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How Mother Dairy & Landor Reimagined An Iconic Pack Without Rewriting Its DNA

Feature

How Mother Dairy & Landor Reimagined An Iconic Pack Without Rewriting Its DNA

by Jigyasa Aggarwal

For decades, Mother Dairy's milk pouches have occupied a familiar place in Indian households. The colour and pack architecture have...

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How Mother Dairy & Landor Reimagined An Iconic Pack Without Rewriting Its DNA

by Jigyasa Aggarwal

Very Few Properties Can Aggregate Audiences At The Scale Like Live Sports: JioStar’s Ishan Chatterjee

India Represents Blueprint For How A Digital Creator Economy Achieves Institutional Scale: YouTube’s Gunjan Soni

Feature

How Mother Dairy & Landor Reimagined An Iconic Pack Without Rewriting Its DNA

For decades, Mother Dairy's milk pouches have occupied a familiar place in Indian households. The colour and pack architecture have...

Read more

Feature

Very Few Properties Can Aggregate Audiences At The Scale Like Live Sports: JioStar’s Ishan Chatterjee

Speaking at APOS 2026, Asia’s premier summit for the entertainment and technology industry, Ishan Chatterjee, CEO, JioStar, Sports, outlined how...

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Feature

India Represents Blueprint For How A Digital Creator Economy Achieves Institutional Scale: YouTube’s Gunjan Soni

YouTube is now India’s prime-time screen, where internet authenticity meets cinematic quality on the largest canvas in the home, Gunjan...

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Latest

Mobile-First, CTV and Conversational Interfaces: Bharath Ram and Vijay Seshadri On JioHotstar's Growth Roadmap

Media

Mobile-First, CTV & Conversational Interfaces: Bharath Ram & Vijay Seshadri On JioHotstar’s Growth Roadmap

For the streaming industry, the metric of success has evolved from simply acquiring users to retaining them. With over 500...

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RBI Tightens Oversight Of Banks & NBFCs On Product Sales & Advertising

RBI Tightens Oversight Of Banks & NBFCs On Product Sales & Advertising

ZEEL Commits 15% Of Football Subscription Revenue To Nurture Young Sports Talent

ZEEL Commits 15% Of Football Subscription Revenue To Nurture Young Sports Talent

Raghu Subramanian Takes Charge As President & Chief Business Officer At Trupeer

Raghu Subramanian Takes Charge As President & Chief Business Officer At Trupeer

Preity Zinta Moves To Bombay HC Against Google, Meta Over Alleged Deepfake Content

Preity Zinta Moves To Bombay HC Against Google, Meta Over Alleged Deepfake Content

Bata India Names Sanjay Rao As New MD & CEO

L’Oréal Acquires Majority Stake In Indian Beauty Startup Innovist

APAC Is Seen As A Key Growth Driver & A Big Innovation Hub For Prime Video: Gaurav Gandhi

Sony Pictures Networks India Secures Exclusive Rights To India’s Tour Of Ireland In 2026

Celebrity Endorsements Dominate IPL 19 Advertising With 61% Share Of Ad Volumes: TAM Sports

Pranav Dahiya Joins Blue Tokai Coffee Roasters As Chief Business Officer

Partner Content

With 17 New Trucks, Here's How Tata Motors Commercial Vehicles Is Betting on the Future of Logistics

Partner

With 17 New Trucks, Here’s How Tata Motors Commercial Vehicles Is Betting on the Future of Logistics

January 21, 2026

Partner

How Galderma is Future-Proofing Its Skincare Narrative Inside India’s Top B-Schools

October 7, 2025

How Tata Motors Commercial Vehicles’ Ace Gold Plus is Driving Profits With Power, Comfort & Zero DEF Hassles

Partner

How Tata Motors Commercial Vehicles’ Ace Gold Plus is Driving Profits With Power, Comfort & Zero DEF Hassles

October 7, 2025

Tata Motors Commercial Vehicles Unveils Ace Pro Empowering India’s Next Generation of Entrepreneurs

Campaigns

Tata Motors Commercial Vehicles Unveils Ace Pro Empowering India’s Next Generation of Entrepreneurs

Advertising

RBI Tightens Oversight Of Banks & NBFCs On Product Sales & Advertising

Advertising

RBI Tightens Oversight Of Banks & NBFCs On Product Sales & Advertising

Celebrity Endorsements Dominate IPL 19 Advertising With 61% Share Of Ad Volumes: TAM Sports

