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AI Isn’t Changing Creativity, It’s Changing What Marketers Know Before They Create

Feature

AI Isn’t Changing Creativity, It’s Changing What Marketers Know Before They Create

One of the most interesting changes I have seen over the last few years has very little to do with...

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AI Isn’t Changing Creativity, It’s Changing What Marketers Know Before They Create

Dentsu Creative Isobar Wins Canon India’s Digital & E-commerce Mandate

Nearly 80% Of Our Ad Spends Goes Into Digital: BigMuscles Nutrition’s Jitika Gupta

Feature

AI Isn’t Changing Creativity, It’s Changing What Marketers Know Before They Create

One of the most interesting changes I have seen over the last few years has very little to do with...

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Advertising

Dentsu Creative Isobar Wins Canon India’s Digital & E-commerce Mandate

Dentsu Creative Isobar has won the digital and e-commerce mandate for Canon India’s Imaging Consumer Business (ICB). The account has...

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Feature

Nearly 80% Of Our Ad Spends Goes Into Digital: BigMuscles Nutrition’s Jitika Gupta

If you've ever thought protein marketing begins and ends with six-packs, gym mirrors and oversized tubs, Co-Founder of BigMuscles Nutrition...

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Advertising

What If Politicians Had to Interview for the Country’s Biggest Job? Tata Tea Asked That Question First

We've all been told to research before buying a phone, compare reviews before booking a hotel, and read the fine...

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Advertising

The Week Brands Leaned Into Culture, Communities & Conversations

This week, brands moved beyond conventional advertising to create campaigns rooted in culture, communities and experiences. From tapping into nostalgia...

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Latest

Aniruddha Sinha Joins JK Lakshmi Cement As Head Of Marketing

Marketing

Aniruddha Sinha Joins JK Lakshmi Cement As Head Of Marketing

Aniruddha Sinha has joined JK Lakshmi Cement Ltd. as Head – Marketing. In his new role, he has taken charge...

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Kedar Ravangave Exits Kotak Mahindra Bank As Head Of Marketing

Kedar Ravangave Exits Kotak Mahindra Bank As Head Of Marketing

Standard Chartered Appoints Kavita Kulkarni As Chief Technology and Operations Officer For India and South Asia

Standard Chartered Appoints Kavita Kulkarni As Chief Technology & Operations Officer For India & South Asia

Prime Video India Inks Multi-Year Deal With CJ ENM To Bring Over 100 Korean Shows

Prime Video India Inks Multi-Year Deal With CJ ENM To Bring Over 100 Korean Shows

Nehlia Developers Onboards Randeep Hooda As Brand Ambassador

Bombay HC Allows Nitin Gadkari To Sue Meta, Google Over Alleged Deepfake Content

Foxtale Appoints Shimona Mohan As AVP – Brand Strategy

Google Adopts EU AI Transparency Code, Calls For Balanced Regulation

Robin Samuel Steps Down As IndiaMART’s VP & Head Of Marketing

Three Fourth Solutions Wins Integrated Marketing Mandate For Chandrani Pearls

Partner Content

With 17 New Trucks, Here's How Tata Motors Commercial Vehicles Is Betting on the Future of Logistics

Partner

With 17 New Trucks, Here’s How Tata Motors Commercial Vehicles Is Betting on the Future of Logistics

January 21, 2026

Partner

How Galderma is Future-Proofing Its Skincare Narrative Inside India’s Top B-Schools

October 7, 2025

How Tata Motors Commercial Vehicles’ Ace Gold Plus is Driving Profits With Power, Comfort & Zero DEF Hassles

Partner

How Tata Motors Commercial Vehicles’ Ace Gold Plus is Driving Profits With Power, Comfort & Zero DEF Hassles

October 7, 2025

Tata Motors Commercial Vehicles Unveils Ace Pro Empowering India’s Next Generation of Entrepreneurs

Campaigns

Tata Motors Commercial Vehicles Unveils Ace Pro Empowering India’s Next Generation of Entrepreneurs

