Marketing Mind

Beyond the dashboard sits the part of marketing that cannot be neatly plotted in a line graph: the cultural instincts...

In an industry where ideas move faster than caffeine kicks in and creativity often sits between airport lounges and brainstorm...

Havas CX, in partnership with OpinionWay, has released the X Index India 2025, analysing customer experience across multiple sectors and...

For over a decade, digital marketing has worshipped at the altar of the click. Clicks meant interest. Interest meant intent....

This week’s campaigns have drawn attention through a mix of storytelling, culture, and innovation, showing how brands are turning real-life...