International Women’s Day (IWD), celebrated annually on March 8, is a global event that honours the social, economic, cultural, and political achievements of women. Each year, this day brings together individuals and organisations to advocate for gender equality and reflect on the progress made toward women’s empowerment.
The theme for International Women’s Day 2025 is “Accelerate Action,” emphasising the urgency of advancing women’s rights amid concerns about potential setbacks in established rights due to changing political climates. This theme encourages governments, organisations, and individuals to intensify their efforts in addressing issues such as equal pay, reproductive rights, education, and women’s participation in decision-making roles. The focus is on maintaining momentum and preventing regression in the fight for gender equality.
Brands worldwide recognise International Women’s Day as an opportunity to align their values with the principles of gender equality and women’s empowerment. Many companies leverage this day to convey their commitment to these causes through various initiatives. This includes launching marketing campaigns that highlight women’s achievements, hosting events or workshops that promote women’s leadership, and collaborating with female-focussed organisations to support relevant causes.
Here’s how brands from various sectors celebrated Women’s Day with powerful and inspiring messages.
Godrej Appliances
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Appliances Business of Godrej Enterprises Group launched #AManCan campaign – a home initiative aimed at encouraging adoption of household chores like cooking as a life skill by men on Women’s Day. Under this initiative, Godrej Microwave Ovens has published a special cookbook, available to purchase on Amazon, titled “A ManCan Cookbook.” This book is dedicated to men who haven’t tried cooking yet, created by women who believe that #AManCan. It features a curated selection of microwave oven recipes and highlights how men have accomplished incredible feats throughout history – and now with a little help from Godrej Microwave Ovens, they can embrace cooking as yet another accomplishment.
Cars24
Ahead of Women’s Day, CARS24 launched Park Your Bias, a social experiment that uncovered a simple but revealing truth: even when skill is equal, trust isn’t. At the entrance of a busy parking area, two valet attendants—one man, one woman, stood ready to park cars. Same uniform. Same job. Same experience. Despite no difference in skill, 97% of car owners instinctively chose the male valet. Even when he was visibly inattentive, glued to his phone, eating mid-shift, or struggling with mobility, he was still picked over the female valet. Out of 80 participants, only three handed their car to the woman. The campaign is a challenge to rethink the everyday decisions we make without even realising it.
Snitch
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Snitch, an Indian fashion brand for men, launched a campaign addressing a prevalent issue in today’s digital world: online misogyny. This predominantly pushes its audience to reflect on their behaviour and take accountability in shaping a more inclusive and respectful online environment for everyone. Through this experiment, the brand not only sheds light on the struggles women face in digital spaces but also emphasises the true confidence that goes beyond style and is about making responsible choices, both online and in real life.
Canon India
On the International Women’s Day, Canon India spotlighted the importance of taking action to accelerate change, through its She #CANwithCanon campaign. Aligned with the Women’s Day theme of ‘Accelerate Action’, the campaign highlighted that women empowerment shouldn’t be a momentary commitment but instead focussed on creating systematic, sustainable opportunities that enable women to thrive personally and professionally. The campaign features a video showcasing the challenges women face every day and reinforces Canon India’s commitment to taking concrete steps that ensure gender equality and inclusive progress. It celebrates women as inspiring ambassadors and key pillars of success, emphasising that inclusivity is not just a policy, but a practice. The De-Light initiative ensures office lights are turned off at 5:30PM to promote work-life balance, while dedicated cab services enable safe commutes for women employees.
Himalaya Wellness
Himalaya Wellness introduced Himalaya 1derwoman Project, an initiative dedicated to empowering young girls to rise above challenges and aspire to be #1 in their chosen fields. To bring this vision to life, Himalaya partnered with the 2024 WPL champions, Royal Challengers Bengaluru (RCB) Women’s Team, providing aspiring young cricketers with an exclusive training and mentorship session led by their sporting idols. The Himalaya 1derwoman Project aims to bridge the gap between ambition and opportunity by connecting young girls and real-life female role models, particularly in sports and other fields. Through mentorship, access to resources, and tangible long-term support, the initiative is set to inspire and nurture the next generation of women leaders and athletes.
