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Stop Capturing Attention, Start Earning It: Amitesh Rao On What Brands Often Get Wrong

Advertising

Stop Capturing Attention, Start Earning It: Amitesh Rao On What Brands Often Get Wrong

by Masaba Naqvi

There was a time when the biggest challenge for advertisers was finding a way into people's lives. Today, it feels...

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Stop Capturing Attention, Start Earning It: Amitesh Rao On What Brands Often Get Wrong

by Masaba Naqvi

Great Creative Data Is Not About How Much Data You Have, But What You Do With It: Jury President Anupriya Acharya

Dentsu Wins Air India’s Media Mandate

Advertising

Stop Capturing Attention, Start Earning It: Amitesh Rao On What Brands Often Get Wrong

There was a time when the biggest challenge for advertisers was finding a way into people's lives. Today, it feels...

Read more

Advertising

Great Creative Data Is Not About How Much Data You Have, But What You Do With It: Jury President Anupriya Acharya

The winners of the Creative Data Lions at Cannes Lions 2026 have reflected a growing focus on using data to...

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Advertising

Dentsu Wins Air India’s Media Mandate

Air India has awarded its media planning and buying mandate to Dentsu, according to sources close to the development. As...

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Latest

60% Of Indian Consumers Want A Personal AI Agent, Highest In APAC: Adobe Report

Media

60% Of Indian Consumers Want A Personal AI Agent, Highest In APAC: Adobe Report

Indian consumers are showing the strongest appetite for agentic AI in the Asia-Pacific region, with 60% expressing interest in creating...

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Sony Pictures Takes Minority Stake In Cosm Through $100 Million Investment

Sony Pictures Takes Minority Stake In Cosm Through $100 Million Investment

KEI Industries Appoints Rashmika Mandanna As Brand Ambassador

Pocket FM Exits Microdrama Space, Winds Down Pocket TV

TTBS Shines Spotlight on MSMEs Through #RozBanateHainNayaKal Campaign

TTBS Shines Spotlight on MSMEs Through #RozBanateHainNayaKal Campaign

MAS Foods Appoints Isha Khanolkar As Vice President – Brand & Growth

Swish Appoints Anant Rastogi As Head Of Brand

Bien-être Consulting Expands Sports Portfolio With Four New Mandates

Bien-être Consulting Expands Sports Portfolio With Four New Mandates

Metro Brands Names Manoj Juneja As Chief Business Officer For Sports Business

Metro Brands Names Manoj Juneja As Chief Business Officer For Sports Business

LIC's Chief Financial Officer Sunil Agrawal Steps Down

LIC’s Chief Financial Officer Sunil Agrawal Steps Down

Cannes Lions 2026: India Draws Blank On Day 3, Lion Tally Remains At 5

Cannes Lions 2026: India Draws Blank On Day 3, Lion Tally Remains At 5

Partner Content

With 17 New Trucks, Here's How Tata Motors Commercial Vehicles Is Betting on the Future of Logistics

Partner

With 17 New Trucks, Here’s How Tata Motors Commercial Vehicles Is Betting on the Future of Logistics

January 21, 2026

Partner

How Galderma is Future-Proofing Its Skincare Narrative Inside India’s Top B-Schools

October 7, 2025

How Tata Motors Commercial Vehicles’ Ace Gold Plus is Driving Profits With Power, Comfort & Zero DEF Hassles

Partner

How Tata Motors Commercial Vehicles’ Ace Gold Plus is Driving Profits With Power, Comfort & Zero DEF Hassles

October 7, 2025

Tata Motors Commercial Vehicles Unveils Ace Pro Empowering India’s Next Generation of Entrepreneurs

Campaigns

Tata Motors Commercial Vehicles Unveils Ace Pro Empowering India’s Next Generation of Entrepreneurs

