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upGrad Enterprise Appoints Shirin Rai Gupta To Lead Brand & Marketing

MM Desk by MM Desk
September 5, 2024
in Marketing, People Spotting
A A
upGrad Enterprise Appoints Shirin Rai Gupta To Lead Brand & Marketing

upGrad Enterprise, the corporate skilling and workforce development division of upGrad, has appointed Shirin Rai Gupta to lead its brand and marketing efforts.

Gupta has an extensive experience in B2B marketing, partnerships, and reputation management, with stints at Google, TrulyMadly, and several other tech firms. She specialises in designing innovative strategies that drive transformative impact.

The company has made other strategic leadership appointments across other domains apart from marketing, including talent acquisition and management, corporate sales optimisation, technology and data-driven talent solutions, and international education marketplaces verticals.

Dikshit Jain and Narasimha Jagarlapudi will lead the driving of sales excellence, leading the scaling of cross-functional corporate sales, technical sales enablement, data-driven sales solutions, and strategic bid management at upGrad Enterprise.

Mayank Manohar has been entrusted to drive strategic expansion of the ‘Study Abroad’ vertical. He will focus on product adoption, market penetration, and revenue growth at the Company.

Harshal Goyal will spearhead the talent solution vertical by utilising AI-powered talent mapping and predictive analytics techniques that connect corporates with tech professionals.

As per the Company, aimed at accelerating expansion and market presence, the appointments seamlessly align with the company’s growth phase, leading the brand forward in creating futures where high-growth enterprises scale individual capabilities for today’s dynamic work environment.

Speaking about the appointments, Srikanth Iyengar, CEO, upGrad Enterprise, said, “We have charted out a high-growth plan for upGrad Enterprise, and these strategic appointments mark a significant segue into our next phase of growth. As our India business continues to grow significantly, we’ve been attracting interest from global organisations and MNCs organically. The arrival of these leaders perfectly complements our brand and expansion strategy, as we strengthen our focus on profitable high growth. Their proven record in translating market requirements into business results, scaling operations, and delivering exceptional customer experiences makes them product makers and will accelerate our mission of establishing upGrad Enterprise as a global disruptor within corporate skilling and talent solutions.”

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