You have probably done this without even realising it. You watch a funny Instagram reel from a brand. A few...

Rahul Dravid saying, "Indiranagar ka gunda hoon main," still feels slightly illegal. You know it's coming, you've probably watched it...

Let's settle one thing first. Nobody clicked on India's Got Latent to watch advertisements. Yet somehow, an hour later, viewers...

The marketing industry has never suffered from a shortage of trends. Every few years, a new platform, technology or buzzword...

There was a time when the biggest challenge for advertisers was finding a way into people's lives. Today, it feels...

There has always been an unspoken agreement between viewers and premium streaming platforms. Subscribers have paid for stories, not interruptions....

Somewhere between chasing clicks, optimising funnels, decoding algorithms and debating the next big media trend, marketers have quietly found themselves...

There are days when marketing feels less like a discipline and more like a group project nobody fully volunteered for,...

The race to build better artificial intelligence has already begun. Every week seems to bring a new model, a new...

Some people talk about their careers like a timeline, job titles, milestones, promotions. Neha Markanda talks about hers more like...