iCubesWire, an Ad Tech Platform has announced the launch of InfluenceZ, an influencer marketing platform for brands and creators. InfluenceZ leverages ICubesWire’s expertise in AI and ML technologies, integrating seamlessly with the company’s Data Management Platform (PIE) to provide brands with critical insights into the influencer marketing landscape.
This integration empowers brands to make informed decisions, ensuring the success of their influencer marketing campaigns through data-driven strategies.
Following the company’s plans of building an ‘intelligent’ advertising product ecosystem, InfluenceZ will bridge the gap between brands and creators – from influencer discovery, and advanced analytics to campaign management and payment assistance.
The app features a user-friendly interface that simplifies influencer discovery, allowing brands to find influencers across various genres that align with their brand identity and target audience.
For brands, discovery and smart buys are streamlined, ensuring credible and quality collaborations through features like engagement rate and sentiment analysis to maintain a positive brand image.
For creators, InfluenceZ provides exclusive collaborations with global brands, offering a personalised media kit to showcase their unique brand identity. The platform also features an efficient payment system and provides real-time updates on the latest trends, ensuring creators are always at the forefront of the influencer marketing wave.
With InfluenceZ, campaign management becomes effortless, enabling brands to monitor their campaigns in real-time and measure their ROI with powerful analytics tools.
The platform also facilitates content creation with AI-generated textual ideas, offering access to communicating with influencers. Moreover, the platform provides AI-powered influencer insights, assisting brands in launching authentic and impactful collaborations.
As per the company, the platform is designed to redefine influencer marketing for brands and creators by offering unparalleled access to a vast network of influencers, backed by sophisticated video production and strategic capabilities.
Commenting on the launch, Sahil Chopra, Founder and CEO, ICubesWire, stated, “With InfluenceZ, we’re redefining influencer marketing for brands and creators by offering unparalleled access to a vast network of influencers, backed by sophisticated video production and strategic capabilities.”
To this, Sanya Mrig, Lifestyle and Fashion Influencer, added, “InfluenceZ revolutionises the Influencer Marketing landscape by making it easier than ever for influencers to connect with brands and audiences. Moreover, the platform’s campaign management allows for transparent communication along with on-time payments. This is how tech will have a huge effect on influencer marketing.”
Furthermore, Thomson Pascal Sikkera, Lifestyle, Fashion and Travel Influencer, said, “The app’s advanced analytics and seamless campaign management tools have made connecting with brands that align perfectly with my audience easier. Plus, the payment assistance feature ensures timely and hassle-free payments, making the entire process smooth and efficient.”
