Highlighting the motorcycle’s performance-oriented and state-of-the-art 400cc engine, Ogilvy India has come up with a new ad titled ‘Kar Apni, Chala Apni’ for Bajaj Auto’s Pulsar NS400Z.
Throwing light onto the motorcycle’s benchmark-worthy performance, features, design, and pricing, the new ad film comes across as inspirational, adrenaline-infused, and thought provoking- ‘dare to follow what you feel is right for you, dare to take a stand, dare to break shackles, norms, and status quo.’
With the brand deciding to transition from a ‘Definitely Male’ platform to a more modern and inclusive space of ‘Definitely Daring’, comes the latest message- ‘Chala Apni’ which inspires young people to follow their calling and do what feels right rather than follow the rat race.
To watch the ad film, click here.
Speaking on the vision behind the new campaign, Deepika Warrier, CMO, Bajaj Auto, said, “The Pulsar and especially the NS sub-range have always been seen by their riders as an expression of their identity. We are using the new campaign to launch the NS 400 Z and to celebrate our young riders’ mentality –their need to master their own lives, resist societal pressures, and make daring & uncomfortable choices. The ‘Chala Apni’ campaign strategy is the outcome of extensive cultural insighting work and aims to inspire Indian youth to express their “Inner Roar” and follow through on daring life choices. The campaign also celebrates the bond between the rider and the Pulsar NS 400 Z, which is a beast of a ride that combines category beating power, speed, control & style ”
To this, Sukesh Nayak, Chief Creative Officer, Ogilvy India, said, “At Pulsar we have always dared to do different. So this time, for its latest offering, for the most advanced Pulsar ever, we have dared to put the rider in the centre. ‘Definitely Daring’ is a platform, an inclusive space that will help inspire the riders to follow their own calling and not just be followers. Chala Apni is not just a campaign line but hopefully an inspiration for the riders out to their to listen to their heart and not their mind.”