Advertising

Standard Chartered Appoints Kavita Kulkarni As Chief Technology and Operations Officer For India and South Asia

Advertising

Standard Chartered Appoints Kavita Kulkarni As Chief Technology & Operations Officer For India & South Asia

Dentsu Creative Isobar Wins Canon India’s Digital and E-commerce Mandate

Advertising

Dentsu Creative Isobar Wins Canon India’s Digital & E-commerce Mandate

Three Fourth Solutions Wins Integrated Marketing Mandate For Chandrani Pearls

Advertising

Three Fourth Solutions Wins Integrated Marketing Mandate For Chandrani Pearls

Dentsu Creative Elevates Sonia Sharda To Managing Partner

Advertising

Dentsu Creative Elevates Sonia Sharda To Managing Partner

Marketing

Aniruddha Sinha Joins JK Lakshmi Cement As Head Of Marketing

Marketing

Aniruddha Sinha Joins JK Lakshmi Cement As Head Of Marketing

Kedar Ravangave Exits Kotak Mahindra Bank As Head Of Marketing

Marketing

Kedar Ravangave Exits Kotak Mahindra Bank As Head Of Marketing

Marketing

Nehlia Developers Onboards Randeep Hooda As Brand Ambassador

Marketing

Foxtale Appoints Shimona Mohan As AVP – Brand Strategy

Media

Prime Video India Inks Multi-Year Deal With CJ ENM To Bring Over 100 Korean Shows

Media

Prime Video India Inks Multi-Year Deal With CJ ENM To Bring Over 100 Korean Shows

Bombay HC Allows Nitin Gadkari To Sue Meta, Google Over Alleged Deepfake Content

Media

Bombay HC Allows Nitin Gadkari To Sue Meta, Google Over Alleged Deepfake Content

Google Adopts EU AI Transparency Code, Calls For Balanced Regulation

Media

Google Adopts EU AI Transparency Code, Calls For Balanced Regulation

Media

Paid Music Streaming In India Could Reach 30 Mn Subscribers By 2028: EY–IMI Report

Business

AU Small Finance Bank Elevates Yogesh Jain As Deputy CEO

Business

AU Small Finance Bank Elevates Yogesh Jain As Deputy CEO

CCI Closes Antitrust Complaint Against Zomato Over Higher Food Prices & Platform Fee

Business

CCI Closes Antitrust Complaint Against Zomato Over Higher Food Prices & Platform Fee

Wipro Consumer Care Acquires TTK Healthcare’s Good Home & Eva Brands For Rs 256 Cr

Business

Wipro Consumer Care Acquires TTK Healthcare’s Good Home & Eva Brands For Rs 256 Cr

Avita Panda, ASEAN Business Partners, The Walt Disney Company, Disney Media Distribution India, Disney, Hotstar, Netflix, Jio, Amazon Prime Video, Google Play, Apple, STAR INDIA, Zee Television, Madison Media, LinkedIn

Business

Kavita Panda Joins ASEAN Business Partners As Chief Partnerships Officer

What's Buzzing

When The Streets Speak, Should Brands?

Feature

When The Streets Speak, Should Brands?

Excitel Broadband Reappoints Aditya Jain As Chief Marketing Officer

Marketing

Excitel Broadband Reappoints Aditya Jain As Chief Marketing Officer

Spain Wins The FIFA World Cup, Brands Win The Marketing Moment

What’s Buzzing

Spain Wins The FIFA World Cup, Brands Win The Marketing Moment

What’s Buzzing

On Katrina Kaif’s 43rd Birthday, A Look At Her Biggest Brand Endorsements

Experts Speak

I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

Celebrating Women Leaders

I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

Celebrating Women Leaders

Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

Celebrating Women Leaders

Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

Leadership Is About What You Awaken In Others: Harmeet Singh On The Legacy She Wants To Leave

Celebrating Women Leaders

Leadership Is About What You Awaken In Others: Harmeet Singh On The Legacy She Wants To Leave

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