The Creative Cut: Glad U Came’s Maddie Amrutkar On Why PR Works Best When It’s Human
In an ecosystem where “going viral” has almost become a KPI and marketing conversations often chase...
Feature
Piyush Pandey Receives Posthumous Padma Bhushan For Contributions To Indian Advertising
Piyush Pandey has been posthumously awarded the Padma Bhushan, India’s third-highest civilian honour, in recognition of...
Is Saurabh Dwivedi Really Joining The Indian Express Hindi Vertical?
Ever since Saurabh Dwivedi has stepped away from The Lallantop, the Hindi digital news platform he...
Baarish Ko Aane Do: How Asian Paints Turned Raag Malhar Into A Love Story
Some advertisements sell paint. And then, some advertisements make it rain- literally, emotionally, and poetically. Asian...
L’Oréal India’s Saloni Javeri On How Future Of Beauty Marketing Will Be Built On Signals & Storytelling
If the future of beauty has knocked on our doors, it has not arrived bearing a...
Mihir Sanghvi Moves On From Sony Pictures Networks India
Mihir Sanghvi has moved on from Sony Pictures Networks India, where he has most recently served...
Netflix Tops Q4 Forecasts With 16% Revenue Growth & 2.5x Ad Sales Surge In 2025
Netflix Inc. has exceeded expectations in its fourth-quarter 2025 earnings, delivering stronger-than-forecast earnings and revenue alongside...
The Rise Of Niche, Measurable & Hyperlocal Influence: Inside Influencer Marketing 2026 Trends
As brands plan their 2026 marketing strategies, influencer marketing in India is no longer sitting on...
Eternal’s Deepinder Goyal Steps Down As Group CEO; Blinkit CEO Albinder Dhindsa To Take Over
Eternal, formerly known as Zomato, has approved a leadership transition following a board meeting held on...
Taskaree: The Smuggler’s Web – Netflix Marketing Puts The Crime Thriller At The Center Of Attention
Netflix rolled out a multi‑layered marketing strategy ahead of the January 14, 2026 global release of...
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