Human Mobile Devices (HMD) India, formerly Nokia, has appointed Bollywood Actress Sanya Malhotra as its new Brand Ambassador.
Beginning with HMD Crest, she will be the new face of the brand for all of its upcoming smartphones and will also feature in HMD’s upcoming 360-degree campaign representing the core personality of the brand around fashion, style, and freedom of expression.
That being said, embodying the brand’s inherent personality around fashion, style, and freedom of expression, Malhotra will bolster the brand’s strategy of engaging with its target audience and generating excitement about its range of ‘stylish’ and ‘innovative’ smartphones that seamlessly blend cutting-edge technology with fashionable design at competitive price points.
As per HMD India who recently collaborated with Jimmy Shergill and Jemimah Rodrigues for its upcoming phone launches, the aim of this partnership is to enhance the consumer experience by offering premium quality devices that seamlessly blend cutting-edge technology with fashionable design at competitive price points.
Commenting on the development, Ravi Kunwar, VP, HMD India and APAC, said, “We are delighted to welcome Sanya Malhotra to the Human Mobile Devices family. Sanya is a truly unique talent, her ability to repeatedly deliver strong performances on-screen, yet a rare ability to express herself on various social platforms with a variety of engaging content aligns perfectly with our ways of consumer engagement.”
“Her appeal to a diverse, style-conscious young audience mirrors our commitment to deliver mobile experiences that are not just technologically advanced but also a true expression of personal style,” he added.
Expressing excitement over the partnership with HMD India, Malhotra said, “I’m thrilled to partner with Human Mobile Devices, a brand whose smartphones are at the intersection of technology and self-expression. HMD Crest range of smartphones aren’t just about staying connected; they’re about making a statement and expressing your unique style. As someone who values both fashion and freedom of expression, I’m excited to be part of HMD’s journey in revolutionising the smartphone experience for style-conscious consumers across India.”
