The Indian Supercross Racing League (ISRL) has onboarded Bollywood actor Salman Khan as its official brand ambassador.
With this tie-up Khan enters the realm of motorsport endorsements, leveraging his huge pan-India popularity to propel ISRL’s high-octane racing action. This partnership seamlessly blends with Salman’s unparalleled fan base from urban hubs to rural hinterlands.
Expressing his enthusiasm about the collaboration, Salman Khan said, “I am very excited to be a part of something I am truly passionate about—motorcycles and motorsports. What ISRL is building is truly revolutionary with a long-term vision. The league has immense entertainment value and captures the spirit of igniting passion, showcasing skill, and creating heroes who will inspire the next generation. Together, we’re set to make Supercross a household name in India and elevate our riders to the global stage.”
Veer Patel, Managing Director, ISRL, said, “Welcoming Salman Khan to the ISRL family is a landmark moment for motorsports in India. As motorsports continue to gain worldwide traction, the Indian Supercross Racing League (ISRL) has firmly placed India on the global motorsports map. This collaboration reflects our shared ambition to elevate Indian motorsports to unparalleled heights. With his presence at the races, active participation, and guidance, we are spearheading a motorsport revolution that will inspire generations of Indian riders and position India as a premier global Supercross destination.”
Vikram Tanwar, Co-founder of UBT (Talent management company of Salman Khan), said, ‘We witnessed the immense success of ISRL Season 1, with top Indian and global-ranked riders showcasing incredible talent. We structured this association to help elevate the league to new heights and for it to flourish in India. Salman Khan’s immense appeal across diverse demographics will be instrumental in introducing the electrifying world of Supercross to millions of new fans.”
Eeshan Lokhande, Co-founder and Director, ISRL, said, “Salman Khan’s association with ISRL is a monumental step in bringing Supercross into the mainstream, bridging the gap between Indian brands and the global legacy of this exhilarating sport. With his massive reach and deep connection with fans across the country will drive brands across India to be a part of this high-adrenaline journey. Heroes of the sport will be made, and Supercross will find its true home in India. We will write the next chapter of Supercross, making every Indian proud on the global stage.”
ISRL’s inaugural season set new benchmarks for motorsport events in India with a physical attendance of over 30,000 and a viewership of 11.5 million in three days of broadcast.
Salman Khan’s Video Message –
View this post on Instagram