Advertising

Celebrity Endorsements Dominate IPL 19 Advertising With 61% Share Of Ad Volumes: TAM Sports

IOC, Abhinav Bindra Foundation & Reliance Foundation Bring ‘ Let’s Move’ Campaign Back To India

Advertising

IOC, Abhinav Bindra Foundation & Reliance Foundation Bring ‘ Let’s Move’ Campaign Back To India

AdLift Wins SEO & Content Marketing Mandate For Baby Forest

Advertising

AdLift Wins SEO & Content Marketing Mandate For Baby Forest

Marketing

How Mother Dairy & Landor Reimagined An Iconic Pack Without Rewriting Its DNA

Feature

How Mother Dairy & Landor Reimagined An Iconic Pack Without Rewriting Its DNA

YES Germany Appoints Latika Chaudhary As CEO, Sales & Marketing

Marketing

YES Germany Appoints Latika Chaudhary As CEO, Sales & Marketing

Honasa Consumer Names Richa Gupta As Senior Vice President

Marketing

Honasa Consumer Names Richa Gupta As Senior Vice President

Search Is No Longer About Keywords; It's About Understanding Consumer Intent: Google India’s Satya Raghavan

Marketing

Search Is No Longer About Keywords; It’s About Understanding Consumer Intent: Google India’s Satya Raghavan

Media

Mobile-First, CTV and Conversational Interfaces: Bharath Ram and Vijay Seshadri On JioHotstar's Growth Roadmap

Media

Mobile-First, CTV & Conversational Interfaces: Bharath Ram & Vijay Seshadri On JioHotstar’s Growth Roadmap

ZEEL Commits 15% Of Football Subscription Revenue To Nurture Young Sports Talent

Media

ZEEL Commits 15% Of Football Subscription Revenue To Nurture Young Sports Talent

Preity Zinta Moves To Bombay HC Against Google, Meta Over Alleged Deepfake Content

Media

Preity Zinta Moves To Bombay HC Against Google, Meta Over Alleged Deepfake Content

APAC Is Seen As A Key Growth Driver & A Big Innovation Hub For Prime Video: Gaurav Gandhi

Media

APAC Is Seen As A Key Growth Driver & A Big Innovation Hub For Prime Video: Gaurav Gandhi

Business

Raghu Subramanian Takes Charge As President & Chief Business Officer At Trupeer

Business

Raghu Subramanian Takes Charge As President & Chief Business Officer At Trupeer

Bata India Names Sanjay Rao As New MD & CEO

Business

Bata India Names Sanjay Rao As New MD & CEO

L’Oréal Acquires Majority Stake In Indian Beauty Startup Innovist

Business

L’Oréal Acquires Majority Stake In Indian Beauty Startup Innovist

Pranav Dahiya Joins Blue Tokai Coffee Roasters As Chief Business Officer

Business

Pranav Dahiya Joins Blue Tokai Coffee Roasters As Chief Business Officer

What's Buzzing

Samay Raina & Netflix Fuel Buzz Around India's Got Latent 2 Launch

What’s Buzzing

Samay Raina & Netflix Fuel Buzz Around India’s Got Latent 2 Launch

Telegram CEO Pavel Durov Responds To India's Temporary Ban Ahead Of NEET Re-Test

What’s Buzzing

Telegram CEO Pavel Durov Responds To India’s Temporary Ban Ahead Of NEET Re-Test

Fortnightly Social Media Roundup: AI, Creator Monetisation & Safer Experiences Take Centre Stage

What’s Buzzing

Fortnightly Social Media Roundup: AI, Creator Monetisation & Safer Experiences Take Centre Stage

Lionel Messi Partners With OpenAI To Encourage Fan Creativity Through ChatGPT

What’s Buzzing

Lionel Messi Partners With OpenAI To Encourage Fan Creativity Through ChatGPT

Experts Speak

I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

Celebrating Women Leaders

I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

Celebrating Women Leaders

Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

Celebrating Women Leaders

Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

Leadership Is About What You Awaken In Others: Harmeet Singh On The Legacy She Wants To Leave

Celebrating Women Leaders

Leadership Is About What You Awaken In Others: Harmeet Singh On The Legacy She Wants To Leave

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