Marketing Mind

For decades, celebrity status was relatively easy to identify. Film stars, cricketers, television personalities and musicians occupied that space, their...

Atul Hegde, founder and chairman of YAAP Digital, has passed away following a heart attack on Tuesday morning. He was...

Hocco has elevated Roli Shrivastava to the role of Chief Marketing Officer. She has been associated with the company since...

India’s markets are diverse. Customers may be similar in age across cities but vary considerably in language, culture, and shopping...

The Indian direct-to-consumer (D2C) eyewear market has increasingly become crowded with brands competing through discounts and aggressive pricing. However, Rawbare...