Marico increased its advertising and sales promotion expenditure to Rs 1,300 crore in FY26, marking a 15.2% year-on-year increase from Rs 1,128 crore in the previous fiscal.
According to the company’s annual report, advertising and sales promotion accounted for 9.6% of its revenue from operations during the year, underscoring its continued investment in brand building across its portfolio.
The FMCG company reported revenue from operations of approximately ₹13,611 crore in FY26, indicating that nearly one in every ten rupees earned was reinvested into advertising and promotional activities.
Marico’s advertising spend rose by Rs 172 crore compared to FY25, making it one of the company’s largest operating expenses during the year. Besides advertising, employee benefits stood at ₹916 crore, while other expenses amounted to ₹1,508 crore.
The increase in marketing investments comes as FMCG companies continue to step up spending on media, innovation and consumer engagement amid heightened competition and evolving consumer demand.
