With a legacy of over 50 years in the country, Indian cosmetics brand Blue Heaven has now mandated one of India’s largest platform-first martech network- Wondrlab with the responsibility of reimagining and reinventing the brand creatively.
That being said the brand has consistently reinvented itself in the past, making makeup a part of everyday life, and now it is set to captivate a younger audience and enhance its aspirational appeal.
To help the brand achieve this, Wondrlab will now be leveraging its full-funnel approach to manage the entire brand mandate for Blue Heaven.
As part of this partnership, it will soon be rolling out a dynamic festive campaign, packed with surprises and innovative concepts.
Commenting on the partnership, Jayanti Choudhary, Head of Marketing, Esme Consumer Retail, said, “As we embark on this new chapter for Blue Heaven, it was important for us to partner with a creative agency that understands our journey and vision. Wondrlab’s innovative approach and deep consumer insights make them the ideal partner to help us engage with a younger, more dynamic audience.”
To this, Rakesh Hinduja, Managing Partner and Co-Founder, Wondrlab Network, added, “We’re thrilled to be part of Blue Heaven’s transformation journey. With their rich history and our data first full funnel marketing strategy, we aim to craft campaigns that will not only resonate with their current target audience but also bring in newer groups for its new product portfolio. We aim to elevate the brand’s aspirational appeal, backed by the brand’s investments in innovations.”
