Indian poker platform, PokerBaazi, has unveiled a new ad for its campaign, Tu Poker Khelta Hai Kya?, featuring Bollywood actor and brand ambassador Shahid Kapoor. This latest edition of the campaign builds on Poker as a mind sport that mirrors real-life skills.
The four-ad film series takes a satirical and humorous approach to showcase Kapoor in everyday scenarios where he instinctively applies poker strategies, outsmarting opponents, making quick calculations, reading people, and keeping a calm demeanour under pressure.
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With International Mind Sports Association officially acknowledging Poker as a mind sport, PokerBaazi is taking this campaign to a national stage as co-powered by partner of JioHotstar for the live stream of India’s biggest T20 league ensuring that millions of Cricket and sport enthusiasts witness how seamlessly Poker skills integrate into daily experiences.
The campaign films have been directed by Suraj Wanvari (Happy Monk) and written by Vishal Dayama (Braindad), known for their engaging and witty storytelling. The ads will run extensively on JioHotstar throughout the T20 league, ensuring high visibility among sports and gaming audiences.
Speaking about the campaign, Navkiran Singh, Founder and CEO of Baazi Games, said, “At PokerBaazi, we have always championed Poker as a game of skill, one that sharpens strategy, intuition, and decision-making. This campaign reinforces how Poker mirrors real-life situations, making it instantly relatable to millions of Indians. By leveraging cricket’s massive reach, we aim to drive greater awareness of this narrative with our campaign.”
