HMD has signed a long-term partnership with one of Indian national women’s cricket team’s dynamic all-rounders Jemimah Rodrigues to connect with a young, tech-savvy audience in India.
As per the brand, Rodrigues, who is known for her versatility and elegance on and off the cricket field, embodies HMD’s values of innovation, sustainability, and authenticity.
Expressing her enthusiasm about the partnership, she stated, “In a world where athletes like us are expected to be like machines, here is a technology brand that wants us to be human. I am really excited to be with Human Mobile Devices.”
To this, Tathagat Jena, Head of Online Business, DTC and Marketing Head, HMD, added, “HMD is a new brand and our young audience relate to meaningful innovation and believe in staying real. In Jemimah, we see a vibrant and versatile brand advocate who really expresses herself on & off the field. We are excited about this long-term partnership. It will be magical!”
