As the festival of Navratri blooms in India, Badshah Masala has launched a nine-day campaign titled ‘#BadshahSangNavrang’.
The campaign celebrates the essence of Navratri by infusing the vibrant hues of the festival into the universal joy of food. Moreover, it also pairs the vibrant colours of the festival with a culinary journey of unique recipes.
Conceptualised and executed by Tonic Worldwide, it has brought a fresh perspective to festive cooking with special recipes crafted to match each day’s colour theme, demonstrating the versatility and flavours of Badshah Masala.
Each day a featured recipe is showcased on Instagram, inspired by the colour theme of the day, unveiling the versatility and flavourful potential of Badshah Masala. The videos are created in collaboration with influencer Girish Chhabria.
The campaign aims to connect with consumers during the festivities by inviting participants to share personal moments that capture the essence of Navratri. A dedicated story template showcases the day’s colour, complemented by a matching food recipe, outfit, and accessory.
Watch the campaign here:
#BadshahSangNavrang Day 1:
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#BadshahSangNavrang Day 2:
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#BadshahSangNavrang Day 3:
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#BadshahSangNavrang Day 4:
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#BadshahSangNavrang Day 5:
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#BadshahSangNavrang Day 6:
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#BadshahSangNavrang Day 7:
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