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If People Remember The Joke, They’ll Remember The Brand: Moonshot’s Devaiah Bopanna

by Masaba Naqvi

Rahul Dravid saying, "Indiranagar ka gunda hoon main," still feels slightly illegal. You know it's coming, you've probably watched it...

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If People Remember The Joke, They’ll Remember The Brand: Moonshot’s Devaiah Bopanna

by Masaba Naqvi

Reliance Broadcast Network Expands Into Converged Media With ONE BIG WORLD

Piyush Arora Assumes Additional Charge As Sales & Marketing Head At Škoda Auto Volkswagen India

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If People Remember The Joke, They’ll Remember The Brand: Moonshot’s Devaiah Bopanna

Rahul Dravid saying, "Indiranagar ka gunda hoon main," still feels slightly illegal. You know it's coming, you've probably watched it...

Read more

Feature

Reliance Broadcast Network Expands Into Converged Media With ONE BIG WORLD

Reliance Broadcast Network (RBNL) has announced its evolution into an integrated media and entertainment company with the launch of ONE...

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Feature

Piyush Arora Assumes Additional Charge As Sales & Marketing Head At Škoda Auto Volkswagen India

Škoda Auto Volkswagen India has announced a leadership transition in its Sales, Marketing and Digital function, with Jan Bures, Executive...

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Ben Rolleston Joins Amazon As Head Of Prime APAC

Media

Ben Rolleston Joins Amazon As Head Of Prime APAC

Ben Rolleston has joined Amazon as Head of Prime APAC, where he has taken responsibility for leading the company's Prime...

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Don't Chase Every Wellness Trend, Chase Consistency: The Healthy Binge's Karan Korke On Honest Health Marketing

Don’t Chase Every Wellness Trend, Chase Consistency: The Healthy Binge’s Karan Korke On Honest Health Marketing

Ant Systemz Collaborates With JioHotstar To Power Multilingual Content Localisation

Ant Systemz Collaborates With JioHotstar To Power Multilingual Content Localisation

Abbott Appoints Shefali Singh As Head Of Marketing

Abbott Appoints Shefali Singh As Head Of Marketing

Olyv Deepens Brand Presence With Sourav Ganguly-Led OOH Campaign

mPokket Awards AI-Led Search Mandate To BC Web Wise

mPokket Awards AI-Led Search Mandate To BC Web Wise

OPPO & Realme Expand Taboola News Partnership Across India & Thailand

OPPO & Realme Expand Taboola News Partnership Across India & Thailand

Neetika Aggarwal Joins Kinnect As Managing Partner

Neetika Aggarwal Joins Kinnect As Managing Partner

Cheil SWA Launches Global Capability Center To Strengthen Offshore Delivery Capabilities

Cheil SWA Launches Global Capability Center To Strengthen Offshore Delivery Capabilities

Rawbare Raises Funding From Teamology To Accelerate Growth & Global Expansion

Rawbare Raises Funding From Teamology To Accelerate Growth & Global Expansion

Maxivision Super Speciality Eye Hospitals Appoints Badrinarayan Srikanth As Group CEO

Maxivision Super Speciality Eye Hospitals Appoints Badrinarayan Srikanth As Group CEO

Partner Content

With 17 New Trucks, Here's How Tata Motors Commercial Vehicles Is Betting on the Future of Logistics

Partner

With 17 New Trucks, Here’s How Tata Motors Commercial Vehicles Is Betting on the Future of Logistics

January 21, 2026

Partner

How Galderma is Future-Proofing Its Skincare Narrative Inside India’s Top B-Schools

October 7, 2025

How Tata Motors Commercial Vehicles’ Ace Gold Plus is Driving Profits With Power, Comfort & Zero DEF Hassles

Partner

How Tata Motors Commercial Vehicles’ Ace Gold Plus is Driving Profits With Power, Comfort & Zero DEF Hassles

October 7, 2025

Tata Motors Commercial Vehicles Unveils Ace Pro Empowering India’s Next Generation of Entrepreneurs

Campaigns

Tata Motors Commercial Vehicles Unveils Ace Pro Empowering India’s Next Generation of Entrepreneurs

