Computer-animated superhero flick Spider-Man: Across the Spider-Verse amassed a whopping $51.75million globally on its first day of release itself.

The movie has been declared the second-highest-rated feature film. In India, the movie was released in theatres in ten languages, and if all of this isn’t enough, cricketer Shubhman Gill was the voice of the Indian Spiderman- Pavitr Prabhakar in Hindi and Punjabi.

Here is a look at the how the movie was brought to the Indian audiences by using memes, collaborations, partnerships and the power of social media.

1. Memes

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https://www.instagram.com/reel/CsP6_O-JEml/?utm_source=ig_web_copy_link&igshid=MzRlODBiNWFlZA==

Using memes as an effective method to get the movie to the audience and bring the right amount of engagement, Sony Pictures India created a web of memes that were eye-catching, amusing and relatable.

The memes featured fragments from the movie, that aimed to raise the level of intrigue.

https://www.instagram.com/p/CtBgLFYSNvo/?utm_source=ig_web_copy_link&igshid=MzRlODBiNWFlZA==

Other social media handles too couldn’t refrain themselves and made some hilarious memes.

2. Collaborations

The movie makers collaborated with various brands across different industries like Zomato, Paytm and Bookmyshow.

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Zomato is the first Indian company to be integrated into a Hollywood film, globally, with an in-film placement.

https://www.instagram.com/p/Cs9GUZnBq1s/?utm_source=ig_web_copy_link&igshid=MzRlODBiNWFlZA==

Similarly, Paytm and BookMyShow also featured Spider-themed creatives on their social media accounts.

3. Social Media

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The power of social media is unquestionable. To create a stir and pique interest among viewers, Sony Pictures Entertainment India created riveting visuals at the famous Gateway Of India, in collaboration with SoCheers.

https://www.instagram.com/p/Cs6B16tvbz1/?utm_source=ig_web_copy_link&igshid=MzRlODBiNWFlZA==

Apart from this, influencer collaborations were undertaken. Fans also shared their interesting and memorable encounters with various characters like Spider-Women to Spider-Punk thereby facilitating higher engagement.

All of this was amplified across social media handles that caught the eyes of many.

4. Collaboration with Shubhman Gill

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Cricketer Shubhman Gill lend his voice to the character of Indian Spiderman , named Pavitr Prabhakar. He is ardent fan of the Spiderman franchise and leveraging his growing popularity and fanbase, makers were able to connect to a wider range of audiences, by posting behind the scenes snippets with him.

Also, the movie was released in ten different languages in India, ranging from Punjabi, Tamil, Telugu, Gujarati, Marathi and so on.