Myntra
For Women’s Day, Myntra has put judgments on trial with Fashion Ki Adalat, a lighthearted yet powerful campaign featuring digital creators Sakshi Sindwani, Ruhee Dosani, Meghna Kaur, and Bollywood’s iconic Archana Puran Singh as the judge. The campaign humorously highlights the unfair scrutiny women face for their fashion and beauty choices, reinforcing Myntra’s commitment to self-expression and fearless fashion. Executed as a hilarious courtroom spoof, the campaign takes a stand against these fashion and beauty ‘rules’ and champions unapologetic self-expression.
Ixigo X Registani Ladkiyan
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ixigo, an Indian online travel agency platform, launched a video in collaboration with the internet duo, ‘Registani Ladkiyan,’ to celebrate International Women’s Day. The Instagram video captures sisters, Aavya and Raunak, sharing their travel dreams. One wishes to explore the world with the help of ixigo, while expressing a heartfelt desire to travel on her mother’s behalf and fulfill her long-awaited wish. Through this collaboration, ixigo celebrates the spirit of female empowerment, encouraging women to explore the world on their own terms.
Shemaroo
Shemaroo drove a campaign called #HarRoleIsHerRole – a campaign that challenges how people perceive ambition, opportunity, and representation. As a brand that has long used storytelling to create impact, Shemaroo is holding up a mirror to the silent biases one often overlooks, ensuring that equality is not just spoken about but visibly reflected in everyday life. As part of this initiative, Shemaroo Entertainment conducted a social experiment with 10 artists. Each artist was asked to paint portraits of professionals—a chef, cricketer, scientist, army officer, wrestler, tailor, doctor, pilot, and firefighter. The result? Every artist unconsciously painted only men, revealing how gender biases are still deeply rooted in everyone’s minds.
Tanishq
Tanishq’s campaign Her Choice challenges conventional notions of empowerment and celebrates a woman’s right to define her own path. Conceptualised by advertising agency Autumn Grey, the film urges viewers to rethink: Is empowerment about meeting societal expectations, or is it about embracing one’s own choices—free from judgment? The campaign shifts the perspective on empowerment—from being a Mold, predefined standard to a deeply personal and individual journey.
Godrej Industries Group
Godrej Industries Group has started the #SheForShe campaign to encourage women to support each other. Created by the Godrej Creative Lab and the Corporate Brand & Communications Team, the campaign shares inspiring stories of women from different walks of life. It highlights a young woman finding independence in Mumbai, a homemaker creating a warm home, a woman rediscovering herself, and a trans woman standing strong in society.
Vivo
vivo India proudly launched Project ‘vivo KanyaGyaan’, a nationwide initiative dedicated to empowering Indian women for a future in STEM (Science, Technology, Engineering, and Mathematics) career. The programme goes beyond scholarships, offering mentorship, skill development, and industry exposure to young women from underserved communities. Already impacting 150 women—over 60% from families earning less than Rs 1 lakh annually and 15% raised by single parents—the initiative is breaking financial and societal barriers.
Kay Beauty
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Kay Beauty, co-founded by Katrina Kaif and Nykaa has introduced Kreate with Kay Beauty—an initiative designed to inspire and uplift the next generation of beauty professionals. Born from the brand’s desire to give back to the Kommunity, which has been an integral part of its journey, Kreate champions aspiring makeup artists who possess incredible passion and talent but haven’t always had the opportunity or resources to turn their dreams into reality. Through professional training at the prestigious Daniel Bauer Hair & Makeup Academy, along with mentorship and real-world experience, Kreate aims to equip these talented individuals with the skills, confidence, and support they need to grow as professionals and build lasting careers in the beauty industry.
Edelweiss Mutual Fund
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For Women’s Day, Edelweiss Mutual Fund introduced a new pronoun, ‘Investor’, for women to establish their increasing contribution to mutual fund investments. The campaign aims to bust the myth that women are less familiar with investments, inviting more women to join this momentum.
Decathlon
Decathlon had launched the third edition of the Play Your Own Way campaign. This year, the campaign challenged the outdated notion of the definition of an athlete. It reminds people that a player is not defined by gender, but by the courage to move, compete, stumble, rise, and continue. This campaign calls on all women to embrace their passion for sports—without rules, labels, or limitations. In line with the essence of Women’s Day, the initiative seeks to accelerate action in dismantling barriers in sports and across all spheres.
