Wipro Consumer Care and Lighting has consolidated the media mandate for its Consumer Care business with Wavemaker, a part of WPP Media. The mandate has covered media strategy, investment, and activation across traditional and digital channels.
The consolidation has brought media responsibilities under a single model, enabling aligned planning and execution across platforms. The company has aimed to streamline processes and improve coordination across its portfolio.
The move has reflected a focus on strengthening consumer engagement while improving efficiency and scale through a unified media approach. The partnership has also focused on leveraging data, technology, and insights to support decision-making and campaign execution.
Going forward, both companies have aimed to integrate AI-driven capabilities to connect data, creativity, and consumer insights, supporting brand growth.
“As we continue to scale our portfolio and deepen our consumer connect, it is important for us to have a more integrated and agile approach to media. This consolidation allows us to bring greater alignment across planning and execution and respond more effectively to evolving consumer behaviour. We see this as an important step in strengthening how our brands engage with consumers across markets.” — Neeraj Khatri, Chief Executive, India and SAARC Business, Wipro Consumer Care and Lighting
“As consumer journeys become more fragmented, ensuring consistency in how our brands show up across touchpoints becomes critical. This partnership with WPP Media enables us to bring greater cohesion across planning and execution. WPP Media’s deep understanding of the consumer category, combined with its ability to integrate data, technology, and insights, makes them a strong partner for this next phase of our growth.” — S Prasanna Rai, Senior Vice President – Marketing, Wipro Consumer Care and Lighting
“It is a delight to welcome Wipro Consumer Care to WPP Media. Partnering with a trusted brand like Wipro Consumer Care presents an opportunity to create enduring value by bringing together experience, perspective, and a shared ambition for growth. In an ever-dynamic market that demands customised solutions, Team Wipro has already demonstrated strong enthusiasm and commitment to delivering the most effective outcomes.” — Prasanth Kumar, CEO South Asia, WPP Media
“We are thrilled to welcome Wipro Consumer Care to WPP Media. Home to several iconic brands with strong market salience, the company is well positioned for its next phase of growth. Combining our expertise in data, content, and commerce with deep category understanding, we look forward to unlocking new growth opportunities and creating work that moves both consumers and markets.” — Shekhar Banerjee, President, Client Solutions, WPP Media South Asia
