Zomato, an Indian food ordering and delivery platform, has launched its latest campaign for Zomato Quick, its 10-minute food delivery service. The new campaign comprises four ad films showcasing the journey of food from restaurant kitchens to customers’ doorsteps.
These four films humorously reimagine the iconic Ek Do Teen song, playfully stopping at Dus to emphasise the speed of delivery – just 10 minutes.
Commenting on the campaign, Sahibjeet Singh Sawhney, Marketing Head, Zomato, said, “At Zomato, we recognise that our consumers today expect instant solutions, and with Zomato Quick, we’re delivering just that—hot and fresh food in only 10 minutes. Under Zomato Quick, the menus on offer are thoughtfully chosen – we only feature dishes with shorter preparation times – allowing us to deliver from nearby restaurants to customers’ doorsteps in an impressively shorter time. In our films, we’ve used a fun, nostalgic approach to drive home the message of convenience and speed. We have used the iconic Bollywood song Ek, Do, Teen, Char…. Our aim is that ads should not feel like ads; they should always entertain and bring a smile.”
The campaign features a thorough blend of digital and traditional channels: digital and social media, OTT platforms, in-app promotions, out-of-home advertising, print, influencer marketing collaborations, packaging innovations and more.
Available now in 15 cities across India, Quick brings the speed of quick-commerce to online food ordering by getting hot and fresh meals from your favorite local restaurants to your doorstep delivered in just 10 minutes. Quick has enabled rapid discovery and delivery of favorite meals to customers from participating restaurants.
