The marketing industry has taken ‘nostalgia’ as its latest tool for brand impact. It seems that the strategy is working well. There have been so many comebacks from the 90s and people have been enjoying watching them with lots of love.
What made the brands take a look back at the memory lane? It can be credited to the struggles of the pandemic that everyone endured last year. People have had time to sit back and think about what really matters the most to them.
The ads which made our childhood exciting and memorable, whose jingles we have still remembered and sing along to have become a gold mine for brands.
There has been a string of ads that have dug deep in our nostalgia and have made watching ads cool again. Here are some of the ads that made a comeback this year.
Cadbury ‘Kuch Khas Hai’
Cadbury brought back one of its most iconic and loved ads from the 90s. We all remember that lovely girl running through the cricket grounds as soon as the ball hits the boundary. The ad for 2021 had the same feel just the roles were switched.
Swiggy Instamart ‘Masterji’
‘5 Star’ made headlines years back with the quirky duo who just couldn’t get enough of the chocolatey treat. Swiggy Instamart brought the ad back and gave it a hilarious twist.
Swiggy Instamart ‘Toothpaste Mein Namak’
While many brands were redoing their own old ads, Swiggy Instamart which is a relatively new brand jumped in on the trend and worked on our nostalgia in its own way. Colgate’s ‘Toothpaste mein namak’ ad starring Lara Dutta is something no one can forget. Swiggy tweaked the ad a little and the results were hilarious.
CRED | Great for the good | ft. The OGs |
CRED also brought back something iconic from the 90s. Though it was not an ad campaign, it was something no one would have imagined. Our favorite cricketers from the 90s or as some would say ‘the real OGs’ starred in CRED’s latest ad campaign and boy was it fun to watch.
