Air India CEO Campbell Wilson Steps Down
In a major leadership development, Campbell Wilson has resigned as Chief Executive Officer (CEO) of Air...
Feature
The Summer Marketing Rush: Why Every Brand Is Trying To Create A ‘Summer Moment’
The Shift from Campaigns to Precision Every summer, brands in India race against time, but increasingly,...
2 In 3 Gen Z Influenced By AR Ads, Finds Snap-Kantar Study
A study by Snap Inc. and Kantar India has highlighted the growing role of augmented reality...
YRF Entertainment Appoints Saugata Mukherjee As Head Of Content
YRF Entertainment has appointed Saugata Mukherjee as its new Head of Content, as the company continues...
What Really Went Behind Flipkart’s ‘Risky’ Only Fans Campaign
There is a moment in Flipkart’s latest campaign where your instinct is to scroll away and...
TCL Acquires 51% Stakes In Sony’s Home Entertainment Venture
Sony Corporation and TCL Electronics Holdings Limited have signed definitive agreements to form a strategic partnership...
PIB Flags 2,913 Fake Claims & Misleading Posts Related To Indian Government
Press Information Bureau’s Fact Check Unit (FCU) has issued over 2,900 fact checks to counter misinformation...
How The Impact Of Ads Diluted Between Doordarshan & Digital Feeds
There was a time when advertising didn’t just sell products, it scripted culture. When Cadbury Dairy...
RVCJ Group Partners With CricTracker To Build 85 Million Strong Sports Content Network
In a significant move within India’s digital media ecosystem, RVCJ Group has announced a strategic partnership...
Wipro Consumer Care Consolidates Media Mandate With Wavemaker (WPP Media)
Wipro Consumer Care and Lighting has consolidated the media mandate for its Consumer Care business with...
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