JioStar has reported strong growth across user scale, engagement, subscriptions and advertising in Q4 FY2025-26, as per Reliance Industries’ analyst meet transcript. The platform reached 550 million monthly active users (MAUs) in March, driven by a mix of sports and entertainment content.
The platform has continued to maintain scale even beyond marquee cricket properties, recording a steady base of over 400 million MAUs on average during non-peak periods, indicating consistent engagement across its content portfolio.
Sports programming has remained a key growth driver. During the T20 World Cup, JioStar has recorded a 30% growth in reach compared to the previous edition and set a global record for peak concurrency at 72.5 million simultaneous streams. The momentum has carried into the IPL, where the platform has seen a 15% growth in overall reach and a 27% increase in connected TV viewership.
The Women’s Premier League (WPL) has also contributed to growth, with overall reach increasing by 20% and watch time rising 80% compared to the previous season, highlighting rising interest in women’s sports content.
On the entertainment side, JioStar has reported a 35% growth in digital watch time, supported by original content and reality programming. Titles such as Bigg Boss have driven a 40% increase in digital viewership, while new and returning formats have contributed to overall engagement.
The platform’s linear TV business has achieved a 34.7% share, nearly matching the combined share of the next three networks, indicating continued strength in traditional broadcasting alongside digital growth.
JioStar has also reported strong paid subscriber growth during the quarter, largely driven by marquee sports properties including the WPL and T20 World Cup. Subscription revenue momentum has contributed significantly to overall revenue growth.
Advertising revenues have remained strong, particularly in sports and digital segments, with the company recording its highest-ever monetisation of the T20 World Cup. Growth has been driven by increased advertiser participation and expansion across categories, despite the absence of real-money gaming advertisers.
However, TV entertainment advertising has remained under pressure due to reduced spending from FMCG brands, reflecting broader shifts in advertiser allocation.
During the quarter, JioStar has introduced several technology-led features aimed at improving user experience and engagement. These include the launch of micro-content formats under ‘Tadka’, integration of AI-powered voice search using ChatGPT for better discovery across Indian languages and dialects, and an in-app commerce partnership with Swiggy that allows users to order food without leaving the platform.
The company has stated that these initiatives are part of broader investments in AI and platform capabilities to remain competitive in a technology-driven streaming ecosystem.
Overall, JioStar has delivered revenue growth supported by subscription momentum, strong sports monetisation and increased digital engagement, while maintaining margins through cost management.
