Founded in 2019, MATTER, a pioneering EV technology and energy storage company dedicated to propelling India towards energy independence, has now entrusted Sowmya Iyer-led full-stack marketing and growth company- DViO Digital with its digital mandate.
As part of the mandate, DViO will lead MATTER’s digital strategy, fueling brand awareness and business growth across digital platforms and provide the brand with a full range of services including social media strategy, content creation, performance marketing, and customer engagement initiatives- all aligned with MATTER’s mission to transform mobility while delivering an aspirational lifestyle experience.
Since its launch, MATTER has championed an “Innovate in India” vision and is known for launching one of India’s first geared electric motorbike- AERA as well as setting a new standard in electric mobility.
Through cutting-edge technology and a commitment to sustainable innovation, MATTER aims to empower clean mobility and foster a greener future.
That being said, with DViO’s expertise, MATTER aims to further expand its digital footprint, connecting with audiences who seek sustainable, future-ready solutions for a cleaner tomorrow.
Commenting on the collaboration, Arun Pratap Singh, Founder and Group CXO- Operations, MATTER, said, “MATTER was born out of a mission to drive sustainable progress through technology-driven mobility solutions. DViO’s expertise in digital engagement and storytelling is a powerful asset in sharing this vision with a wider audience, helping to mainstream electric mobility. We are excited to work closely with the DViO team to inspire consumers and stakeholders with our dedication to a cleaner, sustainable world.”
To this, Sowmya Iyer, Founder & CEO of DViO, added, “As India embraces sustainable, tech-driven mobility, MATTER’s revolutionary approach must reach people who value sustainability and smart transportation. At DViO, we are thrilled to contribute to building MATTER as one of India’s most sought-after lifestyle brands, leveraging digital technology and media to showcase MATTER’s cutting-edge innovations. Together, we aim to spark a movement that accelerates clean mobility adoption across India and beyond.”
