Every year, Rose Day marks the beginning of Valentine’s Week, often centered around romantic gestures and grand expressions of love. But this time, Dabur Gulabari turned the narrative with its latest campaign, #GulabSeShukriya, which shifted the focus from romance to gratitude.
With this campaign, the brand encouraged people to thank the unsung heroes in their daily lives—the security guard who ensures their safety, the house help who keeps their home running, the colleague who makes workdays smoother, or even the chaiwala who never forgets their tea preferences.
The Social Media Buzz
The campaign gained traction across social media, with users sharing their personal #GulabSeShukriya moments. The simplicity and relatability of the concept—thanking someone with a rose and a heartfelt ‘thank you’—made people join in and turn this initiative into a movement of gratitude.
To amplify this message, Dabur Gulabari teamed up with influencers who shared videos in a storytelling format, inspiring the audience to take part in the movement.
A Refreshing Take on Rose Day
At a time when brands are extremely active to hop on trends like Valentine’s Week for couple-centric narratives, Dabur Gulabari’s approach stood out by redefining the tradition of gifting roses as a gesture of meaningful gratitude.
Talking about the campaign, Virat Khanna, Head of Skin Care, Dabur India Ltd. said: “At Dabur, we believe beauty is more than just skin deep—it lies in the kindness we share and the gratitude we express. Through #GulabSeShukriya, we hope to inspire people to look beyond traditional celebrations and acknowledge the real heroes in their lives.”
Through #GulabSeShukriya, the brand is not only promoting its legacy of roses but also aligning itself with values of warmth and gratitude. Dabur Gulabari is inviting everyone to take a moment, reflect, and acknowledge those who contribute to their lives in quiet yet significant ways.
Overall, with a unique concept and engaging content that connects with the audience, the campaign makes us rethink how we perceive and celebrate Rose Day. Also, it serves as a reminder that appreciation isn’t reserved for just loved ones but extends to everyone who adds meaning to our lives.
What’s your take on this?
