Fortnightly Social Media Roundup: Platforms Race To Own Discovery, Creation & Conversion
The social media landscape is entering its next phase—one defined by AI-led automation, tighter platform governance,...
Feature
When Brands Try Too Hard To Sound Human
For decades, marketers and communication specialists were told to fix one essential problem: Brands sounded too...
Madison Media Wins Jindal Stainless’ Media AOR
Jindal Stainless has appointed Madison Media as its Media AOR following a multi-agency pitch. The agency...
SPNI Appoints Harsh Deep Chhabra As Head Of Strategy & New Business
Sony Pictures Networks India (SPNI) has appointed Harsh Deep Chhabra as Head – Strategy & New...
Trust, Not Reach, Is Becoming The Real Currency Of Influence: WPP Media’s Sairam Ranganathan
There has always been that moment. You are mid-scroll, half-watching a match, half-living on your phone,...
7 Campaigns That Turned Insight Into Impact
Great advertising often lies in the ability to say, “that’s so true,” before you even realise...
When A Photocopy Wasn’t Paper But Parle’s Kaccha Mango Bite
There have always been ads, and then there have been ads that have quietly slipped into...
Brands That Get Ahead Will Treat AI As A Paradigm Shift Rather Than A Production Tool: NP Digital’s Rubeena Singh
As artificial intelligence steadily moves from being a back-end enabler to a front-end decision-maker, the very...
HUL Reports FY26 Adex At Rs 6,261 Cr, Nearly 4.5 % YoY
Hindustan Unilever has reported an increase in its advertising and promotion expenditure (adex) for the financial...
Yash Raj Films Plans Rs 150 Cr Push Into Microdramas
Yash Raj Films has planned to enter the microdrama segment as it has sought to strengthen...
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