One of the leading global tyre manufacturing companies- Michelin has awarded its global media planning and buying mandate to Omnicom Media Group, following a multi-agency pitch.
Participating in the pitch for the $89.5 million account for 45 markets in Europe, North America and Asia, as per reports, were incumbent agency- Havas Media Group along with other media investment majors- Publicis Groupe and GroupM.
Havas Media Group had bagged the French tyre manufacturers’ media account in 2017 from GroupM’s MEC (now Wavemaker).
