India’s beauty and personal care industry has evolved significantly over the past decade, as consumers have become increasingly aware of...

Makeup in India is no longer the preserve of metropolitan beauty counters or glossy magazine spreads. Today, it is a...

A few years ago, influencer marketing was simple math: more followers meant more impact. Brands chased the blue ticks, the...

For years, social media reach was the ultimate currency. Platforms were free, algorithms decided For most of the social media...

At the AI Impact Summit 2026, the session ‘Agentic Commerce: Trust, Tokens and ‘Know Your Agent’ for the AI Economy’...

OpenAI’s move to test advertising in ChatGPT for free and lower-tier users signals a significant turning point for marketers exploring...

Indian actors are increasingly moving beyond traditional endorsement deals, taking equity stakes in consumer brands or even founder roles. The...

As brands  plan their 2026 marketing strategies, influencer marketing in India is no longer sitting on the sidelines as a...

Agencies have been judged by their campaigns for as long as anyone can remember. The case studies shine, the credentials...

In India’s dynamic advertising ecosystem, Jhingan has built a reputation for combining strategic thinking, consumer insight, and disciplined execution. She...