BluSmart X PeeSafe
BluSmart, an all-electric ride-hailing service and EV charging infrastructure network, collaborated with Pee Safe, a hygiene and wellness brand for women through its innovative and accessible solutions, to address the crucial issue of women hygiene, especially among driver partners on the move. The brand’s #DrivenByHer campaign is built on the insight that access to safe and hygienic restrooms remains a significant challenge for women in India, impacting their comfort, safety, and overall well-being. As per reports, 68% of women report feeling uncomfortable while travelling due to a lack of clean restrooms and proper hygiene facilities.
In line with its commitment to create a safe and inclusive ecosystem for its driver partners and accelerating action from the front, BluSmart facilitated an offline Hygiene & Menstrual Support awareness session for them in their Gurgaon HQ on March 4.
Frido
This Women’s Day, Frido unveiled a campaign, Her Terms and Comfort, a movement designed to encourage women to put themselves first, unapologetically. Frido’s exclusive Comfort Edition packaging for Women’s Day became more than just a product. Each package featured a dedicated space where women could write what freedom meant to them, with a pen included to bring their thoughts to life. Women from all walks of life – college students, working professionals, and senior citizens – poured their hearts out in Hindi, Marathi, English, and other regional languages. The campaign went beyond packaging, taking the conversation into public spaces through on-ground activations. In Pune, Mumbai, and Delhi metros, libraries across cities, and various cafés and hostels, interactive boards invited women to share their thoughts, turning everyday spaces into platforms for self-expression.
Hindustan Zinc
On International Women’s Day 2025, Hindustan Zinc, an integrated zinc producer company, launched the #WomenOfZinc campaign—an initiative designed to showcase the exciting career opportunities for women in the metals, mining, and manufacturing sectors. Through a video series, #WomenOfZinc offers a ‘slice of life’ perspective, featuring inspiring stories of women professionals who are already shaping core operations at Hindustan Zinc. By spotlighting these trailblazers, the campaign not only fosters strong role models but also positions the metals and mining industry as an attractive career destination for young women professionals.
Zuno General Insurance
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Zuno General Insurances’s #BEYOU celebrates the idea that women are not defined by the roles they juggle, or the expectations placed on them. Instead, it urges women to embrace their unique journeys, no matter where they are in life or how they choose to show up in the world.
Durex
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Aligned with the theme of International Women’s Day, For ALL Women: Rights. Equality. Empowerment, ‘The Durex Blocker,’ is a step towards fostering safer digital spaces where respect and consent is non-negotiable. The campaign kicks off with a film, spotlighting real messages women receive just for engaging with Durex online. Women can now submit screenshots of harassment, and Durex’s moderation team—led by real women—will personally block and restrict offenders. Over time, Durex will track the impact of ‘The Durex Blocker’, showcasing how brands can actively shape safer digital spaces, not just moderate them, urging other brands to join in.
NueGo X Sirona
NueGo, an Indian premium electric intercity bus service, launched a campaign, #UnloadYourWorries, to address an often-overlooked aspect of women’s travel—hygiene accessibility. Through a fun yet meaningful campaign video, NueGo highlights its commitment to ensuring comfort, dignity, and safety for women on the move. The video showcases common travel struggles of women such as, running out of sanitary products unexpectedly or encountering unhygienic public restrooms during long journeys. As part of this initiative, NueGo partnered with Sirona, a leading feminine hygiene brand, to provide FemCare hygiene kits – containing PeeBuddy Stand and Pee device and 100% rash-free Sanitary Pads – to women guests.
Jindal Stainless
Jindal Stainless launched a video campaign called Flip the Script on the occasion of International Women’s Day. The video features a striking role reversal, highlighting scenarios where men encounter gender-specific stereotypes and perceptions, which are usually reserved for women. It places men in uncomfortable situations where they are asked questions traditionally directed at women, leaving them puzzled and awkward. The video aims to shed light on the everyday biases women face in their professional lives. Their (men’s) discomfort is a stark reminder that this is a usual scenario for women in the professional sphere, where they are asked personal and discriminatory questions as a measure of readiness for the jobs they are applying to.
