The Delhi High Court has directed restaurant chain Veer Ji Malai Chaap to remove promotional videos that allegedly misrepresented a food manufacturing facility owned by Zippy Edible Products as its own.
As per media reports, the order came in a commercial suit filed by Zippy against the restaurant chain and its stakeholders. Justice Jyoti Singh recorded the submission made by counsel for Veer Ji Malai Chaap that the impugned videos had already been taken down.
However, Zippy disputed the claim, stating that two videos continued to remain online. The Court directed that if any such videos were still available, they must be removed within 24 hours.
Reports also suggest that the Court further ruled if Veer Ji Malai Chaap failed to remove the remaining videos, Zippy could notify Meta Platforms, following which the platform would be required to take down the content within 36 hours. The Court also directed the restaurant chain and/or Meta to file a compliance affidavit within four weeks.
According to the suit, Zippy alleged that Veer Ji Malai Chaap falsely portrayed its Rudrapur manufacturing facility, machinery and production processes as belonging to the restaurant chain through a promotional YouTube video and related online content. The company accused the restaurant chain of passing off, misrepresentation, unfair competition, dilution, disparagement, and the unlawful disclosure of confidential information and trade secrets.
Zippy claimed that Veer Ji Malai Chaap sourced products from it during 2025 and had been granted limited permission to film inside its Rudrapur factory for promotional purposes under certain conditions. It alleged that the promotional video, featuring brand ambassador Vindu Dara Singh, falsely suggested that the manufacturing facility belonged to Veer Ji Malai Chaap.
It was further stated that although the restaurant chain stopped sourcing products from Zippy in November 2025, it continued to market its products as though they were manufactured at Zippy’s facility, thereby misleading consumers and benefiting from Zippy’s reputation. Zippy also alleged that the filming exposed confidential information, trade secrets and patented manufacturing processes without authorisation.
