WPP Media Bags JLR’s Global Integrated Media Mandate
WPP Media has bagged JLR’s global integrated media mandate following a multi-agency review process conducted by...
Feature
Brands Keep It Real With Heartfelt Motherhood Stories Ahead Of Mother’s Day 2026
Mother’s Day campaigns this year are moving far beyond flowers, greeting cards, and emotional background music....
Why Nestlé’s Manish Tiwary Calls CMOs The ‘Net’ Between Growth & Profit
For decades, the Chief Marketing Officer (CMO) was viewed as the custodian of advertising, brand campaigns...
Amazon To Bring Prime Video & Amazon MX Player Together Through Platform Integration
Amazon MX Player will join Prime Video, bringing together a large selection of exclusive and original...
Warner Bros. Discovery Reports $2.9 Billion Quarterly Loss Despite Streaming Growth
Warner Bros. Discovery reported a $2.9 billion net loss for the first quarter of 2026, as...
Inside India’s Sunscreen Marketing Playbook For The Category’s Biggest Quarter
Sunscreen may still see its biggest sales spike in summer, but India’s skincare brands are increasingly...
Google Introduces AI-era Ad Measurement Tools To Improve Marketing ROI Visibility
Google has announced a set of new ad measurement and data tools ahead of Google Marketing...
AAAI Marks 80 Years, Celebrates Legacy & Future Of Indian Advertising
The Advertising Agencies Association of India (AAAI) has marked its 80th anniversary and has planned a...
Great Advertising Sticks Through Emotional Resonance & Cultural Relevance: BBH India’s Parikshit Bhattaccharya
In an ecosystem flooded with content, where attention is fleeting and indifference is expensive, the rules...
Marico Q4 Results: Net profit Rises 14% YoY To Rs 391 Cr
Marico has reported a 14% year-on-year increase in profit after tax (PAT) at Rs 391 crore...
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