Social Media is a place where we see people craving likes, comments and reach. Especially brands take such numbers very seriously and they see their followers on social media as potential customers. Thus, to lure online users we see brands offering exciting discounts and free products with contests. These contests help brands to get good reach on social media with a result of increase in followers. This infinite race has grown heavily in the past few years as the competition online is increasing.
What makes us write this article is the clever use of Tesco by offering free meals to online users for getting zero likes, comments and retweets.
Quote tweet this tweet and get 0 likes, 0 RT’s and 0 comments by 1pm tomorrow, winner gets a free #TescoMealDeal on us!
— Tesco (@Tesco) November 9, 2020
The online contest has got over 123.1K retweets and 16.5K likes till the time of writing this article. These numbers are huge considering other similar campaigns.
The interesting thing about this campaign is that people are actually more eager to retweet and like posts of others so that no one can win this. Many were seen begging for not liking which is rare and there are funniest replies by people.
The competition has ended and Tesco has tweeted about this already:
The competition is now closed, thanks so much for taking part in the #TescoMealDeal challenge. Please do not DM us about this or reach out, we will be in touch with all winners over the next 24 hours. 🥪
— Tesco (@Tesco) November 10, 2020
This has created curiosity among the online audience:
1.
No one interacts with my Twitter so I should be good 🤣 #TescoMealDeal https://t.co/zaIDL5lMDn
— Charlotte louise ❤️ (@redheadedgirl91) November 10, 2020
2.
https://twitter.com/CarringtonJakey/status/1326089267945369601
3.
#TescoMealDeal this is so funny. I barley get likes and I bet I get them now. Me thinks @tesco are liking as soon as you post lol.
— GinGinnyGina (@Ginginnygina) November 10, 2020
4.
#tescomealdeal is trending and that's just the most British thing I've seen https://t.co/hz2R5bSSxS
— Charlie (she/they) (@Charliii59) November 10, 2020
5.
https://twitter.com/Born2SufferNWUK/status/1325999615913717762
Interesting move right? Well, this once again proves that social media if used well can get a huge response. All you have to do is be original and know the psychology of audience.
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