Myntra FWD has launched a new marketing film featuring Virender Sehwag, actress and sports presenter Mandira Bedi, and influencer Sahiba Bali. The film humorously captures a generational clash in the commentary box, reflecting Myntra FWD’s fashion-forward approach.
Set in a restaurant, the film opens with a candid conversation between Mandira Bedi and Virender Sehwag, reminiscing about their years in cricket commentary. Their exchange is interrupted by the arrival of Sahiba Bali, representing a younger, digital-savvy generation.
The playful banter between the trio highlights the evolving nature of cricket commentary, where traditional expertise meets Gen Z’s fresh and energetic style.
The film ties in cricket nostalgia with fashion, as Sehwag references his iconic triple century (300 runs), humorously linking it to Myntra FWD summer tops starting at ₹300.
The ad also showcases Sahiba’s Gen Z take on cricket jargon, where she rebrands classic cricketing terms with trendy slang—calling a full toss “easy loot,” a bouncer a “headshot,” and a doosra a “surprise drop.” Sehwag joins the fun, adding to the lively exchange.
The film ends with Sahiba urging viewers to stay stylish by heading to FWD by Myntra for a “drip check.”
Speaking about the campaign, Sunder Balasubramaniam, Chief Marketing Officer at Myntra, said “The playful tension between millennials and Gen Z is real, and we see it every day—through conversations, humor, and most visibly, fashion. This campaign highlights how Gen Z approaches things differently, but with confidence, clarity, and a strong sense of individuality—placing FWD at the heart of it.”