Luminous
Luminous Power Technologies released the third film in its #WomenInEnergy campaign on International Women’s Day. Launched in 2023, the campaign has been recognised across the industry for highlighting women breaking barriers in traditionally male-dominated fields such as line-engineering and solar technology. The film showcases a young girl, Ritika, presenting her solar energy transition model at a school science exhibition. Despite skepticism from the judges and teachers, who assume her father helped with the project, Ritika confidently reveals that it was her mother, a chief engineer at Luminous Solar, who guided her. The film captures the growing influence of women in STEM and challenges the ingrained notion that men dominate technical expertise.
Shryoan Cosmetic
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Shryoan Cosmetic’s campaign True Beauty. Unstoppable You’, celebrates confidence, individuality, and self-love. This initiative challenges outdated beauty stereotypes and encourages women to embrace their unique selves fearlessly.
Hindustan Coca-Cola
As part of International Women’s Month, Hindustan Coca-Cola Beverages (HCCB), launched Generations, a campaign film highlighting the ongoing journey toward gender equality. The film features voices from within HCCB, showcasing perspectives on perseverance, resilience, and progress. It sheds light on the barriers that continue to persist across generations while celebrating individuals who are challenging norms and driving meaningful change. Through compelling storytelling, Generations underscores the urgency of accelerating gender parity, not just in the workplace but across society at large. Conceptualised and executed by HCCB’s in-house team, the campaign is a testament to the company’s commitment to fostering an inclusive workplace and empowering communities.
Ashwin Sheth group
Ashwin Sheth Group, a luxury real estate company, unveiled its latest initiative, The Pink Perk, in celebration of International Women’s Day and Women’s Month. The campaign aims to empower women homebuyers by offering a special 3% saving (T&C apply) across all Ashwin Sheth Group projects in Mumbai. The offer is valid until March 31, 2025. The campaign addresses the global issue of the “Pink Tax,” where women often pay more for identical products and services compared to men. With The Pink Perk, Ashwin Sheth Group flips this narrative by creating an exclusive benefit for women, encouraging them to take charge of their homebuying decisions.
Triumph
Triumph celebrated the unstoppable force of women-shaping change, breaking barriers and redefining strength on her own terms. It introduced a new collection thoughtfully designed for all-day ease and confidence, giving a tribute to them, a reminder that with every challenge, they adapt, with every setback, they push forward. She does it all and shows up for people around her. This Women’s Day, Triumph turned the spotlight on her.
Simply Fresh
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Simply Fresh, the flagship edible oil brand of BN Group, celebrated Women’s Day with a video campaign that challenges outdated stereotypes and encourages a fresh perspective on gender equality. Aligning with its broader #RakhoIraadeFresh campaign, the video highlights the importance of breaking biases and embracing an open mindset toward women in all roles. The video opens with a working woman managing household responsibilities before heading out for work. As she steps into a taxi driven by a woman, the driver curiously asks why she chooses her taxi every day. The passenger smiles and responds, “People say women can’t drive well, but you do it so smoothly.”
Monarch Networth
Monarch Networth’s latest campaign conveys the message, “Financial independence is not inherited, it’s taught.” The heart of the film lies in the journey of three generations of women. The story highlights a mother from the second generation who, having witnessed financial dependence firsthand, takes a stand to equip her daughter with the knowledge and confidence to manage her own finances. By breaking the cycle, she ensures that the future generations of women are empowered, independent, and in control of their financial destinies.
boAt
The #CONS-HURTS campaign by boAt is an initiative designed to address the discomfort many women face at concerts and live events. With a special merchandise line featuring cheeky, lyric-inspired T-shirts, the campaign aims to reclaim the concert experience for women by promoting safety, respect, and comfort. The designs, including playful yet assertive messages like Blue eyes teri uncomfortable karti hai mainu and Justin, believe her—she’s not interested, spark important conversations around boundaries and empowerment in live music spaces.
Varthana
Varthan shed light on a pressing yet often overlooked issue—gender bias in Artificial Intelligence (AI) through their campaign. This International Women’s Day, Varthana called attention to a hidden but urgent issue—gender bias in Artificial Intelligence (AI). While AI is shaping the future, it often works against women, reinforcing outdated stereotypes and limiting opportunities in leadership, hiring, and recognition.
