Neeraj Bassi, who had joined Cheil India as Chief Growth Officer after a two-years long Chief Strategy Officer stint at Havas, has now decided to part ways from the agency which is prominently known for its work on Samsung.
Joining Cheil India as CGO in January 2023, he represented the non-Samsung side of Cheil as he worked with a passionate bunch of integrated thinkers whose focus was solely on guiding partner brands with the help of an ambitious plan for growth.
Prior to Cheil India, Bassi was associated with Havas as CSO and was responsible for working with the dynamic leadership of the agency- Havas and leveraging the true potential of the ‘together’ strategy, to drive growth of brands that we work on and to add value to the agency’s client’s business.
Before that he worked as Managing Partner and CSO at Publicis from October 2018 to March 2020, during which time he headed the strategy pillar of the organisation and worked closely with the account management and creative teams to deliver the Power of One!
Previously, he also worked as Resonant Mind, Coffee& Chocolate, Ogilvy & Mather, JWT, TNS NFO and IMRB.
