors Commercial Vehicles Unveils Ace Pro Empowering India’s Next Generation of Entrepreneurs

Advertising

Dentsu Appoints Ajay Gupte As COO For South Asia

Advertising

Dentsu Appoints Ajay Gupte As COO For South Asia

ASCI Records Highest-Ever 99.7% Voluntary Ad Compliance In Q1 FY26-27

Advertising

ASCI Records Highest-Ever 99.7% Voluntary Ad Compliance In Q1 FY26-27

Heena Motwani Joins WPP Media As SVP – Digital Investments, Marketplaces & Partnerships

Advertising

Heena Motwani Joins WPP Media As SVP – Digital Investments, Marketplaces & Partnerships

d'you Unveils Dual-Retinoid Serum 'embrace' With Pro-Aging Campaign

Advertising

d’you Unveils Dual-Retinoid Serum ’embrace’ With Pro-Aging Campaign

Marketing

Jasmine Dugar Joins Zomato As Marketing Lead – Rider Marketing

Marketing

Jasmine Dugar Joins Zomato As Marketing Lead – Rider Marketing

Marketing

Shakti Tokas Joins IndusInd Bank As AVP – Brand & Communications Marketing

IBM Appoints Tuhina Pandey As VP, Marketing For APAC

Feature

IBM Appoints Tuhina Pandey As VP, Marketing For APAC

Veer Ji Malai Chaap Faces Delhi HC Order Over Videos Featuring Zippy’s Manufacturing Facility

Marketing

Veer Ji Malai Chaap Faces Delhi HC Order Over Videos Featuring Zippy’s Manufacturing Facility

Media

BCCL (The Times Of India) Appoints Ruchira Kanwal As Business Head – 1838

Media

BCCL (The Times Of India) Appoints Ruchira Kanwal As Business Head – 1838

Feature

Everything A Brand Needs Is Already Here: JioBLAST’s Charlie Cowdrey On Esports’ Bigger Marketing Bets

CCPA Fines SpiceJet Rs 1 Lakh For Using Dark Patterns To Obtain Consumer Consent

Media

CCPA Fines SpiceJet Rs 1 Lakh For Using Dark Patterns To Obtain Consumer Consent

CCPA Imposes Rs 50,000 Penalty On Chaayos Over Default Service Charge On Bills

Media

CCPA Imposes Rs 50,000 Penalty On Chaayos Over Default Service Charge On Bills

Business

JioStar's Rubbal Datta Joins Mandrake Tech Labs As CEO-Designate

Business

JioStar’s Rubbal Datta Joins Mandrake Tech Labs As CEO-Designate

Honasa Consumer Elevates Shivang Jain As CEO Of BTM Ventures

Business

Honasa Consumer Elevates Shivang Jain As CEO Of BTM Ventures

Jio Platforms Elevates Pankaj Pawar As CEO Ahead Of Public Listing

Business

Jio Platforms Elevates Pankaj Pawar As CEO Ahead Of Public Listing

DMart Parent Avenue Supermarts Appoints Lalit Ahuja As Chief Operating Officer

Business

DMart Parent Avenue Supermarts Appoints Lalit Ahuja As Chief Operating Officer

What's Buzzing

What’s Buzzing

What @idfcfirststories Says About the Future of Brand Communication

MS Dhoni, Mahendra Singh Dhoni, Dream11, Gulf Oil India, Mastercard, Lay's, Oreo, EMotorad, Netmeds, redBus, McCann Worldgroup, SEVEN, Cars24, Garuda Aerospace, Khatabook, HomeLane, BluSmart, LightFury Games, Shaka Harry, Tagda Raho, Rigi, House of Biryani, Kuku FM, Chennaiyin FC, Ranchi Rays, Dhoni Entertainment, Ziva, Gajraj Rao

What’s Buzzing

More Than Captain Cool: MS Dhoni’s Extraordinary Brand Endorsement Journey At 45

What’s Buzzing

Ranveer Singh At 41: The Brand Endorsement Journey Of India’s Marketing Powerhouse

Fortnightly Social Media Roundup: Smarter Ads, Better Discovery & New Ways To Connect

What’s Buzzing

Fortnightly Social Media Roundup: Smarter Ads, Better Discovery & New Ways To Connect

Experts Speak

I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

Celebrating Women Leaders

I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

Celebrating Women Leaders

Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

Celebrating Women Leaders

Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

Leadership Is About What You Awaken In Others: Harmeet Singh On The Legacy She Wants To Leave

Celebrating Women Leaders

Leadership Is About What You Awaken In Others: Harmeet Singh On The Legacy She Wants To Leave

Marketing Mind presents Millennial Achievers 2025 | Awards

Marketing Mind presents #HeSaidSheSaid
| Chat Show

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