From T20 Thrills To Paid Gym Streaks: 7 Campaigns That Stole The Spotlight This Week
This week’s campaigns reflect the evolving ways brands are connecting with audiences in India. BharatPe and...
Advertising
PHD Elevates Neha Gour As AVP – Planning
Neha Gour has been elevated to the role of AVP – Planning at PHD, marking the...
From ‘Motu’ To ‘Nikhil’: How IDBI Bank Turned Friendship Into A Brand Philosophy
Remember that one friend in school who knew your real name? Not the nickname the entire...
Shah Rukh Khan Tops TV Celebrity Ads With 30 Hours Daily Visibility In 2025: TAM AdEx
Celebrity-led television advertising in India has remained a major branding driver in 2025, even as overall...
Wondrlab Network Appoints Ishaan Balvani As Creative Lead- Digital
Wondrlab Network has appointed Ishaan Balvani as Creative Lead – Digital, strengthening its focus on digital-first...
Vinita Shrivastav Joins PHD Media As VP, Business Planning To Lead Marico Business
Vinita Shrivastav has joined PHD Media as Vice President, Business Planning, where she has taken on...
Ajay Gupte Steps Down As President – Client Solutions At WPP Media; Shekhar Banerjee Takes Over
WPP Media has elevated Shekhar Banerjee to the role of President, Client Solutions, South Asia, underscoring...
Lodestar UM Wins Amazon Music’s Integrated Media Mandate
Lodestar UM, an Omnicom Media India agency, has been awarded the integrated media mandate for Amazon...
Cheil X Appoints Ritesh Rao As Head Of Operations, Mumbai; Elevates Kanika As Head, Delhi Office
Cheil X has announced leadership changes across its Delhi and Mumbai offices, appointing Ritesh Rao as...
The Creative Cut: Glad U Came’s Maddie Amrutkar On Why PR Works Best When It’s Human
In an ecosystem where “going viral” has almost become a KPI and marketing conversations often chase...
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