Lollapalooza Positions Diageo To Evaluate Marketing Beyond Short-Term Benchmarks: Varun Koorichh
When Lollapalooza India has unfolded on Indian soil, it has reinforced a larger shift underway in...
Feature
From ‘Motu’ To ‘Nikhil’: How IDBI Bank Turned Friendship Into A Brand Philosophy
Remember that one friend in school who knew your real name? Not the nickname the entire...
Dabur Q3 FY26 Net Profit Rises 7% To Rs 560 Cr; Revenue Increases 6%
Dabur India has reported a consolidated net profit of Rs 560 crore for the third quarter...
Experiential Marketing Has Become DLF Malls’ Strongest Growth Lever: Amrith Gopinath
On a crowded Saturday afternoon, when impatience has competed with impulse and the food court hum...
Palki Sharma Quits Firstpost
Palki Sharma has stepped down as the Managing Editor of Firstpost, where she has overseen editorial...
Shah Rukh Khan Tops TV Celebrity Ads With 30 Hours Daily Visibility In 2025: TAM AdEx
Celebrity-led television advertising in India has remained a major branding driver in 2025, even as overall...
Fame, Funding & The Fine Print: What Celebrity Equity Really Does To Brands
Indian actors are increasingly moving beyond traditional endorsement deals, taking equity stakes in consumer brands or...
Ajay Gupte Steps Down As President – Client Solutions At WPP Media; Shekhar Banerjee Takes Over
WPP Media has elevated Shekhar Banerjee to the role of President, Client Solutions, South Asia, underscoring...
Carrying ‘Sandese Aate Hain’ Forward: How Border 2 Turned Legacy Into Marketing Impact
When it comes to war films in India, marketing rarely functions as a standalone exercise. Emotion,...
Not Saying No Doesn’t Mean Saying Yes
Last week, I found a packet of chips in my kitchen. No one at home eats...
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