Jindal Stainless has appointed Madison Media as its Media AOR following a multi-agency pitch. The agency will handle media strategy, planning, and buying from its Gurugram office. The move aligns with Jindal Stainless’ push to expand beyond its strong B2B base into a more consumer-facing space.
Madison Media will drive an integrated, insight-led media approach to enhance brand visibility and support this next phase of growth.
Ajit Varghese, Partner and Group CEO, Madison Media and Hiveminds, commented, “Jindal Stainless has built a strong and credible presence in the B2B space over the years. The next phase of growth lies in expanding that strength into the B2C segment, where visibility will be driven by sharper, more relevant consumer engagement. We’re excited to partner with them in shaping a media approach that enables this transition and supports their long-term growth ambitions.”
Sharing her excitement, Mimi Deb, COO, Madison Media Plus, said, “There’s a strong sense of forward movement with Jindal Stainless right now, which makes this partnership particularly exciting for us. Our focus will be on bringing in a more data-led, adaptive media approach that can keep up with that pace and deliver consistently as the business grows.”
Speaking about the association, Vijay Sharma, Director – Corporate Affairs, Jindal Stainless, said, “We are pleased to onboard Madison Media as our media AOR. Their strategic approach and understanding of today’s evolving media landscape align well with our brand direction. As we continue to strengthen our brand visibility and outreach, we believe this partnership will enable us to drive greater effectiveness in our efforts.”
