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    Why Global Pop Culture Is The New Local Marketing

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    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

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Vikas Purohit Joins The Times Of India As CEO – New Business Ventures

Vikas Purohit has been appointed CEO– New Business Ventures at BCCL (The Times of India), where he will lead the strategy and execution of new growth opportunities.

MM Desk by MM Desk
March 10, 2025
in Media, People Spotting
A A
Vikas Purohit Joins The Times Of India As CEO - New Business Ventures

Vikas Purohit has joined BCCL (The Times of India) as CEO – New Business Ventures, where he will be responsible for developing and executing the pivots into new opportunities. In this role, he will design high-potential new venture concepts, develop strategic business plans, and drive execution to build scalable and profitable ventures.

Most recently, Purohit served as Director and Head- Small Business Group (SBG) at Meta India, where he led a team supporting over 10 million small businesses across the country.

Prior to Meta, he was the CEO of Tata Unistore and has also held key leadership roles at Amazon Fashion, Reliance Brands, and Aditya Birla Fashion and Retail.

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