Advertising

TTBS Shines Spotlight on MSMEs Through #RozBanateHainNayaKal Campaign

Advertising

TTBS Shines Spotlight on MSMEs Through #RozBanateHainNayaKal Campaign

Stop Capturing Attention, Start Earning It: Amitesh Rao On What Brands Often Get Wrong

Advertising

Stop Capturing Attention, Start Earning It: Amitesh Rao On What Brands Often Get Wrong

Bien-être Consulting Expands Sports Portfolio With Four New Mandates

Advertising

Bien-être Consulting Expands Sports Portfolio With Four New Mandates

Cannes Lions 2026: India Draws Blank On Day 3, Lion Tally Remains At 5

Advertising

Cannes Lions 2026: India Draws Blank On Day 3, Lion Tally Remains At 5

Marketing

Marketing

KEI Industries Appoints Rashmika Mandanna As Brand Ambassador

Marketing

MAS Foods Appoints Isha Khanolkar As Vice President – Brand & Growth

Marketing

Swish Appoints Anant Rastogi As Head Of Brand

Modern Business Problems Require Integrated Solutions: LS Digital’s Prasad Shejale On The Future Of Marketing

Marketing

Modern Business Problems Require Integrated Solutions: LS Digital’s Prasad Shejale On The Future Of Marketing

Media

60% Of Indian Consumers Want A Personal AI Agent, Highest In APAC: Adobe Report

Media

60% Of Indian Consumers Want A Personal AI Agent, Highest In APAC: Adobe Report

Sony Pictures Takes Minority Stake In Cosm Through $100 Million Investment

Media

Sony Pictures Takes Minority Stake In Cosm Through $100 Million Investment

Media

Pocket FM Exits Microdrama Space, Winds Down Pocket TV

Paramount Prepares To Sell Universal Pictures JV To Address EU Concerns Over Warner Bros Discovery Deal

Media

Paramount Prepares To Sell Universal Pictures JV To Address EU Concerns Over Warner Bros Discovery Deal

Business

Metro Brands Names Manoj Juneja As Chief Business Officer For Sports Business

Business

Metro Brands Names Manoj Juneja As Chief Business Officer For Sports Business

LIC's Chief Financial Officer Sunil Agrawal Steps Down

Business

LIC’s Chief Financial Officer Sunil Agrawal Steps Down

Trent Chairman Noel Tata To Exit After Nearly 30 Years At The Helm

Business

Trent Chairman Noel Tata To Exit After Nearly 30 Years At The Helm

Saregama India Appoints Abhishek Kapoor As Chief Financial Officer

Business

Saregama India Appoints Abhishek Kapoor As Chief Financial Officer

What's Buzzing

Samay Raina & Netflix Fuel Buzz Around India's Got Latent 2 Launch

What’s Buzzing

Samay Raina & Netflix Fuel Buzz Around India’s Got Latent 2 Launch

Telegram CEO Pavel Durov Responds To India's Temporary Ban Ahead Of NEET Re-Test

What’s Buzzing

Telegram CEO Pavel Durov Responds To India’s Temporary Ban Ahead Of NEET Re-Test

Fortnightly Social Media Roundup: AI, Creator Monetisation & Safer Experiences Take Centre Stage

What’s Buzzing

Fortnightly Social Media Roundup: AI, Creator Monetisation & Safer Experiences Take Centre Stage

Lionel Messi Partners With OpenAI To Encourage Fan Creativity Through ChatGPT

What’s Buzzing

Lionel Messi Partners With OpenAI To Encourage Fan Creativity Through ChatGPT

Experts Speak

I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

Celebrating Women Leaders

I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

Celebrating Women Leaders

Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

Celebrating Women Leaders

Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

Leadership Is About What You Awaken In Others: Harmeet Singh On The Legacy She Wants To Leave

Celebrating Women Leaders

Leadership Is About What You Awaken In Others: Harmeet Singh On The Legacy She Wants To Leave

Marketing Mind presents Millennial Achievers 2025 | Awards

Marketing Mind presents #HeSaidSheSaid
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