Homefoil, a part of LSKB Aluminium Foils, has partnered with Enormous Brands to launch its latest ad film featuring Bollywood actress Kareena Kapoor Khan as its brand ambassador.
The campaign highlights Homefoil’s two-in-one foil. As per the brand, it has the dual role of paper foil as well as aluminium foil in one single product. One has the choice to wrap from either side.
The ad campaign comprises a TVC begins with Khan donning the role of a concerned teacher and is seen sitting with a school kid and his parents in a tense office setting. The camera pans on the actor who draws the attention of the parents on the child’s tiffin and questions them for sending expensive food every day for their kid.
This undue pampering, according to her, would lead to the child demanding more expensive stuff like a car, in the future too. The parents retort by saying that it is not expensive food but home-cooked food and it looks expensive only because of the two-in-one packaging by Homefoil which gives it an expensive look.
The film has been launched across various social channels, OTT platforms, television and outdoor.
Watch the campaign here:
Speaking about the launch, Khan said, “I am very happy to be a part of the Homefoil family. House foils are a very important household product which needs to be of high-quality. When I saw the golden embossed foil and the 2-in-1 foil, I knew I needed to get my hands on them!”
Commenting on the launch of the campaign, Syed Amjad Ali, Brand and Digital Head, Homefoil, said “It’s a low involvement category with a large unorganised segment. Homefoil has launched a series of innovative products: golden embossed foil and 2-in-1 foil, offering choices that were missing in the category so far. Due to our fully automated manufacturing process, our product quality remains world class, and at the same time, we have kept the pricing within reach.”
“With her effortless charm, stature and aura, Kareena Kapoor Khan embodies the values of Homefoil. As a caring mother and a homemaker, she understands the importance of safe, healthy and high-quality food packaging, making her the perfect fit for Homefoil. She will help us reach a much wider audience and we are already seeing that happening,” he further added.
He said, “At the heart of the campaign is freshness which is the core of the category and we wanted to tap into it. The real test of a high quality foil is when the food remains fresh when you unwrap. Homefoil keeps food fresh for a little longer. So when you unwrap, the food is as fresh as if you had wrapped it.”
Sharing his views on the insight and thought process behind the campaign, Sandeep Patwardhan, SVP, Enormous Brands, said, “This campaign is all about celebrating the little moments that truly matter in our daily lives. We wanted to show how those everyday rituals can be made more special with just a touch of care and thoughtfulness. With Kareena’s effortless grace, we’ve brought to life the story of how simplicity and warmth can create memorable experiences. The film is grounded in the insight that in today’s fast-paced world, it’s the small acts of care and protection that carry the most meaning. Through Kareena, we wanted to show that, whether it’s a working parent or a home chef, everyone deserves products that make their lives a little easier, while adding a touch of style to the everyday.”
Credits:
Client- Syed Amjad Ali, Brand & Digital Head, Homefoil
Agency- Enormous Brands
Managing Partner and CCO- Ashish Khazanchi
Creative- Prabhsimar Kaur
Acct Management- Sandeep Patwardhan, Aniket Kalidhar
Planning- Pranoy Kanojia
