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We Innovate On Functionality, Not Trends: Nidhi Rastogi On UNIQLO India’s Marketing Playbook

Feature

We Innovate On Functionality, Not Trends: Nidhi Rastogi On UNIQLO India’s Marketing Playbook

by Jigyasa Aggarwal

UNIQLO arrived in India without fanfare. No celebrity-fronted campaigns, no splashy launches. What it brought instead was a philosophy: LifeWear,...

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We Innovate On Functionality, Not Trends: Nidhi Rastogi On UNIQLO India’s Marketing Playbook

by Jigyasa Aggarwal

The Coca-Cola Company Puts Global Media Mandate Under Review; WPP & Publicis In Race

Tata Motors Appoints Ejaz Takey As Head – SUV Marketing

Feature

We Innovate On Functionality, Not Trends: Nidhi Rastogi On UNIQLO India’s Marketing Playbook

UNIQLO arrived in India without fanfare. No celebrity-fronted campaigns, no splashy launches. What it brought instead was a philosophy: LifeWear,...

Read more

Advertising

The Coca-Cola Company Puts Global Media Mandate Under Review; WPP & Publicis In Race

The Coca-Cola Company has launched a global review of its media, data science and technology business, setting up a competition...

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Feature

Tata Motors Appoints Ejaz Takey As Head – SUV Marketing

Ejaz Takey has joined Tata Motors as Head for SUV Marketing. He announced the same in a LinkedIn post. Before...

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Feature

Why Zepto Wants To Own Every Consumer Moment, Not Just Every Grocery Order — Chandan Mendiratta Explains

In a market where quick commerce brands are racing to own attention spans as aggressively as delivery timelines, Zepto is...

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Advertising

Kinnect Elevates Ankit Banga As COO, Appoints Gaurav Dudeja As CBO

Kinnect has outlined its next phase of growth with a strengthened leadership structure and a continued focus on integrated marketing...

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JioHotstar Expands Partnership With Magnite For Programmatic Advertising

Media

JioHotstar Expands Partnership With Magnite For Programmatic Advertising

JioHotstar has expanded its partnership with Magnite to strengthen programmatic monetisation and mediation across its live sports and entertainment portfolio....

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Alphabet Bets Big On AI With $85Bn Fundraising

Alphabet Bets Big On AI With $85Bn Fundraising

Imarticus Learning Appoints Rahul Jain As Chief Growth Officer–Enterprise

Imarticus Learning Appoints Rahul Jain As Chief Growth Officer–Enterprise

Meta Study Finds 97% Of Indians Watch Videos Daily On Meta Platforms

Meta Study Finds 97% Of Indians Watch Videos Daily On Meta Platforms

Ajit Narayanan Joins Angel One As Chief Technology Officer

Ajit Narayanan Joins Angel One As Chief Technology Officer

McDonald’s India (W&S) Launches ‘Let’s Family at McD’ Campaign Ahead Of 30-Year Milestone

Bombay Dyeing Names Niraj Kumar As CFO & CRO

bigbasket Elevates Seshu Kumar Tirumala To COO

IPL 2026 Ad Volumes Rise 4.16% On Linear TV Across 70 Matches: TAM Sports

Duolingo English Test Appoints Divya Rao As Marketing Lead

JioStar Onboards 50 Brand Partners, 11 Sponsors For ‘Dhurandhar The Revenge’ Premiere

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With 17 New Trucks, Here's How Tata Motors Commercial Vehicles Is Betting on the Future of Logistics

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With 17 New Trucks, Here’s How Tata Motors Commercial Vehicles Is Betting on the Future of Logistics

January 21, 2026

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Tata Motors Commercial Vehicles Launches Festive Offers For Ace Pro

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October 10, 2025

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How Galderma is Future-Proofing Its Skincare Narrative Inside India’s Top B-Schools

October 7, 2025

Advertising

McDonald’s India (W&S) Launches ‘Let’s Family at McD’ Campaign Ahead Of 30-Year Milestone

Advertising

McDonald’s India (W&S) Launches ‘Let’s Family at McD’ Campaign Ahead Of 30-Year Milestone

The Coca-Cola Company Puts Global Media Mandate Under Review; WPP & Publicis In Race

Advertising

The Coca-Cola Company Puts Global Media Mandate Under Review; WPP & Publicis In Race

IPL 2026 Ad Volumes Rise 4.16% On Linear TV Across 70 Matches: TAM Sports

Advertising

IPL 2026 Ad Volumes Rise 4.16% On Linear TV Across 70 Matches: TAM Sports

WPP Media Tops India’s New Business Rankings In Q1 2026 With $178.8Mn Billings: COMvergence

Advertising

WPP Media Tops India’s New Business Rankings In Q1 2026 With $178.8Mn Billings: COMvergence.

