After a pivotal stint at fintech start-up Jupiter, Vishal Nicholas has now rejoined Dentsu India as the new EVP and Head of Strategy and Solutions for Dentsu BX.
Collaborating closely with the Dentsu leadership team to accelerate Dentsu BX’s transformative solutions across India, he will be responsible for adding further impetus to the network’s industry-first business transformation practice in the country.
That being said, in his new role at the network agency, Nicholas will report to Narayan Devanathan, President and Chief Strategy Officer, South Asia, Dentsu India.
As per Dentsu India, his return to Dentsu India underscores the network agency’s commitment to strengthening its talent pool and enhancing its focus on delivering outcome-driven solutions and with his deep expertise and extensive experience in crafting market-winning and future-forward strategies, the BX practice will be even more equipped to empower businesses to seize new growth opportunities.
In his previous tenure at Dentsu India, he served the role of EVP and Head of Strategy (South and West), Dentsu Creative, where he spent more than seven years. Previously, he also worked with leading agencies such as Lowe Lintas and McCann, steering major brands like Ikea, Myntra, TVS Motors, Toyota, Tata Tea, ITC Aashirvaad, and Britannia.
Furthermore, the agency in its press note also reaffirmed that Dentsu BX’s recent expansion in India is a critical step in the network’s evolution into a Marketing x Technology x Consulting powerhouse.
Commenting on Nicholas’ appointment, Devanathan, said, “Vishal is one of those rare combinations of brilliantly nice guy, reckless optimist and positive skeptic. He starts by presuming that a new way is possible and then goes about creating it by asking why and why not about the old ways. In short, he’s a wonderful partner to have by your side to create the Next Practices that will define and win the future for clients – exactly our stated agenda at Dentsu BX. We are naturally thrilled to welcome Vishal back to the dentsu family.”
To this, Nicholas added, “Homecomings are always special. The familiarity of dentsu and the uncharted territory of Dentsu BX – one couldn’t ask for a better combination. It is easy to replicate Best Practices but at Dentsu BX we’re all about creating Next Practices which call for rigour, clarity, and most importantly, imagination. We’re already in the midst of creating Next Practices for some of our clients and can’t wait to see them come to fruition soon.”
