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    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

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Evocus Expands Its Beverage Portfolio With The Launch Of World’s First Ever ‘Black Soda’

As per the company, Evocus Black Soda stands out in the competitive beverage market with its bold black hue, smooth and rich flavor, and superior carbonation.

MM Desk by MM Desk
March 20, 2025
in Business
A A
Evocus Expands Its Beverage Portfolio With The Launch Of World’s First Ever ‘Black Soda’

Evocus, an innovative brand renowned for redefining beverage experiences, is set to disrupt the industry with the launch of its latest creation—Black Soda. 

Claiming it to be the world’s first-ever black soda, Evocus’ this new premium product is specifically designed for the HoReCa industry, offering a luxurious and unique alternative to traditional soft drinks while enhancing mixology like never before.

Evocus Black Soda stands out in the competitive beverage market with its bold black hue, smooth and rich flavor, and superior carbonation. 

Crafted using natural ingredients and packaged in eco-friendly materials, this revolutionary soda combines luxury, sustainability, and versatility. Tailored for the HoReCa sector, Black Soda is the perfect addition to exclusive gatherings, high-end restaurants, and premium bars.

Commenting on the launch, Clavell Santiago, Head of Sales, HoReCa at Evocus, shared, “We are thrilled to introduce Evocus Black Soda to the HoReCa industry. This product is not just a drink, it’s an experience. I am sure this product will add a luxurious touch to premium establishments and elevate beverage offerings to an entirely new level.”

Adding to this, Sonam Pama, Head of Marketing at Evocus, said, “Evocus Black Soda is  not just a category expansion but a category creation, blending luxury, versatility, and sustainability into one unique product. With a robust marketing strategy and a strong focus on the HoReCa sector, we are confident this product will be a resounding success.”

Its sophisticated flavor profile and striking visual appeal make it the perfect choice for luxury events. Furthermore, its versatility as a mixer for both cocktails and mocktails ensures it exceeds the expectations of premium establishments. 

Expressing his enthusiasm, Janak Thakur, Director of Beverage, Bawri India, remarked, “Our premium customers are always seeking unique experiences. Evocus Black Soda doesn’t just meet that expectation – it exceeds it.” 

Adding to this Gautam Mansinghani, General Manager – Operations & Development, Perch Wine and Coffee Bar, echoed this sentiment and said, “A high-carbonation Evocus Black Soda – The Luxe Mix, delivering a crisp, bold fizz with a smooth, clean finish. At Perch Wine & Coffee Bar, we use it to craft our signature Spritz, enhancing both the flavour experience and the visual allure of top-up cocktails.”

Whether served at elite bars, upscale restaurants, or high-profile events, Evocus Black Soda promises a distinguished experience that sets any occasion apart. With this bold new launch, Evocus continues its journey of innovation, delivering unique and premium beverage solutions for discerning customers.

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