London-based technology brand Nothing has teamed up with Royal Challengers Bengaluru (RCB) as an Associate Sponsor for IPL 2025. As part of the partnership, Nothing’s logo will be prominently displayed on the lead trousers of the RCB playing kit — placed strategically on the left leg for right-handed batsmen and on the opposite leg for left-handed batsmen
Speaking about the association Akis Evangelidis, Co-founder and India President, Nothing, said, “Cricket is the heartbeat of India, bringing millions of people together through a shared passion and unwavering devotion to the game. At Nothing, we embody that same spirit of community and bold ambition, making our partnership with Royal Challengers Bengaluru a natural fit. As we deepen our commitment to India, we’re excited to connect with the country’s most passionate fans and be part of this incredible journey.”
Rajesh Menon, COO, Royal Challengers Bengaluru, said, “We’re excited to partner with Nothing to bring cutting-edge innovation and expansion to India. This collaboration perfectly aligns with RCB’s commitment to challenge the status quos, and we look forward to elevating the fan journey with Nothing’s forward-thinking approach to connectivity.”
