SLN Coffee, parent company of Levista instant coffee, has named Sahib Singh as its new Chief Executive Officer (CEO). Prior to this, he was associated with Unilever for more than twelve years.
Singh started his journey with Unilever in May 2011 as a Business Leadership Trainee, a role he held for eleven months until March 2012. Later, he served as Brand Manager from April 2012 to September 2014 where he was responsible for the food and refreshments brand, Kissan.
He subsequently transitioned through a variety of positions within the company ranging from, Area Sales Manager from October 2014 to December 2016; Key Account Manager from January 2017 to September 2018; Head Of E-commerce, handling the e-commerce channel for Unilever Russia, Ukraine and Belarus, from October 2018 to February 2020; Head Of Marketing from March 2020 to March 2022 to finally serving as National Account Manager from April 2022 to September 2023, handling account management and business delivery for over thirty modern trade customers including More retail, Vishal Mega Mart, Star Bazaar and Spencer’s retail.
