The Week Brands Leaned Into Culture, Communities & Conversations
This week, brands moved beyond conventional advertising to create campaigns rooted in culture, communities and experiences....
Campaigns
Spykar Puts Every Woman’s Denim Style In Focus With New Campaign
The home grown denim brand Skypar has launched a new women’s campaign with an ultimate women’s...
Kazam Launches EV-Ready Ghar Campaign To Promote Safe Home EV Charging
Kazam has launched its 'EV-Ready Ghar' campaign to raise awareness about safe home EV charging, building...
PHURR Turns Recipe Inspiration Into Brand Storytelling With New OOH Campaign
Bengaluru-based vegetarian restaurant PHURR has launched 'Now Copy This', an out-of-home (OOH) campaign that challenges the...
Shark Tank India’s ‘#DontBeATota’ Campaign Champions Substance Over Startup Speak
Following the opening of registrations for its sixth season, Shark Tank India has launched a new...
Amitabh Bachchan Champions Applied Knowledge in KBC Season 18’s ‘Sochna Padega’ Campaign
Sony Pictures Networks India (SPNI) has unveiled 'Sochna Padega' as the central theme for the upcoming...
Britannia Little Hearts Brings The Korean Heart To Life Through AR-Enabled Print Campaign
To mark World Emoji Day, Britannia Little Hearts has launched an AR-enabled print campaign titled 'Share...
Weekly Campaign Wrap: Celebrities, Culture & Consumer Connect
This week saw brands lean into celebrity endorsements, cultural relevance and purpose-led storytelling to deepen consumer...
The Next Mile of Logistics: Why Tata’s Azura Launch Signals a Shift in Commercial Mobility
The logistics industry has undergone a visible transformation over the past few years. What was once...
d’you Unveils Dual-Retinoid Serum ’embrace’ With Pro-Aging Campaign
Indian skincare brand d'you has launched embrace, its first dual-retinoid serum, accompanied by a campaign that...
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