Marketing

Imarticus Learning Appoints Rahul Jain As Chief Growth Officer–Enterprise

Marketing

Imarticus Learning Appoints Rahul Jain As Chief Growth Officer–Enterprise

We Innovate On Functionality, Not Trends: Nidhi Rastogi On UNIQLO India’s Marketing Playbook

Feature

We Innovate On Functionality, Not Trends: Nidhi Rastogi On UNIQLO India’s Marketing Playbook

Duolingo English Test Appoints Divya Rao As Marketing Lead

Marketing

Duolingo English Test Appoints Divya Rao As Marketing Lead

Mother Dairy is targeting a 20% increase in revenue to over Rs 24,000 crore in FY27, backed by rising consumer demand and plans to expand into new markets, according to media reports. As per media reports, the dairy major recorded a turnover of Rs 20,300 crore in FY26, up 17% year-on-year. The company has more than doubled its revenue over the last five years, crossing the Rs 20,000-crore milestone. As part of its growth strategy, Mother Dairy is looking to strengthen its presence outside Delhi-NCR. Chairman Meenesh Shah said the company is exploring entry into new markets where it currently has limited or no presence. The company is also setting up a dairy plant in Maharashtra, has leased a facility in Hyderabad, and is establishing a second plant in Bihar. Managing Director Jayateertha Chary said sales in the first two months of the fiscal have been encouraging, with ice cream emerging as a strong-performing category. Reports also suggest that from Mother Dairy’s FY26 turnover, the dairy business contributed more than Rs 15,000 crore, while edible oils and horticulture accounted for around Rs 5,000 crore. Around 63% of revenue came from Delhi-NCR, with the remainder generated from other parts of the country. The company currently reaches more than 95 cities across India and operates nine milk processing plants, four horticulture processing plants and 16 associated edible oil facilities.

Marketing

Mother Dairy Eyes Rs 24,000 Crore Revenue In FY27, Plans Expansion Beyond Core Markets

Media

JioHotstar Expands Partnership With Magnite For Programmatic Advertising

Media

JioHotstar Expands Partnership With Magnite For Programmatic Advertising

Meta Study Finds 97% Of Indians Watch Videos Daily On Meta Platforms

Media

Meta Study Finds 97% Of Indians Watch Videos Daily On Meta Platforms

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JioStar Onboards 50 Brand Partners, 11 Sponsors For ‘Dhurandhar The Revenge’ Premiere

WAVES OTT Achieves 1 Crore User Mark, Eyes Next Growth Phase

Media

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Business

Alphabet Bets Big On AI With $85Bn Fundraising

Business

Alphabet Bets Big On AI With $85Bn Fundraising

Ajit Narayanan Joins Angel One As Chief Technology Officer

Business

Ajit Narayanan Joins Angel One As Chief Technology Officer

Bombay Dyeing Names Niraj Kumar As CFO & CRO

Business

Bombay Dyeing Names Niraj Kumar As CFO & CRO

bigbasket Elevates Seshu Kumar Tirumala To COO

Business

bigbasket Elevates Seshu Kumar Tirumala To COO

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Meta, Threads, X, YouTube, LinkedIn

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Fortnightly Social Media Roundup: From AI Packages To Creator Upgrades, Platforms Expand Offerings

How Brands Turn RCB’s Latest Triumph Into Marketing Gold

What’s Buzzing

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From Festive Wishes To Clever Wordplay How Brands Celebrated Eid-al-Adha

What’s Buzzing

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Indeed Reports 919% Rise In Creator Economy Job Roles In India Since 2020

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Experts Speak

Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

Celebrating Women Leaders

Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

Celebrating Women Leaders

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Leadership Is About What You Awaken In Others: Harmeet Singh On The Legacy She Wants To Leave

Celebrating Women Leaders

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The Most Powerful Women Leaders Are Those Who Don’t Pretend To Be Someone Else Shailja Joshi

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