Advertising

Advertising

Olyv Deepens Brand Presence With Sourav Ganguly-Led OOH Campaign

mPokket Awards AI-Led Search Mandate To BC Web Wise

Advertising

mPokket Awards AI-Led Search Mandate To BC Web Wise

Neetika Aggarwal Joins Kinnect As Managing Partner

Advertising

Neetika Aggarwal Joins Kinnect As Managing Partner

Cheil SWA Launches Global Capability Center To Strengthen Offshore Delivery Capabilities

Advertising

Cheil SWA Launches Global Capability Center To Strengthen Offshore Delivery Capabilities

Marketing

Don't Chase Every Wellness Trend, Chase Consistency: The Healthy Binge's Karan Korke On Honest Health Marketing

Marketing

Don’t Chase Every Wellness Trend, Chase Consistency: The Healthy Binge’s Karan Korke On Honest Health Marketing

Abbott Appoints Shefali Singh As Head Of Marketing

Marketing

Abbott Appoints Shefali Singh As Head Of Marketing

Mehak Jaini Exits Godrej Consumer Products After Two Years

Marketing

Mehak Jaini Exits Godrej Consumer Products After Two Years

Piyush Arora Assumes Additional Charge As Sales & Marketing Head At Škoda Auto Volkswagen India

Feature

Piyush Arora Assumes Additional Charge As Sales & Marketing Head At Škoda Auto Volkswagen India

Media

Ben Rolleston Joins Amazon As Head Of Prime APAC

Media

Ben Rolleston Joins Amazon As Head Of Prime APAC

Ant Systemz Collaborates With JioHotstar To Power Multilingual Content Localisation

Media

Ant Systemz Collaborates With JioHotstar To Power Multilingual Content Localisation

OPPO & Realme Expand Taboola News Partnership Across India & Thailand

Media

OPPO & Realme Expand Taboola News Partnership Across India & Thailand

Netflix Partners With Top Publishers To Expand Short-Form Video Offerings

Media

Netflix Partners With Top Publishers To Expand Short-Form Video Offerings

Business

Rawbare Raises Funding From Teamology To Accelerate Growth & Global Expansion

Business

Rawbare Raises Funding From Teamology To Accelerate Growth & Global Expansion

Maxivision Super Speciality Eye Hospitals Appoints Badrinarayan Srikanth As Group CEO

Business

Maxivision Super Speciality Eye Hospitals Appoints Badrinarayan Srikanth As Group CEO

Koo Co-Founder Mayank Bidawatka Pulls Plug On AI Startup ‘PicSee’ Over Product-Market Fit Challenges

Business

Koo Co-Founder Mayank Bidawatka Pulls Plug On AI Startup ‘PicSee’ Over Product-Market Fit Challenges

GoKwik Names Aseem Goyal As VP – Business For Kwik Ship

Business

GoKwik Names Aseem Goyal As VP – Business For Kwik Ship

What's Buzzing

What’s Buzzing

What @idfcfirststories Says About the Future of Brand Communication

MS Dhoni, Mahendra Singh Dhoni, Dream11, Gulf Oil India, Mastercard, Lay's, Oreo, EMotorad, Netmeds, redBus, McCann Worldgroup, SEVEN, Cars24, Garuda Aerospace, Khatabook, HomeLane, BluSmart, LightFury Games, Shaka Harry, Tagda Raho, Rigi, House of Biryani, Kuku FM, Chennaiyin FC, Ranchi Rays, Dhoni Entertainment, Ziva, Gajraj Rao

What’s Buzzing

More Than Captain Cool: MS Dhoni’s Extraordinary Brand Endorsement Journey At 45

What’s Buzzing

Ranveer Singh At 41: The Brand Endorsement Journey Of India’s Marketing Powerhouse

Fortnightly Social Media Roundup: Smarter Ads, Better Discovery & New Ways To Connect

What’s Buzzing

Fortnightly Social Media Roundup: Smarter Ads, Better Discovery & New Ways To Connect

Experts Speak

I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

Celebrating Women Leaders

I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

Celebrating Women Leaders

Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

Celebrating Women Leaders

Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

Leadership Is About What You Awaken In Others: Harmeet Singh On The Legacy She Wants To Leave

Celebrating Women Leaders

Leadership Is About What You Awaken In Others: Harmeet Singh On The Legacy She Wants To Leave

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