Aneesh Ahuja has started a new role as Director, NBA Sports Marketing at Adidas. In his new position, he has been responsible for leading the brand’s NBA sports marketing initiatives, overseeing athlete, team and league partnerships, and driving strategic marketing efforts across professional basketball properties.
Ahuja has shared the update on LinkedIn.
Prior to this appointment, Ahuja had served as Senior Manager, Sports Marketing | Men’s Basketball Lead (Athletes, Teams, League) at Adidas from November 2024 to June 2026. Before that, he had worked as Sports Marketing Strategy and Partnerships Lead (Athletes, Teams, Leagues) | NBA and WNBA from January 2023 to March 2025 in Los Angeles, California.
Earlier, he had held the position of NBA Partnerships | Global Basketball Sports Marketing at Adidas from July 2019 to February 2023 in the Portland, Oregon area.
Before joining Adidas, Ahuja had worked at Troika as Associate Account Executive from June 2018 to June 2019 in the Los Angeles Metropolitan Area.
