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    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

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    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Why Global Pop Culture Is The New Local Marketing

    Why Global Pop Culture Is The New Local Marketing

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

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Boldfit Appoints boAt’s Siya Wadhawan As Head Of Brand Marketing

Siya Wadhawan, who spent over four years at boAt Lifestyle, has now taken on the role of Head of Brand Marketing at Boldfit.

MM Desk by MM Desk
March 17, 2025
in Marketing, People Spotting
A A
Boldfit Appoints boAt's Siya Wadhawan As Head Of Brand Marketing

Siya Wadhawan, previously associated with boAt Lifestyle as Head- Product Marketing, has now joined Boldfit as Head of Brand Marketing.

She announced her decision to quit on LinkedIn.

She joined boAt Lifestyle in January 2021 as Brand Manager. Later, in April 2023, she was elevated to Senior Brand Manager and in February 2024, Wadhawan was promoted to the role of Head- Product Marketing.

Before that, she served as Assistant Brand Manager at Bajaj Electricals, from June 2019 to January 2021.

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