Linc, a player in the Indian writing instrument industry and home to the flagship brand Pentonic, has launched a CGI-driven video Billboard as part of Pentonic’s “Pen of India” campaign in collaboration with BC Web Wise.
This campaign underscores Linc’s vision to empower individuals nationwide to shape the future through their ideas.
At the core of this video is a 3D-rendered billboard that highlights Linc’s commitment to innovation and creativity. The video amplifies the powerful message, “The Pen That Writes India’s Tomorrow,” and features a depiction of a Pentonic pen poised in mid-air, symbolising empowerment. Through visuals, the video celebrates Linc’s role in inspiring India’s thinkers and changemakers by providing them with the tools to capture their ideas and drive transformation.
As per the brand, in this engaging addition to the “Pen of India” campaign, Linc reinforces its mission to be at the forefront of enabling change, one pen at a time.
“The digital billboard video symbolises Pentonic’s belief in the power of writing and its importance in defining India’s future. With CGI, we were able to bring that vision to life in a way that’s inspiring and memorable, creating an experience that resonates deeply with Pentonic’s audience,” Jinal Dave, Account Director at BC Web Wise, said.
“The ‘Pen of India’ campaign holds a special place in our hearts. This new video serves as a powerful reminder that our pens are not just tools but catalysts for progress, allowing every user to contribute to India’s evolving narrative,” Mayank Sagar, Assistant Marketing Manager at Linc, said.
