From Prada To Ralph Lauren To Gucci, Why Does Indian Craft Still Struggle For Credit?
If you’ve grown up in India, you’ve probably owned a pair of Kolhapuris without thinking twice...
Feature
Eternal Raises Marketing Spends By Nearly 48% YoY To Rs 936 Crore In Q4 FY26
Eternal (formerly known as Zomato) has reported a significant increase in advertising and sales promotion expenditure...
DigiStreet Media Secures Brand Identity Mandate For Dharav High School, Gurugram
DigiStreet Media has secured the brand identity mandate for Dharav High School, Gurugram, an institution operating...
Brand Building Itself Is Performance Marketing: Continental Coffee’s Raja Chakraborty
Every scroll, every tap, every “Add to Cart” feels like a small win. We live in...
The Rise Of ‘Unowned Advertising’
A brand puts out an ad. An audience engages with it. The brand owns the message....
Google Leads IPL 2026 Advertising On TV & CTV; E-Commerce Dominates With 38% Share: TAM Sports
Advertising trends during Indian Premier League 2026 have shown a clear split between Connected TV (CTV)...
The Gen Z IPL Fan Is Different & Most Brands Are Missing Them
The Indian Premier League isn’t just cricket anymore. It’s culture. It’s entertainment. It’s content, and at...
JioStar Crosses 550 Million MAUs, Logs Record 72.5 Million Concurrency In FY26
JioStar has reported strong growth across user scale, engagement, subscriptions and advertising in Q4 FY2025-26, as...
Shashanka Chaturvedi, Sumona Sen & Pallavi Chakravarti Appointed Jury Chairs For ABBY Awards 2026
The Ad Club has appointed Shashanka Chaturvedi, Co-Founder of Good Morning Films, Sumona Sen, Senior Vice...
The Most Powerful Women Leaders Are Those Who Don’t Pretend To Be Someone Else: Shailja Joshi
In a world that often celebrates loud wins and visible milestones, leadership journeys are just as...
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