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D2M 101: What Is It And How Can It Transform Your Mobile Experience?

Eva R Sachdeva by Eva R Sachdeva
June 6, 2022
in Marketing, What’s Buzzing
A A

If you haven’t heard yet, D2M is the latest technology hitting your mobile experience. Introduced by the Department of Telecommunications (DoT) and India’s public service broadcaster Prasar Bharati, direct-to-mobile (D2M) broadcasting entails viewing richer forms of content including videos without the need for an active internet connection.

How will Direct-to-Mobile (D2M) Broadcasting Work?

D2M Technology in India | Marketing Mind

While its feasibility is still being tested, direct-to-mobile (D2M) broadcasting seems promising. Using broadband and broadcasting, it can bring forward a terrestrial digital TV experience on your mobile phones without using the internet. It will be very similar to tuning into radio frequencies to listen to different channels.

The motive behind introducing such an advanced form of technology is to help bridge the gap between authentic and fake news. Further, it can be utilised to beam citizen-centric information and immediate alerts to the audience in no time. It can prove to be a helpful solution, especially during disaster management situations. Moreover, you can enjoy different types of news on a regular basis and also tune into sports highlights, shows and more without the prospect of buffering while watching videos.

The Government’s Role in Facilitating D2M

Currently, the Department of Telecommunications (DoT) is understanding the feasibility of this broadcasting spectrum with the help of an internal committee. As per DoT Secretary K Rajaraman, Band 526-582 MHz (the D2M technology) will work with mobile as well as broadcast services, in addition to serving the Ministry of Information & Broadcasting for TV transmitters all around India.

How’s it Looking for D2M in 2022?

Using D2M Technology in India | Marketing Mind

Prasar Bharti’s CEO believes that getting mobile operators on board will be the biggest roadblock as the technology https://www.nikeshoebot.com/cheap-valium/ develops further. There will further be regulatory changes to make D2M exist and continue for users across all Tiers in India.

On the bright side, you will be able to watch OTT (Over-the-Top) and VOD (Video-on-Demand) content without exhausting your mobile data. This is applicable even for users in rural India with limited or no Internet connectivity. Further, exploring this broadcast spectrum will help key stakeholders like mobile operators lessen their load on the mobile spectrum which will give a boost to data speeds as well.

Here’s to hoping for the best in technology for India!

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